In this article, you'll find 10 email examples for follow-up that have been successfully used by various companies. Seeing these examples can help you craft your own follow-up emails with confidence and clarity.
A good follow-up email is concise and personalized, ensuring it addresses the recipient's needs or concerns while maintaining a friendly tone. It should include a clear call-to-action and a reminder of the previous interaction to keep the conversation relevant and engaging.
Let's jump into it!
TripAdvisor is a travel platform that helps users plan and book their trips by providing reviews, photos, and recommendations for hotels, restaurants, and attractions. A good follow-up email from TripAdvisor, like the one titled "Did you go to Notteri," effectively re-engages users by referencing their recent activity and encouraging them to share their experiences, which fosters a sense of community and keeps the conversation going.
Avanti West Coast is a train operating company in the UK. The email titled "From Avanti... Are you ready for tomorrow's journey?" is a good follow-up because it prepares the recipient for their upcoming trip, ensuring they have all the necessary information and are ready for their journey, which enhances customer experience by providing timely and relevant details.
Duolingo is a popular language-learning platform that offers courses in various languages through a gamified and interactive approach. The email with the subject "🔇 These reminders don’t seem to be working" is a behavioral email aimed at re-engaging users who may not be responding to previous reminders, making it an effective follow-up to encourage users to return to their language-learning activities.
The email from Sundays with the subject "Checking in" stands out as a follow-up email because it effectively re-engages recipients by providing a friendly and personalized touch. Its design and content are crafted to maintain the conversation and encourage further interaction, making it a notable example of how to keep customers engaged after an initial contact.
Frontman, a company known for its stylish and high-quality men's grooming products, sent an email titled "GQ and Esquire Love Them – Our Bestsellers" to highlight their most popular items. This email effectively captures attention by leveraging endorsements from reputable magazines, which builds credibility and encourages recipients to explore their best-selling products.
The email titled "You in three months" from Section stands out as a follow-up because it provides a forward-looking perspective that encourages recipients to envision their future progress. This approach not only keeps the conversation relevant but also motivates the recipient to take action towards their goals.
Iterable is a cross-channel marketing platform that helps businesses create, execute, and optimize campaigns across email, SMS, push notifications, and more. The follow-up email titled "Just Released: Session Recordings from Activate Summit Europe" is effective because it provides valuable content from a recent event, encouraging recipients to engage with the material and stay connected with the brand's latest offerings.
On/Go is a company that provides COVID-19 tests. The email titled "Thank you for taking an On/Go COVID-19 Test" is a good example of a follow-up email because it expresses gratitude to the recipient, fostering a positive relationship and encouraging continued engagement with the brand.
Station's email titled "See Your Station in Person" stands out with its clean and modern design, featuring a bold headline that immediately grabs attention. The use of high-quality images and a well-structured layout enhances readability, making it easy for recipients to engage with the content and take the desired action.
Google's email titled "It’s not too late to save on Father’s Day gifts" is a timely and engaging follow-up that captures the recipient's attention with a sense of urgency and relevance. This email stands out because it leverages the upcoming holiday to offer valuable promotions, encouraging recipients to take immediate action and make their purchases in time for Father's Day.
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Email examples sourced from reallygoodemails.com
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