Follow-Up Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for follow-up that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective follow-up emails.

What should go into Follow-Up emails?

A good Follow-Up email is concise and personalized, addressing the recipient's specific needs or actions. It should include a clear call-to-action and a reminder of the value or benefit they will gain.

• Subject Line: Craft a compelling subject line that grabs attention. Examples include "Quick Follow-Up on Our Last Chat" or "Just Checking In – Any Questions?"
• Personalized Greeting: Address the recipient by name to create a personal connection. For instance, "Hi [Name]," or "Hello [Name],"
• Context Reminder: Briefly remind the recipient of your previous interaction. Phrases like "Following up on our recent conversation about..." or "I wanted to touch base regarding..." work well.
• Value Proposition: Highlight the benefit or value they will receive. Use phrases such as "You'll find this particularly useful because..." or "This will help you achieve..."
• Clear Call-to-Action: Direct the recipient on what to do next. Examples include "Click here to schedule a call" or "Reply to this email with your thoughts."
• Polite Closing: End with a courteous sign-off. Phrases like "Looking forward to your response" or "Thank you for your time" are effective.

Let's jump into it and explore 10 email examples of good Follow-Up emails!

10 Follow-Up Email Examples

1) TripAdvisor

TripAdvisor's follow-up email is a prime example of effective communication, featuring a clean design and straightforward content that makes it easy for users to engage. Its simplicity and user-friendly layout empower recipients to quickly find the information they need, enhancing their overall experience.

2) Avanti West Coast

Avanti West Coast's follow-up email stands out with its clean design and straightforward content, making it easy for users to engage. Its simplicity and user-friendly layout empower recipients to quickly find the information they need, enhancing their overall experience.

3) Duolingo

Duolingo is a popular language-learning platform that uses gamification and reminders to help users learn new languages. This follow-up email effectively re-engages users with a friendly and approachable tone, leveraging humor and empathy to encourage continued engagement with the platform.

4) Sundays

Sundays' follow-up email is a standout example due to its clean design and straightforward content, making it easy for users to engage. Its simplicity and user-friendly layout empower recipients to quickly find the information they need, enhancing their overall experience.

5) Frontman

Frontman, a company likely in the grooming, fashion, or personal care space, effectively uses endorsements from reputable publications like GQ and Esquire to build credibility and trust in their email titled "GQ and Esquire love them: Our bestsellers." The email's clean design and straightforward content make it easy for users to engage, empowering them to make informed purchasing decisions quickly.

6) Section

Section's follow-up email, titled "You in Three Months," is a great example of how to re-engage users with a clean design and straightforward content. Its simplicity and user-friendly layout empower recipients to quickly find the information they need, enhancing their overall experience.

7) Iterable

Iterable's follow-up email, titled "Just Released: Session Recordings from Activate Summit Europe," showcases a clean design and straightforward content, making it easy for users to engage. Its simplicity and user-friendly layout empower recipients to quickly find the information they need, enhancing their overall experience.

8) On/Go

On/Go provides COVID-19 tests and follows up with users through clear, concise emails that acknowledge their actions and offer next steps. This follow-up email is a good example because it uses a straightforward subject line and a clean design, making it easy for users to stay informed and engaged.

9) Station

Station's follow-up email, titled "See Your Station in Person," features a clean design and straightforward content, making it easy for users to engage. Its simplicity and user-friendly layout empower recipients to quickly find the information they need, enhancing their overall experience.

10) Google

Google's follow-up email, titled "It's Not Too Late to Save on Father's Day Gifts," exemplifies simplicity and user empowerment through its clean design and straightforward content. The email's user-friendly layout makes it easy for recipients to quickly find the information they need, enhancing their overall experience and encouraging timely action.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create visually stunning follow-up emails that captivate your audience. Our intuitive design tools and user-friendly interface empower you to craft personalized, effective emails that drive engagement and deliver results.

Wrapping Up

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue.

Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

In conclusion, effective follow-up emails are crucial for maintaining customer engagement and driving results. Sign up for Flodesk today to start creating your own impactful emails.

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