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10 Coupon Email Examples and Tips

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In this article, you'll find 10 email examples for coupons that have been sent to customers by various companies. Seeing these examples can help you understand effective strategies and design elements before creating your own coupon emails.

What should go into coupon emails?

A good coupon email is visually appealing and clearly communicates the value of the offer, making it easy for recipients to understand and act on the discount. It should include a compelling subject line, a clear call-to-action, and an eye-catching design that aligns with the brand's aesthetic.

  • Compelling Subject Line: Use phrases like "Exclusive Offer Just for You!" or "Save 20% Today!" to grab attention and entice the recipient to open the email.
  • Clear Call-to-Action: Include buttons or links with phrases like "Redeem Now" or "Get Your Discount" to make it easy for recipients to take advantage of the offer.
  • Eye-Catching Design: Use bold colors, high-quality images, and clean layouts to make the email visually appealing and aligned with your brand's aesthetic.
  • Personalization: Address the recipient by name and tailor the content to their preferences or past purchases to make the email feel more relevant and engaging.
  • Urgency and Scarcity: Use phrases like "Limited Time Offer" or "Only a Few Left" to create a sense of urgency and encourage immediate action.
  • Clear Value Proposition: Clearly state the benefits of the coupon, such as "Save $10 on Your Next Purchase" or "Get 50% Off Your Favorite Items," to make the value of the offer unmistakable.

Let's jump into it!

1. Specialized Bicycle Components

Specialized Bicycle Components is a company that focuses on providing high-quality bicycles and related components, known for their innovative designs and commitment to enhancing the cycling experience for their customers. The email from Specialized Bicycle Components is effective because it offers a compelling and valuable proposition: fixing your bike for free, which is likely to attract attention and engage recipients by providing a clear and immediate benefit.

2. Priceline

Priceline is a company that offers travel deals, including discounts on hotels, flights, and car rentals. The email is effective because it creates a sense of excitement and urgency with the "Mystery Coupon" concept, enticing recipients to open the email to find out how much they can save, potentially up to 99% off. This type of email can drive engagement and conversions by leveraging curiosity and the appeal of significant discounts.

3. True Grit Texture Supply

True Grit Texture Supply specializes in high-quality, handcrafted digital brushes and textures for designers and illustrators. Their email is effective for sending coupons to customers because it combines visually appealing design elements with a clear and enticing call-to-action, making it easy for recipients to understand and act on the offer.

4. Noom

Noom is a health and wellness company that focuses on behavior change to help users achieve their weight loss goals. The email stands out as a coupon email because it effectively combines a motivational message with a clear and enticing call-to-action, encouraging recipients to take the first step towards lasting change.

5. Hodina

Hodina is a company that offers stylish and functional watches designed for everyday wear. The email from Hodina is effective because it highlights their biggest sale of the year, using bold visuals and a clear call-to-action to drive immediate engagement and conversions.

6. The Pro's Closet

The Pro's Closet is a company that specializes in cycling-related products, offering a range of items for bike enthusiasts. The email titled "Save money, ride on" is a good coupon email because it presents a clear and enticing value proposition, encouraging recipients to take advantage of the discounts and promotions offered.

7. Cometeer

Cometeer is a coffee company that offers a unique and convenient way to enjoy high-quality coffee at home. The email is effective because it provides a clear and attractive discount ("Get Started With $16 Off"), which is likely to catch the recipient's attention and encourage them to make a purchase.

8. Printful

Printful is a company that provides on-demand printing and fulfillment services, allowing businesses to create and sell custom products online without managing inventory. The "Ready, set, summer! ☀️" email is a good example of a coupon email because it uses a seasonal theme to capture attention and includes visually appealing design elements that align with the summer vibe, making the offer more engaging and relevant to recipients.

9. Art of Play

Art of Play is a company that likely deals with products or services that bring joy and creativity, as inferred from the playful and engaging nature of the email content. The email titled "Smiles Davis, your code for 10% off expires tomorrow!" stands out with its personalized greeting, creating an immediate connection with the recipient. The design is clean and visually appealing, using a sans-serif font that enhances readability. The sense of urgency in the subject line, combined with a clear call-to-action, makes it an effective and engaging email.

10. Apple

Apple is a technology company renowned for its innovative products and seamless user experiences. The email titled "Get exclusive offers on the road with Apple Pay" is a great coupon email because it leverages the convenience and security of Apple Pay, enticing users with exclusive offers that can be easily redeemed while on the go, making the value proposition clear and immediate.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly design stunning coupon emails that captivate your audience and drive conversions. Its intuitive drag-and-drop interface empowers you to create visually appealing, personalized emails that align perfectly with your brand's aesthetic, ensuring your offers stand out in any inbox.

What is Flodesk

Flodesk is the most intuitive email marketing platform for small businesses, designed to help you grow, nurture, and monetize your email list beautifully. Easily create, send, and automate emails that increase your reach and drive sales—no coding or design experience needed. Trusted by over 100,000 businesses globally, Flodesk offers powerful features without the hassle of complicated tools. Plus, with flat-rate pricing, your costs stay the same no matter how big your list grows.

Email examples sourced from reallygoodemails.com

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE