In this article, you'll find 10 email examples for cart abandonment that have been sent to customers from various companies. Seeing these examples can help you understand effective strategies and design elements before creating your own.
A good cart abandonment email is concise and visually appealing, featuring a clear call-to-action and personalized content that reminds the customer of the items they left behind. It should create a sense of urgency and offer incentives to encourage the customer to complete their purchase.
Let's jump into it!
Food52 is a company that offers culinary content and products, known for their high-quality kitchenware, recipes, and food-related articles. The cart abandonment email is effective because it uses a friendly and engaging subject line, "Oooh, good choice! We set it aside for you," creating a sense of personalization and urgency that entices customers to return to their cart and complete their purchase.
Rudy's Barbershop is a company that offers grooming services and products. The cart abandonment email is effective because it leverages the incentive of "free shipping" to encourage customers to complete their purchase, with the subject line "Don’t let free shipping go to waste" creating a sense of urgency and value that motivates recipients to return to their abandoned cart and finalize their transaction.
Moment is a company that has sent an email to re-engage customers who have left items in their shopping cart. The email is effective for cart abandonment because it directly addresses the customer with a subject line "Leave something behind?" which prompts the customer to reconsider their abandoned cart.
Jack Wills is a fashion retailer known for its stylish and high-quality clothing. The cart abandonment email stands out due to its engaging and emotional subject line, "Your basket is having abandonment issues… :(", which captures the recipient's attention and encourages them to return to their abandoned shopping cart.
Whisky Loot is a company that offers curated selections of whisky, likely through a subscription service. The email with the subject line "Your cart is sobering up" is effective because it uses a clever and engaging phrase that resonates with the recipient, encouraging them to revisit their abandoned cart and complete their purchase.
MOSCHINO is a fashion brand known for its bold and playful designs. The cart abandonment email with the subject line "You left something behind" is a direct reminder that prompts customers to revisit their shopping cart, creating a sense of urgency and encouraging them to complete their purchase.
Dote is an online shopping platform that sends personalized emails to its users. The email with the subject "Your shopping bag misses you!" is effective because it directly addresses the user's action of leaving items in their shopping cart, creating a sense of urgency and personal connection.
Saatchi Art is an online art gallery that connects artists with buyers, offering a wide range of original artworks and prints. The cart abandonment email titled "The artworks you looked at are being discovered" is compelling because it creates a sense of urgency and exclusivity, encouraging customers to return and complete their purchase before the items are gone.
MCM's cart abandonment email titled "Did you forget something?" stands out with its clean and modern design, featuring a minimalist layout that draws attention to the abandoned items. The use of a bold, sans-serif font and a clear call-to-action button ensures that the message is both visually appealing and easy to navigate, effectively encouraging customers to complete their purchase.
Casper is a company that specializes in mattresses and sleep products. The cart abandonment email with the subject line "Did you forget something?" is effective because it directly addresses the recipient's action, creating a sense of urgency and encouraging them to return to their cart and complete their purchase.
With Flodesk, crafting stunning cart abandonment emails is a breeze. Its intuitive design tools empower you to create visually captivating emails that not only remind customers of their abandoned items but also entice them to complete their purchase with personalized touches and clear calls-to-action. Elevate your email game effortlessly and watch your conversions soar!
Flodesk is by far the easiest-to-use email marketing platform, helping you grow, nurture, and monetize your email lists with beautiful designs. Easily create, send, and automate emails that increase your reach and sales, no coding or design knowledge required. Over 100,000 businesses worldwide trust Flodesk for its powerful features and ease of use. With flat-rate pricing, your costs stay predictable, no matter how large your subscriber base becomes.
Email examples sourced from reallygoodemails.com
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