Choosing the right email marketing tool can make a big difference for your B2B business. With so many options available, finding the perfect fit can be challenging.
In this article, we'll explore five great choices for email marketing tools that can help you connect with your audience and grow your business. Let's dive in!
Reasons for using an email marketing tool
Efficiency: Streamline your communication process by automating email campaigns, saving time and resources.
Personalization: Tailor your messages to specific segments, enhancing engagement and relevance.
Analytics: Gain insights into campaign performance with detailed metrics, helping you refine your strategy.
Scalability: Easily manage and grow your email list as your business expands.
Integration: Seamlessly connect with other tools and platforms to create a cohesive marketing ecosystem.
A quick look
Here are the top 5 email marketing tools for B2B:
Flodesk
SendGrid
Kit (Convertkit)
EmailOctopus
Sendlane
Email marketing tools for B2B
1. Flodesk
Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by 100,000+ businesses around the world, Flodesk provides powerful features in a simple, easy-to-use platform. Best of all, our simple and affordable pricing means you’ll only pay for what you need.
Transparent, affordable pricing. Our plans are built to make powerful email marketing accessible for all—especially small businesses. Plus, you can try out Flodesk for free.
Beautiful Emails: Flodesk is the top choice for creating visually appealing emails that reflect a brand's unique style and identity.
Custom Fonts: Flodesk is the only platform that allows custom font uploads, enabling emails to match brand fonts perfectly.
Simple and Intuitive: Flodesk provides powerful features in a simple, easy-to-use interface without the complexity of outdated platforms.
Cons of using Flodesk
No SMS Notifications: Flodesk focuses solely on email marketing and does not offer SMS notifications, which might be a limitation for businesses looking to integrate text messaging into their marketing strategy.
Not for All Enterprises: Flodesk does not provide API or web hooks for enterprises that need to trigger automations from external business logic, making it less suitable for complex enterprise needs.
Pricing
Flodesk is the only email marketing platform offering flat-rate pricing, charging $38 per month regardless of the number of emails sent.
Unlimited Emails and Workflow Automations: The platform provides unlimited emails and workflow automations with no hidden costs or additional fees.
Flat Rate, Big Savings: Flodesk’s price remains fixed at $38 per month, no matter the size of the list.
Reviews
Flodesk reviews highlight the platform's simplicity, user empowerment, and aesthetic appeal, with 77% of users giving it 5 stars and praising its ease of use and beautiful design.
Flodesk is incredibly intuitive and makes designing beautiful emails a breeze. The templates are stunning and easy to customize. - LucyParis P. (Rating: 5/5)
The simplicity and elegance of Flodesk's interface are unmatched. It has transformed the way I approach email marketing. - Sarah M. (Rating: 5/5)
2. SendGrid
SendGrid is a cloud-based platform that provides email delivery and marketing services. It offers an Email API for programmatically sending emails and tools for creating and managing email marketing campaigns.
Pros of using SendGrid
High Deliverability: 99% deliverability rate ensures emails reach inboxes.
Scalability: Infrastructure capable of sending 148+ billion emails monthly.
Developer Friendly: RESTful APIs, SMTP, and libraries for multiple languages.
Cons of using SendGrid
Complexity for Non-Developers: SendGrid's extensive developer tools and APIs can be overwhelming for users without technical expertise, making it less accessible for those who prefer a more straightforward, user-friendly interface.
Limited Design Customization: While SendGrid offers robust email delivery capabilities, its design tools are not as intuitive or visually appealing as some other platforms, which may limit creativity and brand expression for marketers focused on aesthetics.
Pricing
SendGrid offers a range of pricing plans based on email volume. Here are the pricing details:
Free Trial: $0 per month for 60 days, 100 emails per day
Essentials: Starting at $19.95 per month
Pro: Starting at $89.95 per month
Premier: Custom pricing
Pricing for specific subscriber counts:
2,000 Subscribers: $19.95 per month (50,000 - 100,000 emails per month)
10,000 Subscribers: $19.95 per month (50,000 - 100,000 emails per month)
Reviews
SendGrid reviews indicate that users appreciate its reliability, scalability, and ease of integration, especially for developers, but some find its extensive developer tools overwhelming and its design customization limited.
Great way to send email from other platforms. The integration process is seamless and efficient. - Franco P. (Rating: 5/5)
The service is reliable but lacks some advanced features. Customer support could be more responsive. - Sarah L. (Rating: 3/5)
3. Kit (Convertkit)
Kit (Convertkit) is a platform for creators to manage email marketing, build subscriber lists, automate communication, and sell digital products. It offers tools for creating landing pages, sending email campaigns, and automating workflows, with features like unlimited email sends, A/B testing, and subscriber segmentation.
Pros of using Kit (Convertkit)
Creator-focused: Built specifically for creators like authors, bloggers, and YouTubers.
Free plan for up to 10,000 subscribers: Generous free tier with no credit card required for trial.
Multiple monetization options: Sell digital products, run paid newsletters, and offer subscriptions.
Cons of using Kit (Convertkit)
Limited Design Customization: Kit (Convertkit) offers robust email delivery capabilities, but its design tools are not as intuitive or visually appealing as some other platforms. This limitation may restrict creativity and brand expression for marketers focused on aesthetics.
Complexity for Non-Developers: Kit's extensive developer tools and APIs can be overwhelming for users without technical expertise. This complexity makes it less accessible for those who prefer a more straightforward, user-friendly interface.
Pricing
Kit (Convertkit) offers flexible pricing plans to accommodate various business needs. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $33 per month
10,000 Subscribers: $100 per month for the Creator Plan
Pricing packages:
Newsletter Plan: $0 per month
Creator Plan: $33 per month (billed yearly)
Creator Pro Plan: $66 per month (billed yearly)
Reviews
Kit (Convertkit) reviews reveal that users appreciate its intuitive design and effectiveness for creators, but some find its design tools less appealing and complex for non-developers.
ConvertKit is an excellent tool for creators, offering seamless integration and powerful automation features. - Alex M. (Rating: 4.5/5)
ConvertKit's interface is clunky and the customer support is lacking. - Jamie L. (Rating: 2.5/5)
4. EmailOctopus
EmailOctopus is an online platform that allows users to create, send, and manage email marketing campaigns. It offers tools for building email lists, designing emails, segmenting audiences, automating email sequences, and analyzing campaign performance.
Pros of using EmailOctopus
Simple and easy to use: EmailOctopus offers a straightforward interface that is quick to master.
Affordable pricing: The platform emphasizes cost-effectiveness, making it accessible for various budgets.
Automation features: EmailOctopus provides tools for onboarding and engaging new subscribers through automated email sequences.
Cons of using EmailOctopus
Lack of Advanced Features: EmailOctopus does not offer some of the advanced features found in other email marketing platforms, such as in-depth analytics or sophisticated automation capabilities. This can limit the ability to perform more complex marketing strategies.
Limited Design Customization: While EmailOctopus provides basic templates and a drag-and-drop editor, it lacks the extensive design customization options that some users may need to create highly personalized and visually appealing emails.
Pricing
EmailOctopus offers straightforward pricing plans. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $18 per month
10,000 Subscribers: $40 per month
Reviews
EmailOctopus reviews show a positive sentiment with users appreciating its simplicity and affordability, though some desire more advanced features and design customization options.
Octopus is Wonderful. Fast, efficient, and affordable to reach customers. - Ganesh P. (Rating: 4.1/5)
A tool made by a team of unsympathetic and unprofessional people. Not recommended for serious businesses. - Arihant U. (Rating: 2/5)
5. Sendlane
Sendlane offers email and SMS marketing services for eCommerce businesses, centralizing customer data and automating multi-channel marketing. Users can manage campaigns, create forms, and analyze data from a single dashboard, with support available through live specialists and AI chat.
Pros of uising Sendlane
Unified Platform: One login, one bill, one data hub, and one support team for email, SMS, reviews, and forms.
Strategic Support: Combines AI-powered assistance with real human experts, offering fast responses and 24/7/365 availability.
Proven Results: Customer stories show significant increases in revenue, ROI, and engagement metrics.
Cons of using Sendlane
Complexity for Non-Developers: Sendlane's extensive features and integrations can be overwhelming for users without technical expertise. This complexity may make it less accessible for those who prefer a more straightforward, user-friendly interface.
Pricing Transparency: The platform's pricing structure is not clearly detailed on the homepage, which can make it difficult for potential users to understand the costs involved without requesting a demo or further information.
Pricing
Sendlane offers pricing based on the number of emails sent rather than the number of contacts stored. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $625 per month
10,000 Subscribers: $625 per month
Additional pricing packages include:
SMS credits starting at $0.009 per credit
SMS add-on packages: 250 credits for $6.25, 500 for $11, 1,000 for $21, 2,500 for $50, 5,000 for $90, 10,000 for $175
Monthly SMS activation: $10
Reviews
Sendlane reviews show a very positive sentiment with a 4.7 out of 5 rating from 68 reviews, highlighting its unified platform for email, SMS, reviews, and forms, transparent pricing, and 24/7 support. However, some users find the platform's extensive features overwhelming and its pricing structure unclear.
Sendlane has been a game-changer for our email marketing strategy. The automation features are top-notch and have saved us countless hours. - Christopher Y. (Rating: 5/5)
While Sendlane offers some useful features, the interface can be quite confusing and the customer support is not always responsive. - Alex P. (Rating: 2/5)
What to consider when selecting an email marketing tool?
When selecting an email marketing tool for your B2B business, consider these five crucial factors:
Deliverability: Ensure the platform has a high deliverability rate to maximize the chances of your emails reaching the inbox.
Automation: Look for robust automation features that can streamline your email campaigns and save time.
Integration: Check if the tool integrates seamlessly with your existing CRM, eCommerce, and other business systems.
Analytics: Opt for a platform that provides detailed analytics to help you track performance and refine your strategy.
Ease of Use: Choose a user-friendly interface that allows you to create and manage campaigns without needing extensive technical skills.
Which one should you go with?
Each of these email marketing tools offers unique strengths, making them all solid choices for your B2B needs. However, if you value simplicity, user empowerment, and aesthetic appeal, Flodesk stands out as a particularly compelling option.
Ready to elevate your email marketing game? Try Flodesk for free and experience the difference for yourself.
Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.
