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10 Best Expiration Email Examples and Tips

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In this article, you'll find 10 email examples for expiration that have been sent to customers from various companies. Seeing these examples can help you create effective expiration emails that are both simple and visually appealing.

What should go into expiration emails?

A good expiration email is clear and concise, emphasizing urgency and providing a straightforward call to action. It should also be visually appealing, using design elements that draw attention to the key message.

  • Clear Subject Line: Use phrases like "Your Subscription is Ending Soon" or "Last Chance to Renew" to immediately convey the email's purpose.
  • Personalized Greeting: Address the recipient by name to create a more personal connection, such as "Hi [Name], your subscription is about to expire."
  • Urgency and Deadline: Highlight the expiration date prominently with phrases like "Only 3 days left" or "Expires on [Date]" to create a sense of urgency.
  • Call to Action: Include a clear and compelling call to action, such as "Renew Now" or "Extend Your Access," making it easy for the recipient to take immediate action.
  • Visual Appeal: Use eye-catching design elements like bold colors, icons, and buttons to make the email aesthetically pleasing and to draw attention to the key message.
  • Benefits of Renewal: Remind the recipient of the value they receive by renewing, using phrases like "Don't miss out on exclusive content" or "Continue enjoying premium features."

Let's jump into it!

1. Asiana Airlines

Asiana Airlines' expiration email effectively informs customers about their mileage expiration status with a clear and personalized message. The email's design emphasizes urgency and provides a straightforward call to action, making it easy for recipients to understand the importance of renewing their miles promptly.

2. Calm

Calm's expiration email effectively captures attention with a bold "Sale Extended: 50% Off" headline, creating a sense of urgency and encouraging immediate action. The email's clear call to action and visually appealing design make it easy for recipients to understand the benefits of renewing their subscription promptly.

3. Slack

Slack's expiration email effectively captures attention with a bold "Don't Miss Out: 50% Off Slack Pro" headline, creating a sense of urgency and encouraging immediate action. The email's clear call to action and visually appealing design make it easy for recipients to understand the benefits of renewing their subscription promptly.

4. Patagonia

Patagonia's expiration email stands out with its compelling "For Explorers Only" headline, which immediately captures the recipient's attention. The email's design effectively combines urgency with a clear call to action, making it easy for recipients to understand the importance of renewing their subscription promptly.

5. Rivian

Rivian's email, titled "Expanding EV Exploration," effectively captures the essence of their brand by highlighting their commitment to innovation and adventure in the electric vehicle market. The email's design is visually appealing and emphasizes the urgency of staying informed about their latest developments, making it easy for recipients to understand the importance of engaging with Rivian's offerings promptly.

6. June Oven

June Oven's expiration email, titled "Bonus Gift: Last Chance to Save on June," captures attention with a compelling offer and a clear deadline. The email's visually appealing design and straightforward call to action make it easy for recipients to understand the urgency and benefits of acting promptly.

7. Maison Louis Marie

Maison Louis Marie's expiration email, titled "Your Code is Expiring Soon," effectively captures attention with a clear and urgent message about the impending expiration of a discount code. The email's visually appealing design and straightforward call to action make it easy for recipients to understand the urgency and benefits of using the code promptly.

8. Skillshare

Skillshare's expiration email, titled "Enjoy 40% Off Creative Exploration," captures attention with a compelling discount offer and a clear deadline. The email's visually appealing design and straightforward call to action make it easy for recipients to understand the urgency and benefits of acting promptly.

9. Tracksmith

Tracksmith's expiration email, titled "Engineered for Exploration," effectively captures attention with its bold and adventurous headline. The email's clean design, featuring a minimalist font and high-quality imagery, enhances readability and draws focus to the key message, making it a compelling call to action for recipients.

10. Intercom

Intercom's expiration email, titled "Your Intercom Subscription Will End in 7 Days," effectively captures attention with a clear and urgent message about the impending expiration of the subscription. The email's visually appealing design and straightforward call to action make it easy for recipients to understand the urgency and benefits of renewing their subscription promptly.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly craft stunning expiration emails that captivate your audience and drive action. Its intuitive design tools empower you to create visually appealing emails with clear calls to action, ensuring your message is both impactful and aesthetically pleasing. Say goodbye to complicated email design and hello to simplicity and effectiveness with Flodesk!

What is Flodesk

Flodesk is the most intuitive email marketing platform for small businesses, designed to help you grow, nurture, and monetize your email list beautifully. Easily create, send, and automate emails that increase your reach and drive sales—no coding or design experience needed. Trusted by over 100,000 businesses globally, Flodesk offers powerful features without the hassle of complicated tools. Plus, with flat-rate pricing, your costs stay the same no matter how big your list grows.

Email examples sourced from reallygoodemails.com

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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