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10 Best Curated Email Examples and Tips

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In this article, we'll show you 10 email examples that have been sent to customers in the past from different companies. Seeing these curated emails can help you understand what works and inspire your own designs.

What should go into curated emails?

A good curated email is visually appealing and thoughtfully organized, featuring a mix of engaging content that is relevant to the recipient. It stands out by offering a personalized experience, often through a blend of articles, product recommendations, and exclusive offers.

  • Eye-Catching Subject Line: Use phrases like "Top Picks for You" or "Must-Read Articles" to grab attention immediately.
  • Personalized Greeting: Start with a friendly "Hi [Name]!" to make the email feel more personal and engaging.
  • Curated Content Sections: Organize content into clear sections such as "Trending Now," "Editor's Choice," or "Exclusive Offers" to make it easy to navigate.
  • Visual Appeal: Incorporate high-quality images and clean design elements to make the email aesthetically pleasing. Use phrases like "Check out these stunning visuals" to draw attention.
  • Clear Call-to-Action: Include buttons or links with action-oriented text like "Read More," "Shop Now," or "Discover More" to guide the recipient on what to do next.
  • Footer with Contact Information: End with a friendly sign-off and provide easy access to contact details or social media links, using phrases like "Stay Connected" or "Reach Out to Us."

Let's jump into it!

1. Cool Stuff

Cool Stuff's email titled "⚡️ Search just got 10x better" is a prime example of a well-curated email. Its engaging subject line immediately captures attention, and the content is likely organized and visually appealing, making it effective in communicating its message.

2. Methodical Coffee

Methodical Coffee's email, "Our Team's Top Picks," stands out due to its visually appealing design and well-organized content. The email effectively engages recipients by showcasing a curated selection of products, making it easy for readers to find and explore new favorites.

3. Old Pal

Old Pal's email, "Cannabis x Romance," is a stellar example of a curated email that effectively engages its audience. The email's visually appealing design and well-organized content make it easy for recipients to explore and enjoy the curated selection, ensuring a personalized and engaging experience.

4. Stocksy United

Stocksy United's email, "Love, Pride, and Family," stands out due to its vibrant and inclusive design, which effectively captures the essence of its curated collections. The email's well-organized content and visually appealing layout make it easy for recipients to engage with and explore the featured collections, ensuring a personalized and memorable experience.

5. Daily Passport

Daily Passport's email, "Under the Radar Ideas for Summer Vacation," captivates readers with its vibrant visuals and well-organized layout, making it easy to explore unique travel suggestions. The company excels in creating an engaging experience by combining eye-catching images with concise, informative text, ensuring recipients are both inspired and informed.

6. CREME

CREME's email, "New Recipes on CREME This Week," captivates readers with its vibrant visuals and well-organized layout, making it easy to explore fresh culinary ideas. The email excels in creating an engaging experience by combining eye-catching images with concise, informative text, ensuring recipients are both inspired and informed.

7. Batch

Batch's email, "Not Just for Bachelorette Parties," effectively captures attention with its playful and engaging subject line, making it stand out in the inbox. The email's well-organized content and vibrant visuals create an enjoyable and seamless experience for recipients, ensuring they are both entertained and informed.

8. Conceptseeker

Conceptseeker's email, "New Issue 120," captivates readers with its sleek design and well-organized content, making it easy to navigate and visually appealing. The email excels in creating an engaging experience by combining high-quality images with concise, informative text, ensuring recipients are both inspired and informed.

9. Inspiration Travel

Inspiration Travel's email, "Your Bar Harbor Inspiration Guide is Here," captivates with its clean design and inviting font, making it visually appealing and easy to read. The well-organized layout, combined with a compelling title, ensures recipients are immediately drawn in and eager to explore the content.

10. Spotify

Spotify's email, "Personalized Playlist Recommendations Curated Just for Your Taste," stands out with its sleek design and personalized content, making it highly engaging for recipients. The email's well-organized layout and visually appealing elements ensure that users can easily discover new music tailored to their preferences, enhancing their overall experience.

Why you should use Flodesk to help create your emails

With Flodesk, creating stunning curated emails is a breeze. Its intuitive design tools empower you to craft visually appealing and personalized content effortlessly, ensuring your emails not only look professional but also deeply engage your audience.

What is Flodesk

Flodesk is the world’s easiest-to-use email marketing platform, empowering small businesses to grow and monetize their email lists with beautifully designed campaigns. Create, send, and automate emails that increase engagement and boost sales, with zero coding or design skills required. Trusted by more than 100,000 businesses worldwide, Flodesk is the top choice for creatives who want advanced features without the headache. And with flat-rate pricing, there are no extra costs as your email list grows.

Email examples sourced from reallygoodemails.com

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE