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10 Ecommerce Email Examples and Tips

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In this article, you'll find 10 email examples for ecommerce that have been sent to customers from various companies. Seeing these examples can help you understand what works and inspire your own email designs.

What should go into ecommerce emails?

A good ecommerce email is visually appealing, with a clear call-to-action and personalized content that speaks directly to the customer's needs. It should also include engaging visuals, concise copy, and a compelling subject line to capture attention immediately.

  • Eye-Catching Subject Line: Use phrases like "Exclusive Offer Just for You!" or "Don't Miss Out on Our Latest Collection!" to grab attention right away.
  • Personalized Greeting: Start with "Hi [Customer's Name]," to make the email feel more personal and relevant.
  • Engaging Visuals: Include high-quality images of your products with captions like "New Arrivals" or "Best Sellers" to entice the reader.
  • Clear Call-to-Action: Use buttons with phrases like "Shop Now" or "Get Your Discount" to guide the customer towards making a purchase.
  • Exclusive Offers: Highlight special deals or discounts with phrases like "Limited Time Offer" or "Exclusive Discount Inside" to create urgency.
  • Easy Navigation: Ensure the email is easy to read and navigate, with clear sections and links to different parts of your website.

Let's jump into it!

1. Goody

Goody's email titled "A Scorpio’s most-wanted ✨" is a stellar example of ecommerce communication. Its visually appealing design, personalized content, and clear call-to-action make it highly effective in engaging recipients and driving sales.

2. Krink

Krink's email, showcasing its collaboration with Modernica, stands out for its sleek design and compelling visuals. The email effectively captures attention with its modern aesthetic and clear call-to-action, making it a strong example of effective ecommerce communication.

3. Google

Google's email titled "Your Pixel 9 Pro special offer ends soon" is a prime example of effective ecommerce communication. Its clear subject line and sense of urgency create a compelling call-to-action, encouraging customers to take advantage of the limited-time offer.

4. SCRT

SCRT's email, "The Substance T-Shirt Giveaway Collab with MUBI," stands out for its engaging visuals and clear call-to-action. The email effectively captures attention with its sleek design and compelling offer, making it a strong example of effective ecommerce communication.

5. Graza

Graza's email titled "SAY HI TO *GRAZOLA* 🥣" effectively captures attention with its playful subject line and engaging visuals. The company excels in creating a visually appealing and well-branded email that encourages user interaction and drives engagement.

6. AllTrails

AllTrails' email titled "Don’t miss out on the Gear-To-Go Bundle" is a prime example of ecommerce communication. Its engaging visuals and clear call-to-action make it highly appealing, encouraging recipients to take advantage of the special offer.

7. Adùn

Adùn's email titled "Feelin' Hearty" is a visually captivating example of ecommerce communication. Its vibrant design and clear call-to-action effectively engage recipients, making it a compelling tool for driving sales and customer interaction.

8. Klaviyo

Klaviyo is a platform that specializes in email marketing and automation, helping businesses grow their ecommerce through targeted and personalized email campaigns. The email titled "Klaviyo AI: Castore's recipe for ecommerce growth" is a good example of ecommerce email because it features a compelling case study that provides valuable insights and strategies, showcasing how businesses can leverage AI for targeted marketing.

9. Fiorucci

Fiorucci's email titled "Still deciding?" stands out with its clean design and engaging font choices, making it visually appealing and easy to read. The email's clear call-to-action and well-organized layout effectively guide the recipient towards making a purchase decision, showcasing the brand's attention to detail and user experience.

10. Cirkul

Cirkul's email titled "New Items Available with Points" effectively captures attention with its clear and engaging subject line. The email's visually appealing design, combined with a straightforward call-to-action, makes it a great example of ecommerce communication by encouraging recipients to explore new products and utilize their points, driving both engagement and sales.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning ecommerce emails that captivate your audience and drive sales. Its intuitive design tools and beautiful templates empower you to craft visually appealing, personalized emails that your customers will love to receive. Elevate your email marketing game with Flodesk's simplicity and aesthetic excellence.

What is Flodesk

Flodesk is by far the easiest-to-use email marketing platform, helping you grow, nurture, and monetize your email lists with beautiful designs. Easily create, send, and automate emails that increase your reach and sales, no coding or design knowledge required. Over 100,000 businesses worldwide trust Flodesk for its powerful features and ease of use. With flat-rate pricing, your costs stay predictable, no matter how large your subscriber base becomes.

Email examples sourced from reallygoodemails.com

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE