Cancellation Emails: 10 Great Examples (& Other Tips)

In this article, you'll find 10 email examples for cancellation that have been sent to customers by various companies. Seeing these examples can help you craft your own effective cancellation emails with ease and confidence.

What should go into Cancellation emails?

A good cancellation email is clear and concise, providing the necessary information while maintaining a respectful and understanding tone. It should acknowledge the customer's decision, offer assistance, and leave the door open for future engagement.

• Subject Line: Use a straightforward and empathetic subject line like "We're Sorry to See You Go" or "Your Cancellation Request Has Been Processed."
• Greeting: Start with a personalized greeting such as "Dear [Customer's Name]," to make the email feel more personal and less automated.
• Acknowledgment: Clearly state that you have received the cancellation request. Phrases like "We have processed your cancellation" or "Your subscription has been successfully canceled" work well.
• Reason for Cancellation: Briefly mention the reason for the cancellation if known, and express regret. For example, "We understand that our service no longer meets your needs."
• Offer Assistance: Provide options for support or alternatives. Say something like "If you need any help or have questions, please contact us at [Support Email]."
• Closing: End on a positive note, leaving the door open for future engagement. Use phrases like "We hope to serve you again in the future" or "Thank you for being a valued customer."

Let's jump into it and explore 10 email examples of good cancellation emails!

10 Cancellation Email Examples

1) Sonos

Sonos is a company that specializes in creating high-quality audio products, including speakers and sound systems, known for their innovative technology and design. The cancellation email is effective because it features a clear and engaging subject line, visually appealing design, and concise, informative content that effectively communicates the necessary information while maintaining a respectful tone.

2) Going

Going is a service that sends email notifications about account renewals. The cancellation email is effective because it clearly communicates the renewal information, ensuring that customers are well-informed and can take necessary actions if they wish to cancel.

3) Google

Google's email regarding the cancellation of a reservation at Superfrico Las Vegas is a prime example of effective communication. The email stands out due to its clear subject line, professional presentation, and straightforward messaging, making it an excellent template for sending cancellation notices to customers.

4) Uber

Uber is a company that provides ride-hailing services and food delivery through its Uber Eats platform. The cancellation email stands out due to its clear communication, user-friendly design, and effective use of branding, making it an exemplary model of a well-designed cancellation email.

5) Bally Sports+

Bally Sports+ is a subscription service offered by Bally Sports, providing access to sports content and packages. The company did a good job with this email by effectively communicating the successful removal of a subscription package, ensuring clarity and user understanding while maintaining a professional tone and providing a positive user experience.

6) Captions

Captions' cancellation email is a standout due to its clear and concise communication, ensuring that users are well-informed about the cancellation of their trial. The email's straightforward approach and respectful tone make it an excellent example of how to handle subscription cancellations professionally.

7) Adobe

Adobe, a leading software company known for its creative and digital solutions, sent a cancellation email that effectively communicates the end of service date while maintaining a professional and clear tone. The email is effective because it provides all necessary information upfront, ensuring that the customer is well-informed about the cancellation process and what to expect next.

8) Norton

Norton, a renowned cybersecurity company, sent a cancellation email that clearly informs the customer about the expiration of their subscription. The email stands out due to its straightforward subject line, professional tone, and the inclusion of all necessary details, ensuring the customer is well-informed about the next steps.

9) OpenTable

OpenTable's cancellation email for a reservation at Sinema is a prime example of effective communication. The email's clean design, clear subject line, and professional font make it easy to read and understand, ensuring that the recipient is well-informed about their cancellation.

10) Howl

Howl's email titled "Your request to join Howl" is a prime example of effective communication. The email stands out due to its clear and concise messaging, professional design, and straightforward approach, ensuring that the recipient is well-informed about their request status while maintaining a respectful and engaging tone.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly craft stunning cancellation emails that not only look beautiful but also communicate your message clearly and empathetically. Its intuitive design tools empower you to create personalized, visually appealing emails that leave a lasting positive impression, even during cancellations.

What is Flodesk?

Flodesk is the world’s easiest-to-use email marketing platform, empowering small businesses to grow and monetize their email lists with beautifully designed campaigns. Create, send, and automate emails that increase engagement and boost sales, with zero coding or design skills required. Trusted by more than 100,000 businesses worldwide, Flodesk is the top choice for creatives who want advanced features without the headache. And with flat-rate pricing, there are no extra costs as your email list grows.