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Deactivation Emails: 10 Great Examples (& Other Tips)

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In this article, you'll find 10 email examples for deactivation that have been sent to customers from various companies. Seeing these examples can help you craft your own deactivation emails with clarity and effectiveness.

What should go into Deactivation emails?

A good Deactivation email is clear and concise, providing the necessary information while ensuring the customer feels valued and understood. It should include a brief explanation, a thank you note, and an easy way for the customer to reactivate their account if they choose to return.

  • Subject Line: Keep it straightforward and to the point, such as "We're Sorry to See You Go" or "Your Account Has Been Deactivated".
  • Personal Greeting: Address the customer by their first name to make the email feel more personal and engaging. For example, "Hi [Customer Name],".
  • Reason for Deactivation: Briefly explain why the account is being deactivated. Use phrases like "As requested, we have deactivated your account" or "Due to inactivity, your account has been deactivated".
  • Thank You Note: Express gratitude for their time with your service. For instance, "Thank you for being a valued member of our community" or "We appreciate your time with us".
  • Reactivation Information: Provide clear instructions on how they can reactivate their account if they wish to return. Use phrases like "If you change your mind, simply click here to reactivate your account" or "You can reactivate your account anytime by logging in".
  • Contact Information: Offer a way for them to reach out if they have any questions or need assistance. For example, "If you have any questions, feel free to contact our support team at [email/phone number]".

Let's jump into it and explore 10 email examples of good Deactivation emails!

10 Deactivation Email Examples

1) Grammarly

Grammarly

Grammarly is a digital writing assistant that helps users improve their writing by checking for grammar, spelling, punctuation, and style errors. The email from Grammarly is a good deactivation email because it serves as a timely reminder to the user about their upcoming subscription renewal, helping retain customers by providing important information about their subscription status and prompting them to take action before the renewal date.

2) Going

Going

Going's deactivation email effectively informs the recipient about the cancellation of their subscription renewal. It is a good deactivation email because it clearly communicates the necessary information, ensuring the customer is aware of the change in their subscription status without any confusion.

3) Amazon

Amazon

Amazon is a global e-commerce and cloud computing company known for its vast selection of products, fast delivery services, and Prime membership benefits. The email is effective for notifying customers about the deactivation of their Prime membership because it is clear, direct, and personalized, addressing the customer by name and providing essential information about the renewal, which helps in maintaining transparency and trust.

4) Drizly

Drizly

Drizly is an online alcohol delivery service that connects customers with local liquor stores to provide a wide selection of beer, wine, and spirits. The deactivation email from Drizly stands out because it is clear and concise, effectively communicating the necessary information while maintaining a friendly and approachable tone, ensuring the customer feels valued and informed about their account status.

5) Lifesum

Lifesum

Lifesum is a health and wellness app that helps users improve their lifestyle through better eating habits, exercise, and overall well-being. The company did a good job with this email by setting a positive tone with a welcoming subject line and clear branding, which creates a strong first impression and encourages user engagement.

6) Miro

Miro

Miro is a collaborative online whiteboard platform designed to help teams work together more effectively. The deactivation email from Miro is good because it clearly communicates the necessary information, ensuring the customer is aware of the change in their account status without any confusion.

7) Withings

Withings

Withings is a company that specializes in health and wellness products, focusing on tracking and monitoring health-related metrics. The deactivation email is effective because it creates a sense of urgency and anticipation with the subject line "Let the countdown begin," encouraging users to re-engage with the service.

8) Intercom

Intercom

Intercom is a customer messaging platform that helps businesses communicate with their customers through various channels such as chat, email, and social media. The deactivation email from Intercom is a good example because it maintains a friendly and approachable tone while clearly communicating the necessary information, ensuring the customer feels valued and informed about their account status.

9) Semrush

Semrush

Semrush is a company that provides tools for search engine optimization (SEO). The email titled "How SEO-friendly is your site?" stands out due to its clean and straightforward layout, which makes it easy to navigate. The use of a clear and direct subject line effectively addresses a common concern for website owners, while the well-organized content and prominent call-to-action buttons enhance user engagement.

10) Harvest

Harvest

Harvest is a time tracking and invoicing software designed to help businesses manage their projects and finances more efficiently. The deactivation email from Harvest is great because it clearly communicates the necessary information while maintaining a friendly and professional tone, ensuring the customer feels valued and informed about their account status.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly craft stunning deactivation emails that are both visually appealing and highly effective. Its intuitive drag-and-drop interface empowers you to create personalized, on-brand messages that leave a lasting impression, ensuring your customers feel valued and informed.

What is Flodesk?

Flodesk is the most intuitive email marketing platform for small businesses, designed to help you grow, nurture, and monetize your email list beautifully. Easily create, send, and automate emails that increase your reach and drive sales—no coding or design experience needed. Trusted by over 100,000 businesses globally, Flodesk offers powerful features without the hassle of complicated tools. Plus, with flat-rate pricing, your costs stay the same no matter how big your list grows.

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Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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