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Discount Emails: 10 Great Examples (& Other Tips)

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In this article, we'll show you 10 email examples for discounts that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and inspire you to create your own effective discount emails.

What should go into Discount emails?

A good Discount email is clear and concise, highlighting the value of the discount and creating a sense of urgency. It should include a compelling subject line, a personalized greeting, and a strong call-to-action that encourages immediate engagement.

  • Compelling Subject Line: Grab attention with phrases like "Exclusive Offer Just for You!" or "Limited Time Discount Inside!"
  • Personalized Greeting: Address the recipient by name to create a personal connection, such as "Hi [Name], we've got a special offer for you!"
  • Clear Discount Details: Clearly state the discount, for example, "Get 20% off your next purchase!" or "Save $10 on orders over $50."
  • Engaging Visuals: Use eye-catching images or graphics that highlight the discounted products or services.
  • Strong Call-to-Action: Encourage immediate action with phrases like "Shop Now," "Claim Your Discount," or "Don't Miss Out!"
  • Sense of Urgency: Create urgency with time-sensitive language, such as "Offer ends soon!" or "Limited stock available!"

Let's jump into it and check out 10 email examples of good Discount emails!

10 Discount Email Examples

1) Heretic Parfum

Heretic Parfum

Heretic Parfum is a brand known for its unique and bold fragrances that challenge traditional perfume norms. The discount email is effective because it combines a clear and concise message with engaging visuals, creating a sense of urgency that encourages immediate action.

2) De La Calle

De La Calle

De La Calle is a brand that celebrates cultural heritage through its vibrant and festive products. The discount email is effective because it uses engaging visuals and a clear, concise message to create a sense of urgency, encouraging immediate action from the recipient.

3) Shakti

Shakti

Shakti's email template stands out with its clean design and straightforward message, making it an excellent choice for announcing discounts to customers. The simplicity of the layout ensures that the discount details are immediately clear, while the engaging visuals capture attention and drive action.

4) Outer

Outer

Outer’s discount email stands out with its clear and concise message, offering a straightforward 30% off on fire pit tables. The engaging visual of the product combined with a strong call-to-action creates a sense of urgency, encouraging immediate action from the recipient.

5) REN Skincare

REN Skincare

REN Skincare is a brand dedicated to clean, effective, and sustainable beauty solutions. Their discount email is effective due to its clear and concise message, visually appealing design, and strong call-to-action, which together create a sense of urgency and encourage immediate engagement.

6) Days Brewing Co

Days Brewing Co

Days Brewing Co is a brand that offers refreshing, non-alcoholic beers perfect for any occasion. The discount email stands out with its clean design and straightforward message, making it easy for recipients to understand the offer and take immediate action.

7) AWAY

AWAY

AWAY's discount email features a clean and straightforward design, showcasing their best-selling suitcases with a clear sale announcement. The email is effective because it combines a visually appealing layout with a concise message, making it easy for recipients to understand the offer and take immediate action.

8) StrangeLove

StrangeLove

StrangeLove's discount email features a visually engaging design with a clear and concise message, making it easy for recipients to understand the offer at a glance. The straightforward layout and strong call-to-action create a sense of urgency, encouraging immediate engagement from the recipient.

9) Aura Bora

Aura Bora

Aura Bora's discount email features a clean and engaging design that immediately captures attention. The straightforward layout, combined with visually appealing elements, makes it easy for recipients to understand the offer and take immediate action.

10) Peloton

Peloton

Peloton is a fitness company known for its interactive exercise equipment and subscription-based virtual workout classes. The Peloton discount email stands out due to its clear messaging and compelling call-to-action, making it easy for recipients to understand the offer and take advantage of the discount. Its design is visually appealing and uncluttered, ensuring the focus remains on the value proposition.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly design stunning discount emails that captivate your audience. Our intuitive platform empowers you to create visually appealing, personalized emails with ease, ensuring your message stands out and drives immediate action.

Wrapping Up

Flodesk

Flodesk makes it easy to design stunning discount emails that captivate your audience. With our intuitive platform, you can create visually appealing, personalized emails effortlessly, ensuring your message stands out and drives immediate action.

Our tools are designed for small businesses, helping you grow and monetize your email list without the need for coding or design skills. Trusted by over 100,000 businesses, Flodesk empowers both beginners and experts to send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk provides everything you need for brilliant email marketing—without the complexity.

In conclusion, using Flodesk can transform your email marketing strategy, making it easier than ever to create effective discount emails. Sign up for Flodesk today and start engaging your audience with beautiful, high-converting emails.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE