Tips

Ecommerce Emails: 10 Great Examples (& Other Tips)

Table of contents
Jump to:

In this article, you'll find 10 email examples for Ecommerce that have been sent to customers by various companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective emails.

What should go into Ecommerce emails?

A good Ecommerce email is visually appealing and personalized, featuring clear calls to action and relevant product recommendations. It should engage the customer with compelling content and a seamless user experience.

  • Attention-Grabbing Subject Line: Use phrases like "Exclusive Offer Just for You!" or "Don't Miss Out on Our Latest Deals!" to entice the reader to open the email.
  • Personalized Greeting: Start with a friendly "Hi [Customer's Name]," to make the email feel more personal and engaging.
  • Clear Call to Action: Include buttons or links with phrases like "Shop Now" or "Get Your Discount" to guide the customer towards making a purchase.
  • Relevant Product Recommendations: Showcase items based on the customer's previous purchases or browsing history, using phrases like "We thought you'd love these" or "Recommended for you."
  • Visually Appealing Design: Use high-quality images and a clean layout to make the email aesthetically pleasing and easy to navigate.
  • Exclusive Offers and Discounts: Highlight special deals with phrases like "Exclusive 20% Off" or "Limited Time Offer" to create a sense of urgency.

Let's jump into it and explore 10 fantastic examples of Ecommerce emails that hit all the right notes!

10 Ecommerce Email Examples

1) Goody

Goody

Goody's email titled "A Scorpio’s most-wanted ✨" is a stellar example of Ecommerce communication. It effectively captures attention with a personalized and intriguing subject line, while the visually appealing design and clear call to action make it easy for recipients to engage and shop.

2) Krink

Krink

Krink's email for their collaboration with Modernica stands out due to its sleek, modern design and clear, compelling call to action. The email effectively showcases the unique product offering, making it easy for recipients to understand the value and take immediate action, which is essential for driving conversions in Ecommerce.

3) Google

Google

Google's email titled "Your Pixel 9 Pro special offer ends soon" is a prime example of effective Ecommerce communication. It creates a sense of urgency with its time-sensitive offer and provides clear, concise information about the benefits, making it easy for customers to understand and act quickly.

4) SCRT

SCRT

SCRT's email titled "The Substance T-Shirt Giveaway Collab with MUBI" stands out due to its engaging and visually appealing design, which captures the recipient's attention immediately. The email effectively combines a compelling call to action with a unique promotional offer, making it highly effective for driving customer engagement and conversions in Ecommerce.

5) Graza

Graza

Graza's email titled "SAY HI TO *GRAZOLA* 🥣" effectively captures attention with its playful subject line and emoji, making it stand out in the recipient's inbox. The company did a great job with this email by combining an engaging design with a clear and compelling call to action, ensuring that the message is both visually appealing and easy to act upon.

6) AllTrails

AllTrails

AllTrails is a company that provides information and resources for outdoor activities, such as hiking and trail exploration. The email titled "Don’t miss out on the Gear-To-Go Bundle" is a good Ecommerce email because it promotes a specific product bundle, driving sales and engaging customers with a sense of urgency created by the subject line.

7) Adùn

Adùn

Adùn's email titled "Feelin' hearty 🫶" effectively captures attention with its warm and inviting subject line, making recipients feel valued and connected. The email's visually appealing design and clear call to action ensure that the message is both engaging and easy to act upon, driving customer engagement and conversions in Ecommerce.

8) Klaviyo

Klaviyo

Klaviyo is a marketing automation platform that helps businesses grow by leveraging data to create personalized email and SMS marketing campaigns. The email titled "Klaviyo AI: Castore's recipe for ecommerce growth" is a good example of Ecommerce email because it showcases the practical application of AI in driving growth, providing actionable insights and strategies that other businesses can replicate.

9) Fiorucci

Fiorucci

Fiorucci's email titled "Still deciding?" stands out with its clean and modern design, featuring a bold and engaging subject line that prompts recipients to take action. The use of high-quality images and a clear, readable font enhances the visual appeal, making it easy for recipients to navigate and engage with the content.

10) Cirkul

Cirkul

Cirkul is a company that offers a points-based rewards system, allowing customers to redeem points for new items. The email titled "New Items Available With Points!" is a great Ecommerce email because it effectively highlights the new rewards, uses a visually appealing design, and includes clear calls to action, making it easy for recipients to engage and take advantage of the offers.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning Ecommerce emails that captivate your audience and drive sales. Its intuitive drag-and-drop interface empowers you to design visually appealing emails with ease, ensuring your messages are not only beautiful but also highly effective.

What is Flodesk?

Flodesk is by far the easiest-to-use email marketing platform, helping you grow, nurture, and monetize your email lists with beautiful designs. Easily create, send, and automate emails that increase your reach and sales, no coding or design knowledge required. Over 100,000 businesses worldwide trust Flodesk for its powerful features and ease of use. With flat-rate pricing, your costs stay predictable, no matter how large your subscriber base becomes.

image-code-yes

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE
No items found.
Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE