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10 Feedback Email Examples and Tips

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In this article, you'll find 10 email examples for feedback that have been sent to customers from various companies. Reviewing these examples can help you understand effective strategies and design elements before crafting your own feedback emails.

What should go into feedback emails?

A good feedback email is concise and personalized, ensuring the recipient feels valued and understood. It should include clear, actionable insights and a friendly tone to foster a positive relationship.

  • Personalized Greeting: Start with the recipient's name to make the email feel more personal. For example, "Hi [Name], we appreciate your recent purchase!"
  • Express Gratitude: Thank the recipient for their time or business. Phrases like "Thank you for choosing us" or "We appreciate your feedback" work well.
  • Specific Feedback Request: Clearly state what you are seeking feedback on. For instance, "We'd love to hear your thoughts on our new product feature."
  • Provide Context: Explain why their feedback is important. Use phrases like "Your insights help us improve" or "Your opinion matters to us."
  • Call to Action: Encourage the recipient to take action, such as filling out a survey or replying to the email. Examples include "Please take a moment to complete our survey" or "Reply with your thoughts."
  • Closing and Thank You: End with a warm closing and another thank you. For example, "Thanks again for your time, [Name]. We look forward to hearing from you!"

Let's jump into it!

1. Best Day Brewing

Best Day Brewing is a company that sends out emails to its customers, likely related to their products or services. The feedback email titled "Can We Ask You One Question? 🙏" is effective because it is straightforward and engaging, with a direct subject line that catches the recipient's attention and a friendly emoji that adds a personal touch, increasing the likelihood of recipients opening the email and providing the requested feedback.

2. Miro

Miro is a collaborative online whiteboard platform that enables teams to work together seamlessly, regardless of location. The feedback email titled "Your voice matters: What would you add to Miro" is effective because it directly engages the recipient by valuing their opinion and inviting them to contribute to the platform's development, fostering a sense of connection and importance.

3. Verso

Verso's email titled "Do You Want to Join Us on a Skin Journey" is an excellent example of soliciting customer feedback because it invites recipients to participate in a shared experience, making them feel valued and involved. The engaging subject line and the promise of a journey create a sense of curiosity and personal investment, encouraging customers to share their thoughts and experiences.

4. Graza

Graza's feedback email titled "We'll Trade Ya" stands out due to its engaging and reciprocal approach, offering customers a tangible reward in exchange for their insights. This strategy not only incentivizes feedback but also fosters a sense of value and appreciation among recipients, making them more likely to participate.

5. TripAdvisor

TripAdvisor's email titled "Did You Go to Notteri?" effectively captures the recipient's attention by referencing a specific location they may have visited, creating a personalized and engaging experience. The email does a good job by prompting users to share their experiences and reviews, which not only fosters a sense of community but also helps TripAdvisor gather valuable user-generated content to enhance their platform.

6. Daily Drop

Daily Drop's email titled "Welcome to Daily Drop, the best travel newsletter on earth" is a standout example of a feedback email due to its engaging and inviting tone. The email's clear and concise messaging, combined with its friendly approach, encourages recipients to feel valued and more likely to share their thoughts and experiences.

7. RIND Snacks

RIND Snacks' feedback email titled "Still Into Us?" effectively captures the recipient's attention with a playful and engaging subject line, prompting curiosity and encouraging interaction. The email's friendly tone and direct approach make it easy for customers to share their thoughts, fostering a sense of connection and loyalty.

8. Smoosh

Smoosh's email titled "Help Us Decide Our Next Soap Scents" is a great example of a feedback email because it directly involves the recipient in the decision-making process, making them feel valued and heard. The email's clear and engaging call to action encourages recipients to share their preferences, fostering a sense of community and connection with the brand.

9. Virgin Atlantic

Virgin Atlantic's feedback email titled "Tell us all about it" stands out due to its clean and organized layout, which makes it easy for recipients to navigate and engage with the content. The use of a bold, eye-catching title and a friendly tone invites recipients to share their experiences, while the clear call-to-action buttons ensure that providing feedback is a seamless process.

10. Typeform

Typeform is a company that specializes in creating engaging and interactive forms. Their feedback email titled "We’ve got a personalized form recommendation for you" stands out due to its personalized approach and well-designed layout, making it easy for recipients to engage and provide valuable feedback.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly design stunning feedback emails that captivate your audience and encourage responses. Its intuitive interface and beautiful templates empower you to create personalized, visually appealing emails that make your recipients feel valued and eager to share their thoughts.

What is Flodesk

Flodesk is the world’s most intuitive email marketing platform, designed to help small businesses grow, nurture and monetize their list—beautifully. Create, send and automate emails that expand your reach and boost sales, with no coding or design skills required. Trusted by over 100,000 businesses worldwide, Flodesk is the top choice for creatives who want powerful features without the hassle of clunky tools. Plus, with flat-rate pricing, you’ll never be penalized for growing your list.

Email examples sourced from reallygoodemails.com

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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