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Cart Abandonment Emails: 10 Great Examples (& Other Tips)

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In this article, you'll find 10 email examples for Cart Abandonment that have been sent to customers from various companies. Seeing these examples can help you understand effective strategies and design elements before creating your own.

What should go into Cart Abandonment emails?

A good Cart Abandonment email is concise and personalized, featuring a compelling subject line and a clear call-to-action. It should also include product images and a sense of urgency to encourage the customer to complete their purchase.

  • Compelling Subject Line: Grab attention with phrases like "Don't Miss Out!" or "Your Cart is Waiting!"
  • Personalized Greeting: Address the customer by name to create a personal connection, e.g., "Hi [Customer Name], we noticed you left something behind."
  • Product Images: Include high-quality images of the abandoned items to remind the customer of what they left behind.
  • Clear Call-to-Action: Use strong, action-oriented language like "Complete Your Purchase" or "Get It Now" to guide the customer back to their cart.
  • Sense of Urgency: Create a feeling of urgency with phrases like "Limited Stock!" or "Offer Ends Soon!" to encourage quick action.
  • Incentives: Offer discounts or free shipping to entice the customer to finalize their purchase, e.g., "Use code SAVE10 for 10% off!"

Let's jump into it and explore 10 email examples of good Cart Abandonment emails!

10 Cart Abandonment Email Examples

1) Food52

Food52

Food52 is a company that offers culinary content and products, known for their recipes, kitchenware, and home goods. Their cart abandonment email is effective because it features a compelling subject line, "Oooh, good choice! We set it aside for you," which creates a sense of urgency and personalization, encouraging the recipient to return to their cart and complete the purchase.

2) Rudy's Barbershop

Rudy's Barbershop

Rudy's Barbershop sent an email with the subject line "Don’t let free shipping go to waste," which effectively entices customers to complete their purchase by highlighting the benefit of free shipping. This email is a good Cart Abandonment example because it uses a compelling subject line to remind customers of the items they left in their cart and encourages them to finalize their purchase by leveraging the incentive of free shipping.

3) Moment

Moment

Moment's cart abandonment email, titled "Leave something behind?", effectively captures the recipient's attention with a direct and engaging subject line. This email is a good example of addressing cart abandonment because it prompts the customer to reconsider their abandoned items, encouraging them to complete their purchase with a clear call to action.

4) Jack Wills

Jack Wills

Jack Wills' cart abandonment email stands out due to its engaging subject line, "Your basket is having abandonment issues… :(", which effectively captures the recipient's attention and prompts them to return to their shopping cart. The email's design and messaging are tailored to influence customer behavior by reminding them of their incomplete purchase, making it a compelling example of a cart abandonment strategy.

5) Whisky Loot

Whisky Loot

Whisky Loot is a company that specializes in whisky, offering products and services related to whisky tasting, purchasing, and possibly subscriptions. The email with the subject line "Your cart is sobering up" effectively captures the recipient's attention with a catchy and brand-relevant phrase, encouraging them to return to their cart and complete the purchase.

6) MOSCHINO

MOSCHINO

MOSCHINO is a fashion brand known for its bold and playful designs. The abandoned cart email titled "You left something behind" is a good example of a Cart Abandonment email because it directly addresses the customer with a reminder, prompting them to return and complete their purchase.

7) Dote

Dote

Dote's cart abandonment email with the subject line "Your shopping bag misses you!" effectively re-engages customers by directly addressing their behavior of leaving items in their cart. The personalized subject line creates a sense of urgency and emotional connection, encouraging the customer to return and complete their purchase.

8) Saatchi Art

Saatchi Art

Saatchi Art is an online art gallery that offers a wide selection of original artworks, including paintings, photography, sculpture, and drawings by artists from around the world. The email titled "The Artworks You Looked at Are Being Discovered" is a good example of a Cart Abandonment email because its engaging subject line creates a sense of urgency and exclusivity, while the personalized content references specific artworks the user has shown interest in, making it highly relevant and visually appealing.

9) MCM

MCM

MCM's cart abandonment email, titled "Did you forget something?", stands out with its sleek and modern design, featuring a clean layout and high-quality images that draw the recipient's attention. The use of bold fonts and a clear call-to-action button ensures that the message is both visually appealing and effective in encouraging customers to complete their purchase.

10) Casper

Casper

Casper, a company specializing in mattresses and sleep products, sent a cart abandonment email with the subject line "Did you forget something?" This email is effective because it directly addresses the recipient's behavior, using a clear and engaging subject line to prompt them to return to their cart and complete their purchase.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning Cart Abandonment emails that captivate your customers. Its intuitive drag-and-drop interface and beautiful templates empower you to design personalized, visually appealing emails that drive conversions with ease. Say goodbye to abandoned carts and hello to increased sales!

What is Flodesk?

Flodesk is by far the easiest-to-use email marketing platform, helping you grow, nurture, and monetize your email lists with beautiful designs. Easily create, send, and automate emails that increase your reach and sales, no coding or design knowledge required. Over 100,000 businesses worldwide trust Flodesk for its powerful features and ease of use. With flat-rate pricing, your costs stay predictable, no matter how large your subscriber base becomes.

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Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE