In this article, you'll find 10 email examples for exercise and fitness that have been sent to customers from various companies. Seeing these examples can help you understand what works and why, making it easier to create your own engaging and effective fitness emails.
A good exercise and fitness email is visually appealing, motivating, and packed with actionable tips that inspire recipients to stay active. It should include personalized content, clear calls to action, and engaging visuals to keep readers hooked and eager to take the next step in their fitness journey.
Let's jump into it!
Fitbit is a company that produces wearable fitness trackers and smartwatches that monitor various health metrics such as steps taken, heart rate, and sleep patterns. The email is effective because it offers a tangible reward (a free SoulCycle class) which can motivate recipients to engage with Fitbit's products or services. The subject line is attention-grabbing with the use of an emoji and the promise of a free class, which can increase open rates. The email likely appeals to fitness enthusiasts who are interested in both tracking their fitness progress and participating in popular fitness classes like SoulCycle.
Specialized Bicycle Components is a company known for its high-performance bicycles and cycling gear. The email is effective because it highlights exclusive Cyber Monday deals, creating a sense of urgency and encouraging recipients to take advantage of limited-time offers, which can motivate them to invest in quality fitness equipment.
Altitude Sports is an outdoor gear and apparel retailer that offers high-quality products for various activities, including hiking, running, and cycling. The email is effective for promoting exercise and fitness because it features a compelling discount offer, creating urgency and encouraging customers to invest in their fitness journey with top-notch gear.
Ten Thousand's email, "Miles in the Desert," stands out due to its compelling storytelling and visually striking imagery that captures the essence of endurance and adventure. The email effectively motivates recipients by showcasing real-life challenges and achievements, making it both relatable and inspiring for fitness enthusiasts.
Theragun, known for its high-quality percussive therapy devices, is highlighted in an email featuring the Theragun Prime Plus as one of Oprah's favorite things in 2024. The email is effective because it leverages Oprah's endorsement to build credibility and excitement, making it more likely for recipients to engage with the product and consider a purchase.
Shakti's email, titled "No tricks, just treats," captivates with its seasonal theme and engaging visuals, making it a standout in the fitness and exercise category. The email's clear and enticing call to action encourages recipients to explore Shakti's offerings, fostering a sense of excitement and motivation to stay active.
Sweaty Betty is a brand that focuses on women's activewear and fitness apparel. The email is effective because it addresses a specific and relevant topic, Menopause Awareness Month, which resonates with its target audience. By focusing on a health-related issue that affects many women, Sweaty Betty demonstrates empathy and understanding, building stronger customer relationships. Additionally, the email likely includes content that is informative and supportive, positioning Sweaty Betty as a brand that cares about the overall well-being of its customers, not just their fitness needs.
Peloton is a fitness company known for its exercise equipment and subscription-based workout programs, offering products like stationary bikes and treadmills along with live and on-demand fitness classes. The email is a good example of an exercise and fitness email because it features an engaging subject line that highlights a collaborative initiative, and it includes a clear call to action, encouraging recipients to join the "Fall Focus on Well-Being Initiative" with PwC.
VASA Fitness's email, titled "Smiles Davis, Thanks for Requesting a Trial Pass!," stands out with its clean and organized layout, making it easy for recipients to navigate and understand the content. The use of a personalized subject line and clear headings, combined with a standard sans-serif font, ensures readability and engagement, while the inclusion of social sharing buttons encourages further interaction and sharing among users.
Strava is a popular fitness tracking app that allows users to log their physical activities, such as running and cycling, and share their progress with a community of like-minded individuals. The email is effective because it combines a clear call-to-action with an enticing reward, motivating users to log 45 miles for a chance to win $450, while leveraging Strava's community aspect to enhance engagement and adherence to fitness routines.
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Email examples sourced from reallygoodemails.com
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