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10 Event Email Examples and Tips

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In this article, you'll find 10 email examples for events that have been sent to customers by various companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective and visually appealing event emails.

What should go into event emails?

A good event email is visually engaging and clearly communicates the event's value, making it irresistible for recipients to attend. It should include compelling visuals, a clear call-to-action, and essential event details to ensure maximum impact.

  • Eye-Catching Subject Line: Use phrases like "Don't Miss Out!" or "Join Us for an Exclusive Event" to grab attention immediately.
  • Engaging Visuals: Incorporate high-quality images or graphics that reflect the event's theme, such as a vibrant banner or a sneak peek of the venue.
  • Clear Event Details: Include the date, time, location, and a brief description of the event. Phrases like "Mark your calendar for..." or "Save the date!" are effective.
  • Compelling Call-to-Action: Use strong, action-oriented language like "Register Now" or "Reserve Your Spot" to encourage immediate responses.
  • Personalization: Address the recipient by name and tailor the content to their interests. For example, "John, we think you'll love this event because..."
  • Social Proof: Highlight testimonials or past event successes with phrases like "Join hundreds of satisfied attendees" or "See what others are saying."

Let's jump into it!

1. ZenDesk

ZenDesk's event email, titled "Unlock the Future with ZenDesk Events," effectively captures attention with its futuristic theme and clear messaging. The email excels by combining engaging visuals, concise event details, and a compelling call-to-action, making it easy for recipients to understand the event's value and take immediate action.

2. Burberry

Burberry's event email, titled "You're Invited to Burberry Bond Street," stands out with its elegant design and clear, concise messaging. The email effectively uses high-quality visuals and a straightforward call-to-action, making it easy for recipients to understand the event's exclusivity and importance.

3. Mythical by Rhett & Link

Mythical by Rhett & Link's event email excels with its vibrant visuals and clear, engaging content. The email effectively captures the essence of the event, making it easy for recipients to understand the value and take immediate action, ensuring high engagement and attendance.

4. Next.js

Next.js's event email, titled "Join Next.js Conf Online Next Week," stands out with its sleek design and clear, concise messaging. The email effectively uses engaging visuals and a straightforward call-to-action, making it easy for recipients to understand the event's importance and take immediate action.

5. GitHub

GitHub is a platform that provides hosting for software development and version control using Git, offering distributed version control and source code management (SCM) functionality along with its own features. The company did a good job with this email by effectively promoting a 20% discount on GitHub Universe tickets through a clear subject line, engaging content, and a strong call-to-action, making it easy for recipients to understand the offer and take immediate action.

6. VEJA

VEJA's event email, titled "VEJA Masterclass: Behind sneakers," captures attention with its sleek design and engaging content. The email excels by providing clear event details and a compelling call-to-action, making it easy for recipients to understand the event's value and take immediate action.

7. Golden State Warriors

The Golden State Warriors are a professional basketball team known for their participation in the NBA. Their email, titled "📅 Warriors Giveaways & Theme Nights — Mark Your Calendar!", effectively captures attention with its clear and engaging information about upcoming events, such as giveaways and theme nights, which can attract and retain the interest of fans.

8. Zoom

Zoom is a video conferencing platform that enables users to conduct virtual meetings, webinars, and other online events. The "Zoomtopia sessions for you: growing your business" email is a good example of an event email because it is well-structured, clearly communicates the event's purpose, and includes a compelling subject line that highlights the benefit of attending the event.

9. Palisades Tahoe

Palisades Tahoe's event email, titled "Seventy-Five and Counting," captures attention with its bold, celebratory design and clear, engaging content. The email excels by using a vibrant color scheme, modern fonts, and a compelling call-to-action, making it easy for recipients to understand the event's significance and take immediate action.

10. Max Mara

Max Mara is a high-end fashion brand known for its sophisticated and elegant designs. The "You're Invited: SS25 Runway Show" email stands out as a great event email due to its clear and engaging subject line, strong brand presence, and compelling call-to-action, making it easy for recipients to understand the event's exclusivity and take immediate action.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning event emails that captivate your audience and drive engagement. Its intuitive design tools and beautiful templates empower you to craft visually appealing emails that highlight your event's value, ensuring your message stands out in any inbox.

What is Flodesk

Flodesk is the world’s easiest-to-use email marketing platform, empowering small businesses to grow and monetize their email lists with beautifully designed campaigns. Create, send, and automate emails that increase engagement and boost sales, with zero coding or design skills required. Trusted by more than 100,000 businesses worldwide, Flodesk is the top choice for creatives who want advanced features without the headache. And with flat-rate pricing, there are no extra costs as your email list grows.

Email examples sourced from reallygoodemails.com

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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