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Campaign Emails: 10 Great Examples (& Other Tips)

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In this article, we'll show you 10 email examples for campaigns that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and inspire you to create your own effective and visually appealing campaign emails.

What should go into campaign emails?

A good campaign email is visually appealing and tailored to the recipient, featuring a clear call-to-action and engaging content. It stands out by being concise, personalized, and designed to drive specific actions.

  • Subject Line: Craft a compelling subject line that grabs attention immediately. Use phrases like "Exclusive Offer Just for You" or "Don't Miss Out on This Deal."
  • Personalization: Address the recipient by name and tailor the content to their preferences. For example, "Hi [Name], we thought you'd love this new product."
  • Engaging Content: Include visually appealing images and concise, impactful text. Use phrases like "Discover the benefits" or "See how it works."
  • Clear Call-to-Action: Make it easy for the recipient to take the next step with a prominent button or link. Examples include "Shop Now" or "Learn More."
  • Social Proof: Add testimonials or reviews to build trust. Phrases like "Our customers love it" or "See what others are saying" can be effective.
  • Footer Information: Provide essential details like contact information and an unsubscribe link. For instance, "Contact us at [email]" or "Unsubscribe here."

Let's jump into it and explore 10 email examples of good campaign emails!

10 campaign email examples

1) Adirondacks

Adirondacks

The Adirondacks campaign email features a clean and organized layout, making it easy for recipients to navigate and engage with the content. Its simplicity and visually appealing design empower users to focus on the message, enhancing the overall effectiveness of the campaign.

2) Beyond the Envelope

Beyond the Envelope

The Beyond the Envelope campaign email, titled "Type E: What not to do with colour in your campaigns," is a prime example of how to educate and empower users by highlighting common mistakes in color usage. Its straightforward subject line and focus on practical advice make it an effective tool for marketers looking to improve their email design strategies.

3) Amazon

Amazon

Amazon, a global e-commerce and technology company, is known for its online marketplace, digital streaming, cloud computing, and AI services. The "New Creator Connections Campaigns Picked For You!" email is effective because it uses a personalized subject line to increase engagement and features a clean, responsive design that empowers users to discover relevant opportunities effortlessly.

4) ActiveCampaign

ActiveCampaign

ActiveCampaign's "Cha-Ching! That's the Sound of a Successful Holiday Marketing Campaign" email stands out due to its organized layout and user-friendly design, which makes it easy for recipients to engage with the content. The email's simplicity and visually appealing elements empower users to focus on the message, enhancing the overall effectiveness of the campaign.

5) Mailmodo

Mailmodo

Mailmodo specializes in creating interactive and effective marketing emails, focusing on delivering actionable content to engage recipients. Their "5 spooktacular campaign ideas for Halloween" email is a great example of simplicity and user empowerment, featuring a clear, seasonal theme that is both visually appealing and easy to navigate, making it an effective tool for marketers looking to enhance their campaign strategies.

6) MailChimp

MailChimp

MailChimp is an email marketing service provider known for its user-friendly interface and visually appealing email designs. The "Mailchimp Monthly: planning your summer campaigns" email showcases its simplicity and ability to empower users to create aesthetically pleasing and effective campaign emails effortlessly.

7) Campaign Monitor

Campaign Monitor

Campaign Monitor is a platform that offers a clean, modern, and accessible design for email marketing, featuring tabbed navigation and categorized links to streamline the user experience. The "Your Campaign Monitor account has been accessed from a new device" email exemplifies its effectiveness by providing a straightforward, visually appealing layout that empowers users to quickly understand and act on important account information.

8) Flodesk

Flodesk

Flodesk is a platform designed to help users create visually appealing and user-friendly email campaigns with ease. The "Planning Big Holiday Campaigns? Do This First" email showcases a clean, organized layout that empowers users to focus on the message, making it a great example of simplicity and aesthetic appeal in email marketing.

9) Sleeknote

Sleeknote

Sleeknote's "Your Weekly Campaign Performance" email is a prime example of simplicity and user empowerment. The clean, organized layout and visually appealing design make it easy for recipients to focus on the message, enhancing the overall effectiveness of the campaign.

10) Adoric

Adoric

Adoric is a platform designed to help users create effective and visually appealing campaign emails with ease. The "Trouble Installing Adoric" email stands out due to its clean, organized layout and user-friendly design, making it simple for recipients to navigate and engage with the content, thereby enhancing the overall effectiveness of the campaign.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create visually stunning and user-friendly campaign emails that captivate your audience. Our platform's intuitive design tools and customizable templates empower you to craft emails that are both simple and aesthetically appealing, ensuring your message stands out and drives engagement.

Wrapping up

Flodesk

Flodesk's intuitive design tools and customizable templates make it easy to create visually stunning and user-friendly campaign emails. With no need for coding or design skills, you can effortlessly craft, send, and automate emails that engage your audience and drive revenue.

Trusted by over 100,000 businesses, Flodesk helps both beginners and experts send beautiful, high-converting emails in a radically simple way. Our platform offers the world’s most intuitive email builder, powerful automations, and beautiful forms, giving you everything you need for brilliant email marketing—without the complexity.

In conclusion, creating effective and visually appealing campaign emails has never been easier. Sign up for Flodesk today and start crafting emails that captivate your audience and drive engagement. Get started with Flodesk.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.