Charity Emails: 10 Great Examples (& Other Tips)

In this article, you'll find 10 email examples for charity that have been sent to customers by various companies. Seeing these examples can help you understand effective strategies and design elements before crafting your own charity emails.

What should go into Charity emails?

A good charity email is heartfelt and compelling, with a clear call to action that resonates emotionally with the reader. It should uniquely highlight the cause, show the impact of donations, and make it easy for recipients to contribute.

• Engaging Subject Line: Capture attention with phrases like "Make a Difference Today" or "Your Help is Needed Now."
• Personalized Greeting: Use the recipient's name to create a personal connection, such as "Dear John," or "Hi Sarah!"
• Compelling Story: Share a touching narrative about someone who has benefited from the charity's work, like "Meet Maria, whose life changed thanks to your support."
• Clear Call to Action: Encourage immediate action with phrases like "Donate Now" or "Join Us in Making a Change."
• Impact Highlight: Show the tangible results of donations, such as "Your $10 can provide clean water for a family for a month."
• Easy Donation Process: Simplify the donation steps with clear instructions and links, like "Click here to donate in just 2 minutes."

Let's jump into it and explore 10 email examples of good charity emails!

10 Charity Email Examples

1) SKIMS

SKIMS is a brand that specializes in shapewear and loungewear, known for its inclusive sizing and innovative designs. The charity email featuring Olivia Munn effectively captures attention with a celebrity endorsement, making it more likely to engage recipients and drive donations.

2) Methodical Coffee

Methodical Coffee's email promoting their new "All In Blend" is a stellar example of a charity email. By highlighting a product that directly supports breast cancer awareness, the email effectively combines a compelling cause with a tangible way for recipients to contribute, making it both impactful and engaging.

3) Charity Water

Charity Water is a non-profit organization dedicated to providing clean and safe drinking water to people in developing countries. The email titled "Good News: Bright futures are flowing" effectively communicates charity to customers by setting a positive tone and highlighting the impact of donations, which engages and inspires recipients to take further action.

4) Smiley Movement

Smiley Movement is an organization that celebrates and promotes charitable activities and organizations. The email stands out as a charity email because it focuses on celebrating and promoting various charitable organizations and their activities, which is evident from the subject line "Celebrating charities far and wide!"

5) Fundación Mar Adentro

Fundación Mar Adentro is an organization dedicated to environmental and nature-related activities, as indicated by the title of their email "Visiones de la naturaleza/Boletín abril 🌱." The company did a good job with this email by using an engaging subject line that includes an emoji to capture attention and by ensuring the content is well-designed and relevant to its audience.

6) Asphalt Green

Asphalt Green is an organization focused on training and fitness, as highlighted by their email promoting a training sale. The email stands out by creating a sense of urgency with the "2 DAYS LEFT" message and is likely well-designed and engaging, making it a strong example of a charity email.

7) Heaps Normal

Heaps Normal is a company that produces non-alcoholic beers, known for their innovative and engaging marketing campaigns. The email titled "Say g'day to the Cheeky IPA!" is effective as a charity email because it combines a friendly, approachable tone with a clear call to action, encouraging recipients to support a good cause while enjoying a new product.

8) MacPaw

MacPaw is a software company known for its innovative Mac applications, including CleanMyMac X, which helps users optimize and maintain their Mac systems. The charity email from MacPaw stands out by clearly showcasing the impact of their initiative, making it easy for recipients to understand how their contributions will make a difference.

9) Tracksmith

Tracksmith's email, "The Tracksmith Foundation Bulletin #1," stands out with its clean and minimalist design, featuring a well-organized layout that makes the content easy to digest. The use of a bold, sans-serif font for the title and headings ensures readability, while the strategic placement of images and text creates a visually appealing and engaging experience for the reader.

10) Athletic Brewing

Athletic Brewing is a company that specializes in non-alcoholic craft beers, promoting a healthy and active lifestyle. The email titled "Hit the trails with us 🥾🌲" is a great charity email because it effectively combines an engaging subject line with a call to action that encourages community involvement and outdoor activities, making it both compelling and relevant to its audience.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning charity emails that captivate and inspire your audience. Its intuitive drag-and-drop interface and beautiful templates empower you to design visually appealing emails that highlight your cause and drive donations with ease. Elevate your charity campaigns and make a lasting impact with Flodesk's powerful yet simple tools.

What is Flodesk?

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by 100,000+ businesses around the world, Flodesk provides powerful features in a simple, easy-to-use platform. Plus, enjoy flat-rate pricing—your price stays the same no matter how big your list gets.