In this article, you'll find 10 email examples for events that have been sent to customers by various companies. Seeing these examples can help you understand what works and what doesn't, making it easier to create your own effective event emails.
A good event email is visually appealing and clearly communicates the event's value, making it irresistible for recipients to attend. It should include a compelling subject line, engaging visuals, and a clear call-to-action to ensure maximum engagement.
Let's jump into it and explore 10 fantastic examples of event emails that hit all the right notes!
ZenDesk is a company that provides customer service software and support ticketing systems. The email titled "Unlock the future with Zendesk Events" is a good event email because it effectively communicates the value and details of upcoming events hosted by ZenDesk, using an engaging and forward-looking subject line to capture the recipient's interest and encourage them to learn more.
Burberry is a luxury fashion brand known for its distinctive trench coats, innovative designs, and iconic check pattern. The email titled "You’re invited to Burberry Bond Street" is effective because it directly invites recipients to a specific event, creating a sense of exclusivity and urgency. The subject line is clear and enticing, likely to capture the recipient's attention. The email is also visually appealing and aligns with Burberry's high-end brand image, making it more likely to engage the audience.
Mythical by Rhett & Link is a creative brand known for its unique and engaging content, often blending humor and storytelling. The email titled "GME is happening tomorrow" effectively captures the audience's attention with a sense of urgency and excitement, making it an excellent example of how to announce an event to customers.
Next.js is a React framework that enables developers to build fast and user-friendly web applications. The email stands out as an Event email because it effectively promotes the Next.js online conference, providing clear and engaging information about the event. The design is optimized for readability and engagement, encouraging recipients to join the conference. The email's subject line, "Join Next.js Conf online next week," is direct and informative, making it clear what the email is about and prompting immediate interest.
GitHub is a platform that provides hosting for software development and version control using Git, offering distributed version control and source code management (SCM) functionality along with its own features. The email is effective because it offers a clear and compelling incentive (20% off GitHub Universe tickets), which is likely to attract the attention of the recipients. The subject line is direct and creates a sense of urgency ("Heads up! 20% off"), encouraging immediate action. Additionally, the email is from a reputable source (GitHub), which adds to its credibility and trustworthiness.
VEJA is a brand known for its sustainable and stylish sneakers. The email titled "VEJA Masterclass: Behind sneakers" is a good event email because it offers an exclusive behind-the-scenes look at the creation of their sneakers, engaging the audience with unique insights into the brand's craftsmanship and values.
The Golden State Warriors are an NBA basketball team known for their successful history and strong fan base. They are promoting their giveaways and theme nights through this email.
The email is effective because it engages the audience by highlighting exciting events such as giveaways and theme nights. This not only builds anticipation but also encourages fans to mark their calendars and participate, thereby increasing engagement and attendance at the events.
Zoom is a video conferencing platform that allows users to conduct virtual meetings, webinars, and other online events. The email titled "Zoomtopia sessions for you: growing your business" is a good example of an event email because it promotes Zoomtopia sessions aimed at business growth, featuring a clear subject line and well-structured content that provides value to recipients by offering actionable insights and opportunities for engagement.
Palisades Tahoe's email titled "Seventy-five And Counting" effectively captures attention with its celebratory theme, marking a significant milestone. The email's design is clean and visually appealing, featuring a well-organized layout and a bold, easy-to-read font that enhances readability and engagement.
Max Mara is a high-end fashion brand known for its sophisticated and elegant designs. The email invitation for their SS25 Runway Show stands out as a great event email due to its compelling visuals, clear and engaging content, and a strong call-to-action, effectively enticing recipients to attend the event.
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Flodesk is the world’s easiest-to-use email marketing platform, empowering small businesses to grow and monetize their email lists with beautifully designed campaigns. Create, send, and automate emails that increase engagement and boost sales, with zero coding or design skills required. Trusted by more than 100,000 businesses worldwide, Flodesk is the top choice for creatives who want advanced features without the headache. And with flat-rate pricing, there are no extra costs as your email list grows.
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