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Trial Emails: 10 Great Examples (& Other Tips)

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In this article, you'll find 10 email examples for Trial that have been sent to customers from various companies. Seeing these examples can help you craft your own effective Trial emails with ease and confidence.

What should go into Trial emails?

A good Trial email should be concise and engaging, highlighting the unique benefits of the trial while providing clear instructions on how to get started. It should also create a sense of urgency and excitement, encouraging the recipient to take immediate action.

  • Engaging Subject Line: Capture attention with phrases like "Unlock Your Free Trial Today!" or "Experience Premium Features for Free!"
  • Personalized Greeting: Use the recipient's name to create a personal connection, such as "Hi [Name], welcome to your trial!"
  • Clear Value Proposition: Highlight the unique benefits of the trial, for example, "Discover how our tool can save you hours each week."
  • Easy-to-Follow Instructions: Provide step-by-step guidance, like "Click here to get started" or "Follow these simple steps to activate your trial."
  • Call to Action: Encourage immediate action with phrases like "Start your trial now" or "Don't miss out on this opportunity."
  • Support and Contact Information: Reassure the recipient with lines like "Need help? Our support team is here for you 24/7."

Let's jump into it and explore 10 email examples of good Trial emails!

10 Trial Email Examples

1) ASICS

ASICS

ASICS is a company that promotes a free marathon training program through an engaging email campaign. This email is effective because it offers a valuable resource that can attract and engage potential customers, fostering a relationship that may lead to future purchases.

2) Apple

Apple

Apple, a renowned technology company, designs, manufactures, and markets consumer electronics, software, and online services. The email promoting a free 3-month trial is effective because it offers a compelling incentive that is likely to attract potential customers, with a clear and direct subject line that makes the offer immediately understandable.

3) AllTrails

AllTrails

AllTrails is a company that provides resources for hiking and outdoor activities, helping users find trails and plan their outdoor adventures. The email is effective for engaging customers by celebrating a specific event, National Hiking Day, and promoting a particular trail, the Stones River Battlefield Loop Trail. This targeted approach can encourage users to take action and explore the trail, thereby increasing engagement and potentially converting trial users into regular customers.

4) VASA Fitness

VASA Fitness

VASA Fitness is a fitness center that offers trial passes to potential members, allowing them to experience their facilities and services before committing to a membership. The email stands out as a Trial email because it specifically thanks the recipient, Smiles Davis, for requesting a trial pass, indicating a personalized approach that aims to convert trial users into full-time members.

5) Rocc

Rocc

Rocc, the company behind the email with the subject "Taste the paste, for FREE," effectively captures attention by offering a free sample of their product, which is a compelling incentive for potential customers. The email excels by providing a clear and enticing value proposition, making it easy for recipients to understand the offer and take immediate action.

6) Programa

Programa

Programa's email, titled "⏳ Your Programa trial ends tomorrow," is a compelling example of a Trial email. It provides a clear and urgent notification that the user's trial period is ending soon, prompting immediate action with a time-sensitive message enhanced by the use of an hourglass emoji.

7) Tracksmith

Tracksmith

Tracksmith is a brand that specializes in running and athletic gear, known for its high-quality products designed for serious runners. The email titled "Meet the New Off Roads" is effective because it introduces new products in an engaging way, highlighting their unique features and benefits, which can entice recipients to explore and try out the new offerings.

8) Slack

Slack

Slack is a collaboration hub that connects work with the people you work with through channels, direct messaging, and integrations with other tools. The email titled "RGE has started a free trial of Slack Pro" is a good example of a Trial email because it has a clear subject line that immediately informs the recipient about the trial and includes a call to action that encourages the recipient to explore Slack Pro's features during the trial period.

9) Speedland

Speedland

Speedland's email, titled "The Best Trail Footwear on the Market," effectively captures attention with its clean and organized layout, featuring clear headings and buttons that guide the reader effortlessly. The use of a compelling subject line and prominent branding elements, such as the Speedland logo, combined with a straightforward call-to-action, makes this email a standout example of effective email marketing design.

10) Smalls

Smalls

Smalls is a company that provides high-quality products for cats, as highlighted by the email subject "Approved by humans, loved by cats." This email is a great Trial email because it effectively captures the attention of cat owners by emphasizing the dual approval from both humans and their feline companions, making the offer both relatable and enticing.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning Trial emails that captivate your audience with beautiful, customizable templates. Its intuitive drag-and-drop interface empowers you to design professional emails that highlight your unique value proposition, ensuring your message stands out and drives action.

What is Flodesk?

Flodesk is the world’s easiest-to-use email marketing platform, empowering small businesses to grow and monetize their email lists with beautifully designed campaigns. Create, send, and automate emails that increase engagement and boost sales, with zero coding or design skills required. Trusted by more than 100,000 businesses worldwide, Flodesk is the top choice for creatives who want advanced features without the headache. And with flat-rate pricing, there are no extra costs as your email list grows.

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Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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