Engagement Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for engagement that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and inspire you to create your own effective engagement emails.

What should go into Engagement emails?

A good engagement email is personalized and interactive, capturing the recipient's attention with relevant content and a clear call to action. It should stand out by offering value, whether through exclusive offers, useful information, or engaging storytelling.

• Personalized Greeting: Start with the recipient's name to create a personal connection. For example, "Hi [Name], we have something special for you!"
• Compelling Subject Line: Use a subject line that grabs attention and hints at the email's value. Phrases like "Don't Miss Out on This Exclusive Offer" or "Your Next Adventure Awaits" can be effective.
• Engaging Content: Provide content that is relevant and interesting to the recipient. This could include tips, stories, or updates that resonate with their interests. For instance, "Discover the latest trends in your industry" or "Here's how you can make the most of our new features."
• Clear Call to Action: Include a direct and compelling call to action that encourages the recipient to take the next step. Examples include "Shop Now," "Learn More," or "Join the Webinar."
• Visual Appeal: Use eye-catching images and a clean layout to make the email visually appealing. Ensure that the design is consistent with your brand's aesthetic.
• Exclusive Offers: Highlight any special deals or exclusive content available only to email recipients. Phrases like "Exclusive Discount Just for You" or "Early Access to Our New Collection" can create a sense of urgency and exclusivity.

Let's jump into it and explore 10 email examples of good engagement emails!

10 Engagement Email Examples

1) Harry Potter

Harry Potter is a young wizard who attends Hogwarts School of Witchcraft and Wizardry, where he learns magic and uncovers the mysteries of his past. Throughout the series, he battles the dark wizard Lord Voldemort and forms lasting friendships. This email is a great example of engagement because it uses a well-known character to capture attention and includes a visually appealing image that aligns with the theme, making it simple yet effective in drawing the recipient's interest.

2) KULFI

KULFI is a categorized directory of email templates designed to help users find the perfect template for their marketing or communication needs. This email stands out as a good engagement email because it offers a visually appealing layout and a clear structure, making it easy for recipients to navigate and find relevant content quickly.

3) Heights

Heights is a brand that sends out emails designed to provide mental boosts, likely related to wellness, productivity, or supplements. This email is a good example of customer engagement because it uses a timely and inviting subject line, "Ready for a mid-week mental boost?", to re-engage recipients during the week, offering support and motivation in a clean, visually appealing format.

4) WeWork

WeWork's email, featuring the image of "Smiles Davis, Your Ideal Office is Waiting," stands out as an engagement email due to its clean and inviting design that aligns with simplicity and user empowerment. The email effectively captures attention with a visually appealing layout and a clear, compelling message that encourages recipients to explore their ideal office space.

5) Grammarly

Grammarly is a tool designed to help users improve their writing by providing real-time grammar and spell-checking, as well as style suggestions. The company did a good job with this email by using a visually appealing layout and a clear, empowering message that encourages recipients to take their writing to the next level, making it both engaging and effective.

6) Visit Greenville SC

Visit Greenville SC's email invites recipients to explore their next adventure with a clean, visually appealing layout that highlights the beauty and excitement of Greenville. The email's simplicity and clear call to action empower users to easily navigate and engage with the content, making it a standout example of user-focused design.

7) Mulberry

Mulberry's email welcomes recipients with a clean, visually appealing design that immediately captures attention. Its simplicity and clear message empower users to engage effortlessly, making it an effective engagement email.

8) ARMRA

ARMRA's email, featuring the image "Toxins are Feasting at Your BBQ," captures attention with its clean and visually appealing design. The email stands out as a good example of engagement by providing a clear, compelling message that empowers recipients to take action, making it simple for users to connect with the content.

9) Adirondacks

The Adirondacks email, titled "Get Ready for Week 2 of Battle of the Cones," features a clean and visually appealing design that captures attention immediately. The simplicity of the layout, combined with a clear and engaging message, empowers recipients to connect with the content effortlessly, making it an effective example of user-focused design.

10) Going

Going's email, featuring the image "With Points: Japan Economy Class 70k Roundtrip," stands out with its clean, visually appealing design and clear message. The simplicity of the layout and the compelling call to action empower recipients to engage effortlessly, making it an effective example of user-focused design.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create visually stunning engagement emails that captivate your audience. Our intuitive design tools and customizable templates empower you to craft emails that are not only beautiful but also highly effective in driving user interaction.

Wrapping Up

Flodesk empowers you to create visually stunning engagement emails that captivate your audience. Our intuitive design tools and customizable templates make it easy to craft emails that are not only beautiful but also highly effective in driving user interaction.

With Flodesk, you can effortlessly grow and monetize your email list. No coding or design skills are needed to create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps both beginners and experts send high-converting emails in a simple way. Our intuitive email builder, powerful automations, and beautiful forms provide everything you need for brilliant email marketing—without the complexity.

Thank you for exploring these email engagement examples with us. Ready to elevate your email marketing? Sign up for Flodesk today!