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Featured Product Emails: 10 Great Examples (& Other Tips)

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In this article, you'll find 10 email examples for Featured Product that have been sent to customers by various companies. Seeing these examples can help you understand effective strategies and design choices before creating your own.

What should go into Featured Product emails?

A good Featured Product email grabs attention with a compelling subject line and showcases the product's unique benefits with eye-catching visuals and concise, persuasive text. It should also include a clear call-to-action that encourages immediate engagement.

  • Compelling Subject Line: Use phrases like "Discover Our Latest Innovation" or "Meet Your New Favorite Product" to spark curiosity and interest.
  • Engaging Visuals: High-quality images or videos that highlight the product's features and benefits can make a strong impact. Think "See It in Action" or "Experience the Difference."
  • Concise, Persuasive Text: Keep the copy short and to the point, focusing on what makes the product unique. Use phrases like "Revolutionary Design" or "Unmatched Performance."
  • Clear Call-to-Action: Encourage immediate action with buttons or links that say "Shop Now," "Learn More," or "Get Yours Today."
  • Customer Testimonials: Include quotes or reviews from satisfied customers to build trust and credibility. For example, "This product changed my life!"
  • Exclusive Offers: Provide special deals or discounts to create a sense of urgency. Use phrases like "Limited Time Offer" or "Exclusive Discount."

Let's jump into it and explore 10 email examples of good Featured Product emails!

10 Featured Product Email Examples

1) Sporty & Rich

Sporty & Rich

Sporty & Rich is a brand that focuses on lifestyle and fashion, particularly known for its stylish and comfortable clothing sets, such as the Terry Sets featured in the email. The email is a good Featured Product email because it highlights a specific product (Terry Sets) in a focused and engaging manner, likely including visuals and descriptions that make the product appealing to the audience, encouraging them to consider a purchase.

2) Qonversion

Qonversion

Qonversion is a company that provides tools and services for managing customer data, improving customer lists, and integrating new functionalities. The email is a good Featured Product email because it highlights significant updates and improvements, such as an improved customers list and new integrations, making it relevant and engaging for users who rely on Qonversion's services.

3) Funko

Funko

Funko is a company known for creating pop culture collectibles, including vinyl figures, action toys, plush, apparel, housewares, and accessories. The email is effective for featuring a product because it highlights a new exclusive item, which can generate excitement and urgency among fans and collectors. The subject line "New Exclusive: Hunter x Hunter" immediately grabs attention, especially for fans of the anime, and the email likely includes visuals and details that make the product appealing.

4) Casa Leo

Casa Leo

Casa Leo's email with the subject "Can’t decide between Loo vs Loo Too?" stands out as a Featured Product email because it directly addresses a common customer dilemma, making it highly relatable and engaging. The email likely includes clear comparisons and compelling visuals that help customers make an informed decision, enhancing their shopping experience.

5) Semrush

Semrush

Semrush is a company that provides online visibility management and content marketing SaaS platforms, offering tools for SEO, PPC, content, social media, and competitive research. The email is effective because it addresses a relevant and timely topic—AI Overviews—capturing the recipient's interest with a direct subject line that prompts curiosity about their visibility in AI-generated content, likely engaging users by offering valuable insights and encouraging them to explore Semrush's tools and services.

6) monday.com

monday.com

monday.com is a work management platform that helps teams manage tasks, projects, and workflows efficiently. The email is a good Featured Product email because it provides valuable updates and features in a visually appealing and engaging manner, encouraging user interaction and keeping the audience informed about the latest developments.

7) Frame.io

Frame.io

Frame.io is a platform that offers video review and collaboration tools, allowing users to upload, review, and share video projects seamlessly. The email is effective because it directly engages the recipient by offering them an exclusive opportunity to try the new beta version of Frame.io V4, creating a sense of exclusivity and urgency while being visually appealing and easy to understand.

8) Boards

Boards

Boards has announced the release of their game-changing web page templates with a subject line that immediately grabs attention: "Big news alert! Our game-changing web page templates are here." This email is a good example of a Featured Product email because it clearly states the purpose right from the subject line and includes options for user interaction, such as saving and sharing, which encourages engagement and helps spread the word.

9) Laurent Perrier

Laurent Perrier

Laurent Perrier's email for Champagne Day stands out with its elegant design and sophisticated font choices, which perfectly reflect the brand's luxurious image. The use of a bold, eye-catching title and high-quality visuals creates an immediate impact, making the email both visually appealing and effective in capturing the recipient's attention.

10) Leatherman

Leatherman

Leatherman is a company known for its high-quality multi-tools and knives. The email promoting the new Ratchet Driver is a great Featured Product email because it creates anticipation and urgency by announcing the specific launch time of the product, effectively capturing the recipient's attention with a clear and engaging subject line, "Tell everyone you know: Ratchet Driver tomorrow at 9am PT," and encouraging them to spread the word.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning Featured Product emails that captivate your audience with beautiful, customizable templates. Its intuitive drag-and-drop interface empowers you to design visually appealing emails that highlight your product's unique features, ensuring your message stands out and drives engagement.

What is Flodesk?

Flodesk is by far the easiest-to-use email marketing platform, helping you grow, nurture, and monetize your email lists with beautiful designs. Easily create, send, and automate emails that increase your reach and sales, no coding or design knowledge required. Over 100,000 businesses worldwide trust Flodesk for its powerful features and ease of use. With flat-rate pricing, your costs stay predictable, no matter how large your subscriber base becomes.

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Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE