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Engagement Emails: 10 Great Examples (& Other Tips)

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In this article, you'll find 10 email examples for Engagement that have been sent to customers from various companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective Engagement emails.

What should go into Engagement emails?

A good Engagement email captures the recipient's attention with a compelling subject line and provides value through personalized content. It should also include a clear call-to-action that encourages interaction and fosters a sense of community.

  • Compelling Subject Line: Use phrases like "Don't Miss Out!" or "Exclusive Offer Just for You!" to grab attention immediately.
  • Personalized Greeting: Start with "Hi [Name]," to make the email feel more personal and engaging.
  • Value Proposition: Clearly state what the recipient will gain, such as "Unlock Premium Features" or "Get Early Access."
  • Engaging Content: Use phrases like "Discover More" or "Join the Community" to keep the reader interested and involved.
  • Clear Call-to-Action: Include buttons or links with text like "Sign Up Now" or "Learn More" to guide the recipient towards the desired action.
  • Visual Appeal: Incorporate images or graphics that align with the message, making the email aesthetically pleasing and easy to read.

Let's jump into it and explore 10 email examples of good Engagement emails!

10 Engagement Email Examples

1) Harry Potter

Harry Potter

Harry Potter is a fictional character from a series of books and movies about a young wizard and his adventures. The email titled "You’re free to check the King 🐍" is a good engagement email because it uses a captivating subject line that piques curiosity and encourages the recipient to open the email. The use of an emoji (🐍) adds a visual element that can attract attention, and the email's connection to a well-known and beloved franchise increases the likelihood of engagement from fans.

2) KULFI

KULFI

KULFI's email titled "Bye Summer 🥲" is a good engagement email because it uses an emotionally resonant subject line that captures the recipient's attention. The inclusion of an emoji adds a personal touch, making the email feel more relatable and engaging.

3) Heights

Heights

The email from Heights titled "Ready for a mid-week mental boost?" is a great example of an engagement email because it uses an inviting subject line that immediately captures the recipient's attention. By offering a mental boost, the email provides value and fosters a positive relationship with the customer, encouraging them to interact and stay connected.

4) WeWork

WeWork

WeWork is a company that provides shared workspaces, community, and services for entrepreneurs, freelancers, startups, small businesses, and large enterprises. The email stands out as an Engagement email because it is personalized ("Smiles Davis, your ideal office is waiting"), which directly addresses the recipient and creates a sense of anticipation and excitement, making them feel special and prompting them to explore WeWork's office solutions.

5) Grammarly

Grammarly

Grammarly is a digital writing assistant that helps users improve their writing by providing suggestions for grammar, spelling, punctuation, and style. The email is effective because it acknowledges the user's progress ("You’re taking your writing to the next level"), which can be motivating and encouraging, and likely includes personalized content and actionable insights that help the user see the value in continuing to use Grammarly's services.

6) Visit Greenville SC

Visit Greenville SC

The email from Visit Greenville SC titled "Follow the Path—Choose Your Greenville Adventure!" is a great example of an engagement email because it invites recipients to explore various adventures in Greenville, SC, sparking curiosity and excitement. The personalized approach and visually appealing design make it compelling, encouraging recipients to interact and plan their visit.

7) Mulberry

Mulberry

Mulberry's "Welcome to Mulberry" email effectively engages new subscribers by creating a warm and inviting first impression. The email's visually appealing design and clear, welcoming message make recipients feel valued and excited to be part of the Mulberry community, encouraging further interaction and brand loyalty.

8) ARMRA

ARMRA

ARMRA's email titled "Toxins Are Feasting At Your BBQ" captures attention with a subject line that piques curiosity and raises awareness about a health concern. The email is engaging because it addresses a common activity (BBQ) and introduces a relevant health topic (toxins), making it both intriguing and informative for the audience.

9) Adirondacks

Adirondacks

The email titled "Get ready for week 2 of Battle of the Cones!" from Adirondacks stands out due to its clean and organized design, which makes it visually appealing and easy to navigate. The use of a bold, attention-grabbing title and a standard sans-serif font ensures readability, while clear calls to action and social media sharing options enhance user engagement and interaction.

10) Going

Going

Going's email titled "🎟️ With Points: Japan Economy Class — 70k roundtrip" is a great engagement email because it offers valuable travel deal information that is highly relevant to its audience. The clear and enticing subject line, mentioning a specific offer (70k points for a roundtrip to Japan), captures the recipient's interest and prompts them to open the email.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning Engagement emails that captivate your audience. Its intuitive design tools and beautiful templates empower you to craft visually appealing emails that resonate with your recipients, making it easy to build meaningful connections and drive interaction.

What is Flodesk?

Flodesk is the world’s easiest-to-use email marketing platform, empowering small businesses to grow and monetize their email lists with beautifully designed campaigns. Create, send, and automate emails that increase engagement and boost sales, with zero coding or design skills required. Trusted by more than 100,000 businesses worldwide, Flodesk is the top choice for creatives who want advanced features without the headache. And with flat-rate pricing, there are no extra costs as your email list grows.

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Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE