Tips

Expiration Emails: 10 Great Examples (& Other Tips)

Table of contents
Jump to:

In this article, you'll find 10 email examples for Expiration that have been sent to customers from various companies. Seeing these examples can help you create effective and visually appealing Expiration emails for your own needs.

What should go into Expiration emails?

A good Expiration email is clear and concise, providing essential information about the expiration date and the steps the recipient needs to take. It should also have a visually appealing design that grabs attention and encourages immediate action.

  • Clear Subject Line: Use phrases like "Your Subscription is Expiring Soon" or "Action Required: Account Expiration" to immediately convey the email's purpose.
  • Personalized Greeting: Address the recipient by name to create a personal connection, such as "Hi [Name],".
  • Urgent Call to Action: Include phrases like "Renew Now" or "Reactivate Your Account" to prompt immediate action.
  • Expiration Details: Clearly state the expiration date and any consequences of not taking action, e.g., "Your subscription will expire on [Date]."
  • Visual Appeal: Use eye-catching colors, bold fonts, and relevant images to make the email aesthetically pleasing and easy to read.
  • Support Information: Provide contact details or links for customer support, such as "Need help? Contact us at [Email/Phone]."

Let's jump into it and explore 10 email examples of good Expiration emails!

10 Expiration Email Examples

1) Asiana Airlines

Asiana Airlines

Asiana Airlines is an airline company that effectively communicates with its customers through emails, such as informing them about their mileage expiration status. The expiration email is good because it provides essential information to the customer about their mileage status, helping them stay informed and potentially take action to avoid losing their miles.

2) Calm

Calm

Calm, a popular meditation and relaxation app, effectively uses its expiration email to promote a 50% off sale extension. The email is effective because it creates a sense of urgency by highlighting the extended sale, prompting immediate action, and the significant discount adds value, making it attractive to both new and existing users.

3) Slack

Slack

Slack, a messaging app for teams, brings all your communication together in a shared workspace where conversations are organized and accessible. The email is effective for communicating expiration to customers because it creates a sense of urgency with the subject line "Don’t miss out! 50% off Slack Pro," encouraging immediate action by highlighting a limited-time offer and making it clear that the discount will expire soon.

4) Patagonia

Patagonia

Patagonia, a brand renowned for its outdoor clothing and gear, caters specifically to explorers and adventurers. The "For explorers only" email stands out as an expiration email because it uses targeted messaging to offer exclusive deals and new product launches, resonating deeply with the brand's audience and encouraging immediate action.

5) Rivian

Rivian

Rivian is an electric vehicle (EV) manufacturer known for its innovative approach to sustainable transportation. The company did a good job with its "Expanding EV Exploration" email by using an engaging subject line that captures the recipient's interest and highlights Rivian's commitment to innovation and exploration in the EV market.

6) June Oven

June Oven

June Oven, known for its smart kitchen appliances, sent an email with the subject line "Bonus Gift: Last chance to save on June" to promote a special offer. This email is good because it creates a sense of urgency, encouraging recipients to act quickly to take advantage of the limited-time offer.

7) Maison Louis Marie

Maison Louis Marie

Maison Louis Marie is a brand known for sending well-designed promotional emails, such as expiration notices for promotional codes. The email is effective because it serves as a timely reminder to the recipient about the impending expiration of their promotional code, encouraging them to take action before the code becomes invalid, thereby driving urgency and potentially increasing conversions.

8) Skillshare

Skillshare

Skillshare is an online learning community offering thousands of classes on various creative and entrepreneurial skills, including illustration, design, photography, video, freelancing, and more. The email is a good example of an expiration notice because it prominently features a 40% discount, creating a sense of urgency and encouraging recipients to take action before the offer expires.

9) Tracksmith

Tracksmith

Tracksmith, a brand known for its premium running apparel, excels in its email design with a clean and minimalist layout that emphasizes high-quality imagery and clear typography. The email's subject line, "Engineered for Exploration," captures attention immediately, while the use of bold fonts and strategic whitespace ensures that the message is both visually appealing and easy to read, making it an effective communication tool.

10) Intercom

Intercom

Intercom is a company that provides messaging services for businesses to communicate with their customers. The email from Intercom is effective because it clearly communicates the urgency of the situation by stating that the subscription will end in 7 days, prompting users to take action before their service is interrupted.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning Expiration emails that captivate your audience and drive immediate action. Its intuitive design tools and beautiful templates empower you to craft visually appealing emails that are both simple and effective, ensuring your message stands out and resonates with your recipients.

What is Flodesk?

Flodesk is the most intuitive email marketing platform for small businesses, designed to help you grow, nurture, and monetize your email list beautifully. Easily create, send, and automate emails that increase your reach and drive sales—no coding or design experience needed. Trusted by over 100,000 businesses globally, Flodesk offers powerful features without the hassle of complicated tools. Plus, with flat-rate pricing, your costs stay the same no matter how big your list grows.

image-code-yes

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE
No items found.
Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE