Tips

10 Best Engagement Email Examples and Tips

Table of contents
Jump to:

In this article, you'll find 10 email examples for engagement that have been successfully sent to customers by various companies. Seeing these examples can help you understand what works and inspire you to create your own engaging emails.

What should go into engagement emails?

A good engagement email is visually appealing and personalized, capturing the recipient's attention with a compelling subject line and relevant content. It should include a clear call-to-action that encourages interaction, making the reader feel valued and understood.

  • Compelling Subject Line: Use phrases like "Don't Miss Out!" or "Exclusive Offer Just for You" to grab attention immediately.
  • Personalized Greeting: Start with "Hi [Name]," to make the email feel more personal and engaging.
  • Engaging Content: Include interesting stories, tips, or updates that are relevant to the recipient. Phrases like "We thought you'd love this" can make the content more appealing.
  • Clear Call-to-Action: Use direct language like "Join Now" or "Get Started" to encourage immediate interaction.
  • Visual Appeal: Incorporate high-quality images and a clean layout to make the email aesthetically pleasing. Use phrases like "See for yourself" to draw attention to visuals.
  • Footer with Contact Information: Ensure the recipient knows how to reach you with phrases like "Contact us anytime" or "We're here to help."

Let's jump into it!

1. Harry Potter

Harry Potter is a young wizard who discovers his magical heritage on his eleventh birthday and attends Hogwarts School of Witchcraft and Wizardry. His journey is filled with adventures, friendships, and battles against dark forces.

This email is a good engagement email because it uses a compelling subject line and visually appealing design to capture the reader's attention. The personalized greeting and clear call-to-action make the recipient feel valued and encourage immediate interaction.

2. KULFI

KULFI's "Bye Summer" email captures attention with its vibrant visuals and nostalgic theme, making it a perfect farewell to the season. The email's engaging content and clear call-to-action encourage readers to reminisce and interact, creating a memorable experience that resonates with the audience.

3. Heights

Heights' "Ready for a Mid-Week Mental Boost" email stands out with its vibrant design and motivational content, making it an excellent choice for re-engaging customers. The email's clear call-to-action and personalized message encourage readers to take a moment for themselves, fostering a deeper connection with the brand.

4. WeWork

WeWork's email, titled "Smiles Davis, your ideal office is waiting," stands out as an engagement email due to its personalized subject line and compelling call to action. By addressing the recipient by name and suggesting that their perfect office space is ready, the email effectively captures attention and encourages immediate interaction.

5. Grammarly

Grammarly is a writing assistant tool that helps users improve their writing by providing suggestions for grammar, spelling, punctuation, and style. The company did a good job with this email by using a clear subject line, "You’re taking your writing to the next level," and a professional, engaging design that resonates with the recipient's interest in enhancing their writing skills.

6. Visit Greenville SC

Visit Greenville SC's email, "Follow the Path: Choose Your Greenville Adventure," captivates readers with its vibrant visuals and interactive elements, inviting them to explore various attractions and activities in the city. The email's engaging content and clear call-to-action encourage recipients to plan their visit, making it a memorable and interactive experience.

7. Mulberry

Mulberry's welcome email effectively captures attention with its clean design and warm, inviting message, making new subscribers feel valued from the start. The email's clear call-to-action and personalized content encourage immediate engagement, fostering a strong connection with the brand.

8. ARMRA

ARMRA's email, titled "Toxins Are Feasting at Your BBQ," grabs attention with its intriguing subject line and visually appealing design. The email's engaging content and clear call-to-action encourage readers to learn more about how to protect themselves, making it a compelling example of an engagement email.

9. Adirondacks

The Adirondacks email captures attention with its bold, nature-inspired design and a compelling title that invites readers to explore the scenic beauty of the region. The use of earthy tones and clean fonts enhances readability, while the clear call-to-action encourages immediate engagement, making it an effective and visually appealing email.

10. Going

Going's email, "With Points: Japan Economy Class 70K Roundtrip," captures attention with its enticing offer and clear, concise messaging. The email's engaging content and straightforward call-to-action make it easy for recipients to understand the value and take immediate action, making it a standout example of an effective engagement email.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly design stunning engagement emails that captivate your audience with beautiful templates and intuitive customization tools. Empower yourself to create visually appealing, personalized emails that not only look professional but also drive meaningful interactions and boost your brand's connection with its audience.

What is Flodesk

Flodesk is the world’s easiest-to-use email marketing platform, empowering small businesses to grow and monetize their email lists with beautifully designed campaigns. Create, send, and automate emails that increase engagement and boost sales, with zero coding or design skills required. Trusted by more than 100,000 businesses worldwide, Flodesk is the top choice for creatives who want advanced features without the headache. And with flat-rate pricing, there are no extra costs as your email list grows.

Email examples sourced from reallygoodemails.com

image-code-yes

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE
No items found.
Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE