10 Best Deactivation Email Examples and Tips

In this article, you'll find 10 email examples for deactivation that have been sent to customers from various companies. Seeing these examples can help you create effective deactivation emails by understanding what works and what doesn't.

What should go into deactivation emails?

A good deactivation email is clear and empathetic, ensuring the customer feels valued even as they leave. It should provide a seamless way to opt-out while offering a chance to reconsider with compelling reasons to stay.

• Personalized Greeting: Start with a friendly and personalized greeting, such as "Hi [Customer's Name], we're sad to see you go!"
• Clear Reason for Contact: Clearly state the purpose of the email, for example, "You requested to deactivate your account."
• Empathy and Appreciation: Show empathy and appreciation, like "We understand your decision and appreciate your time with us."
• Reconsideration Offer: Provide a compelling reason to stay, such as "Before you go, check out our new features that might change your mind!"
• Easy Opt-Out Process: Ensure the opt-out process is straightforward, with phrases like "Click here to confirm your deactivation."
• Feedback Request: Ask for feedback to improve, for instance, "We'd love to hear why you're leaving so we can improve."

Let's jump into it!

1. Grammarly

Grammarly is a digital writing assistant that helps users improve their writing by providing suggestions for grammar, spelling, punctuation, and style. The deactivation email from Grammarly is effective because it provides clear and timely information about the subscription renewal, helping users make informed decisions about their subscription status.

2. Going

Going's deactivation email is effective because it clearly informs the user that their renewal has been canceled, providing peace of mind and clarity. Additionally, it maintains a professional tone while ensuring the user feels acknowledged and valued, even as they leave.

3. Amazon

Amazon is a global e-commerce giant known for its vast selection of products, fast shipping, and services like Amazon Prime, which offers benefits such as free shipping and streaming of movies and TV shows. The email is effective for notifying customers about the deactivation of their Prime membership because it is clear, concise, and directly addresses the recipient by name, providing essential information about the upcoming renewal and prompting the customer to take action if they wish to continue or cancel their membership.

4. Drizly

Drizly, an alcohol delivery service, provides a deactivation email that stands out due to its clear communication and friendly tone. The email effectively informs the user about the deactivation process while maintaining a sense of appreciation for their past engagement, making the experience smooth and respectful.

5. Lifesum

Lifesum is a health and wellness app that helps users improve their lifestyle through better eating habits, exercise, and overall well-being. The company did a good job with this email by using an engaging subject line, "Welcome to Lifesum 🌱," and incorporating visually appealing elements that effectively communicate its message, making the user feel welcomed and motivated to start their journey towards a healthier lifestyle.

6. Miro

Miro is a collaborative online whiteboard platform that helps teams work together seamlessly, regardless of their location. The deactivation email from Miro is commendable because it maintains a clear and supportive tone, ensuring users feel appreciated and informed about their decision to leave.

7. Withings

Withings is a company that specializes in health and wellness products, offering devices like smart scales and fitness trackers to help users monitor their health. The deactivation email titled "Let the countdown begin" is effective because it creates a sense of urgency and anticipation, encouraging users to reconsider their decision by highlighting what they might miss out on.

8. Intercom

Intercom is a customer messaging platform that helps businesses communicate with their customers through personalized, real-time messages. The deactivation email from Intercom is a good example because it maintains a friendly and supportive tone, ensuring the user feels appreciated and informed about their decision to leave.

9. Semrush

Semrush is a powerful SEO tool that helps users optimize their websites for better search engine rankings. The deactivation email stands out with its clean design, featuring a bold, attention-grabbing title and a well-structured layout that guides the reader through the necessary steps effortlessly.

10. Harvest

Harvest is a time tracking and invoicing software designed to help businesses manage their projects efficiently. The deactivation email from Harvest is great because it clearly outlines the benefits users will miss out on, encouraging them to reconsider their decision while maintaining a supportive and appreciative tone.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly craft stunning deactivation emails that not only look beautiful but also resonate with your audience. Its intuitive design tools empower you to create personalized, empathetic messages that make your customers feel valued, all while ensuring a seamless and straightforward opt-out process.

What is Flodesk

Flodesk is the most intuitive email marketing platform for small businesses, designed to help you grow, nurture, and monetize your email list beautifully. Easily create, send, and automate emails that increase your reach and drive sales—no coding or design experience needed. Trusted by over 100,000 businesses globally, Flodesk offers powerful features without the hassle of complicated tools. Plus, with flat-rate pricing, your costs stay the same no matter how big your list grows.

Email examples sourced from reallygoodemails.com