Cart Abandonment Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for Cart Abandonment that have been sent to customers in the past from different companies. Seeing these examples will help you understand what works and why, making it easier for you to create your own effective Cart Abandonment emails.

What should go into Cart Abandonment emails?

A good Cart Abandonment email is concise and personalized, addressing the customer by name and reminding them of the items left in their cart. It should also include a clear call-to-action, encouraging the customer to complete their purchase with a sense of urgency.

• Personalized Greeting: Start with a friendly and personalized greeting, such as "Hi [Customer's Name], we noticed you left something behind!"
• Reminder of Abandoned Items: Clearly list the items left in the cart, using phrases like "You left these items in your cart" to jog the customer's memory.
• Compelling Call-to-Action: Include a strong call-to-action, such as "Complete your purchase now" or "Get it before it's gone!" to encourage immediate action.
• Incentives: Offer a discount or free shipping to entice the customer to finalize their purchase, using phrases like "Save 10% if you complete your order today!"
• Sense of Urgency: Create a sense of urgency with phrases like "Hurry, items in your cart are selling fast!" to prompt quick action.
• Easy Checkout Link: Provide a direct link to the checkout page, making it as easy as possible for the customer to complete their purchase.

Let's jump into it and check out 10 email examples of good Cart Abandonment emails!

10 Cart Abandonment Email Examples

1) Food52

Food52 is a popular online platform that offers a wide range of kitchen and home products, along with recipes and cooking tips. Their Cart Abandonment email is effective because it uses a personalized greeting and a clear reminder of the items left in the cart, combined with a compelling call-to-action and a sense of urgency, making it easy for users to complete their purchase quickly.

2) Rudy's Barbershop

Rudy's Barbershop's Cart Abandonment email stands out for its simplicity and directness. The email effectively reminds customers of the free shipping offer, encouraging them to complete their purchase without unnecessary distractions, making it a practical and user-friendly approach to recovering abandoned carts.

3) Moment

Moment's Cart Abandonment email is a prime example of effective communication, featuring a clean design and a direct subject line, "Leave something behind?" This email excels in simplicity and user empowerment by providing a clear call-to-action and visually appealing elements that guide the customer back to their abandoned cart effortlessly.

4) Jack Wills

Jack Wills' Cart Abandonment email is a standout example due to its engaging subject line, "Your basket is having abandonment issues," which immediately captures attention. The email's clean design and straightforward call-to-action empower users to quickly return to their cart and complete their purchase, making the process seamless and user-friendly.

5) Whisky Loot

Whisky Loot is a brand that specializes in whisky-related products, likely offering curated whisky selections or subscriptions. Their Cart Abandonment email, titled "Your cart is sobering up," effectively uses a witty subject line and a clean, user-friendly design to re-engage customers and encourage them to complete their purchase, making the process straightforward and appealing.

6) MOSCHINO

MOSCHINO's Cart Abandonment email, titled "You left something behind," stands out for its clean design and direct approach. The email's simplicity and clear call-to-action empower users to quickly return to their cart and complete their purchase, making the process seamless and user-friendly.

7) Dote

Dote's Cart Abandonment email, titled "Your shopping bag misses you," features a clean design and a direct message that effectively re-engages customers. Its simplicity and clear call-to-action empower users to quickly return to their cart and complete their purchase, making the process seamless and user-friendly.

8) Saatchi Art

Saatchi Art's Cart Abandonment email, titled "The artworks you looked at are being discovered," features a clean design and a direct message that re-engages customers by reminding them of the specific artworks they viewed. Its simplicity and clear call-to-action empower users to quickly return to their cart and complete their purchase, making the process seamless and user-friendly.

9) MCM

MCM's Cart Abandonment email, titled "Did you forget something?", features a clean design with a straightforward message that effectively re-engages customers. The email's simplicity and clear call-to-action empower users to quickly return to their cart and complete their purchase, making the process seamless and user-friendly.

10) Casper

Casper, a company specializing in mattresses and sleep-related products, excels in creating effective Cart Abandonment emails. Their email, titled "Did you forget something?", uses a clear and direct subject line, a clean and modern layout, and a friendly, conversational tone to gently remind customers of their abandoned cart and encourage them to complete their purchase. The email's simplicity and user-friendly design make it easy for customers to return to their cart and finalize their order.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create visually stunning Cart Abandonment emails that are both simple and effective. Our intuitive design tools and customizable templates empower you to craft personalized messages that re-engage customers and drive conversions with ease.

Wrapping Up

Flodesk makes it easy to create visually stunning Cart Abandonment emails that are both simple and effective. With our intuitive design tools and customizable templates, you can craft personalized messages that re-engage customers and drive conversions effortlessly.

Our platform is trusted by over 100,000 businesses, helping both beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

In conclusion, creating effective Cart Abandonment emails is crucial for recovering lost sales. Sign up for Flodesk today and start crafting emails that convert. Get started with Flodesk.