Discount Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for discounts that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and inspire you to create your own effective discount emails.

What should go into discount emails?

A good discount email is concise and visually appealing, with a clear call-to-action and a compelling offer that grabs the reader's attention. It should also create a sense of urgency and exclusivity to encourage immediate action.

• Subject Line: Craft a catchy and direct subject line that highlights the discount, such as "Save 20% Today Only!" or "Exclusive Offer Just for You!"
• Personalization: Use the recipient's name and tailor the content to their preferences or past purchases, e.g., "Hi [Name], enjoy 15% off on your favorite items!"
• Clear Offer: Clearly state the discount and any conditions, like "Get 30% off all summer styles. No minimum purchase required!"
• Visual Appeal: Use high-quality images and a clean layout to make the email visually engaging. Highlight the discounted products with attractive visuals.
• Call-to-Action: Include a prominent and compelling call-to-action button, such as "Shop Now" or "Claim Your Discount," to drive immediate clicks.
• Urgency and Exclusivity: Create a sense of urgency with phrases like "Limited Time Offer" or "Only 24 Hours Left!" to prompt quick action.

Let's jump into it and check out 10 email examples of good discount emails!

10 discount email examples

1) Heretic Parfum

Heretic Parfum's discount email is a prime example of effective marketing, featuring a clean and visually appealing design that highlights the offer clearly. The email's simplicity and direct call-to-action empower users to take advantage of the discount immediately, making it an excellent template for driving customer engagement and sales.

2) De La Calle

De La Calle's discount email for Día de los Muertos stands out with its vibrant and festive design, capturing the essence of the celebration while clearly presenting the discount offer. The email's simplicity and direct call-to-action empower users to quickly take advantage of the deal, making it an effective tool for driving customer engagement and sales.

3) Shakti

Shakti's "No tricks, just treats" email is a great example of effective discount communication, featuring a clean and visually appealing design that captures attention immediately. The straightforward subject line and simple layout make it easy for customers to understand the offer and take action, ensuring a seamless and engaging user experience.

4) Outer

Outer’s discount email stands out with its clear and urgent subject line, "30% Off Fire Pit Tables Ends Soon," which effectively creates a sense of urgency. The email's clean design and straightforward message empower users to quickly understand the offer and take immediate action, making it a highly effective tool for driving sales.

5) REN Skincare

REN Skincare's discount email, titled "20% OFF Radiance," effectively captures attention with its clear and direct subject line. The email's clean design and straightforward message make it easy for users to understand the offer and take immediate action, demonstrating a strong approach to driving customer engagement and sales.

6) Days Brewing Co

Days Brewing Co's discount email, titled "Beer at Lunch? No Problem," features a clean and visually appealing design that highlights the offer clearly. The email's simplicity and direct call-to-action empower users to take advantage of the discount immediately, making it an excellent template for driving customer engagement and sales.

7) AWAY

AWAY's discount email, titled "Our best-selling suitcases are on sale," effectively captures attention with its clear and direct subject line. The email's clean design and straightforward message make it easy for users to understand the offer and take immediate action, demonstrating a strong approach to driving customer engagement and sales.

8) StrangeLove

StrangeLove's discount email, titled "You must be very, very thirsty," features a clean and visually appealing design that captures attention immediately. The email's simplicity and direct call-to-action empower users to quickly understand the offer and take action, making it an excellent template for driving customer engagement and sales.

9) Aura Bora

Aura Bora's email, titled "welcome to Aura Bora land," stands out with its clean and visually appealing design that immediately captures attention. The straightforward subject line and simple layout make it easy for users to understand the offer and take action, ensuring a seamless and engaging user experience.

10) Peloton

Peloton is a fitness company known for its interactive exercise equipment and subscription-based platform for live and on-demand fitness classes. The "Claim your benefit via YMCA of Metro Chicago" email is effective due to its clear messaging, strong call to action, and visually appealing design, making it easy for recipients to understand and act on the offer immediately.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly design stunning discount emails that captivate your audience. Our intuitive platform empowers you to create visually appealing, personalized emails with ease, ensuring your offers stand out and drive immediate action.

Wrapping up

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way.

With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity. Our platform empowers you to design stunning discount emails that captivate your audience, ensuring your offers stand out and drive immediate action.

Ready to elevate your email marketing? Sign up for Flodesk today and start creating beautiful, high-converting emails with ease.