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10 Free Trial Email Examples and Tips

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In this article, you'll find 10 email examples for free trials that have been sent to customers by various companies. Seeing these examples can help you understand what works and what doesn't before you create your own.

What should go into free trial emails?

A good free trial email is concise and engaging, highlighting the unique benefits of the trial while providing clear instructions on how to get started. It should make the recipient feel excited and empowered to explore the product or service.

  • Engaging Subject Line: Capture attention with phrases like "Unlock Your Free Trial Today!" or "Experience Premium Features for Free!"
  • Personalized Greeting: Use the recipient's name to create a personal connection, such as "Hi [Name], welcome to your free trial!"
  • Clear Value Proposition: Highlight the unique benefits of the trial, like "Discover how our tool can save you hours each week."
  • Easy-to-Follow Instructions: Provide step-by-step guidance, for example, "Click here to start your trial" or "Follow these three simple steps to get started."
  • Call to Action: Encourage immediate action with phrases like "Start Your Free Trial Now" or "Get Started Today."
  • Visual Appeal: Use clean, attractive design elements to make the email visually appealing and easy to read.

Let's jump into it!

1. VASA Fitness

VASA Fitness is a fitness center that offers trial passes to potential customers, allowing them to experience their facilities and services before committing to a membership. The free trial email is effective because it directly acknowledges the recipient by name, creating a personalized experience, and expresses gratitude for their interest, which helps build a positive relationship.

2. Rocc

Rocc's email, titled "Taste the paste, for FREE," is a compelling free trial offer that grabs attention with its direct and enticing subject line. The email effectively encourages recipients to try the product by emphasizing the no-cost opportunity, making it an excellent example of a well-designed and effective free trial email.

3. Slack

Slack is a collaboration hub that connects people, information, and tools to get work done. The email announcing the start of a free trial for Slack Pro is effective because it clearly states the action taken and engages the recipient by highlighting the benefits of the Pro version, encouraging further interaction with the product.

4. Programa

Programa's email, titled "⏳ Your Programa trial ends tomorrow," stands out as a free trial email because it effectively communicates urgency with a countdown emoji and a clear message about the trial's imminent end. This approach prompts recipients to take immediate action, ensuring they don't miss out on the benefits of the trial period.

5. Zero

Zero's email, titled "Extended Free Trial of Zero Plus," effectively captures attention by offering an extended trial period, which provides additional value to the recipient. The company excels with this email by clearly communicating the extended benefits and encouraging users to take advantage of the extra time to explore the product, thereby increasing engagement and potential conversion.

6. Strava

Strava is a fitness app that allows users to track their workouts and connect with a community of athletes. The free trial email is compelling because it creates a sense of urgency with a clear message about the limited time to maximize the trial period, encouraging immediate engagement with the app's features.

7. Untamed

Untamed offers personalized cat food menus tailored to meet the specific dietary needs of your feline friend. The free trial email is effective because it directly addresses the recipient's cat by name, creating a personalized experience that increases engagement and conversion rates, while the clear and direct subject line immediately communicates the value proposition.

8. Going

Going's email, titled "Get 2 More Weeks Free," offers an enticing extension to the trial period, making it a compelling offer for recipients. The email stands out by clearly communicating the additional value and encouraging users to take advantage of the extended time to explore the product, thereby increasing engagement and potential conversion.

9. Open

Open's email, titled "Digital Weekend Retreat," stands out with its clean and modern design, featuring a visually appealing layout that draws the reader's attention. The use of bold fonts and clear headings ensures that the key information is easily digestible, making it an effective and engaging email.

10. Semrush

Semrush is a powerful SEO tool that helps businesses improve their online visibility and discover marketing insights. The free trial email is effective because it clearly highlights the benefits of using Semrush, encouraging recipients to take control of their SEO success with a straightforward and compelling call to action.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly design stunning free trial emails that captivate your audience and drive engagement. Its intuitive interface and beautiful templates empower you to create personalized, visually appealing emails that highlight your unique value proposition and encourage immediate action.

What is Flodesk

Flodesk is the world’s easiest-to-use email marketing platform, empowering small businesses to grow and monetize their email lists with beautifully designed campaigns. Create, send, and automate emails that increase engagement and boost sales, with zero coding or design skills required. Trusted by more than 100,000 businesses worldwide, Flodesk is the top choice for creatives who want advanced features without the headache. And with flat-rate pricing, there are no extra costs as your email list grows.

Email examples sourced from reallygoodemails.com

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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