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Black Friday Emails: 10 Great Examples (& Other Tips)

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In this article, we'll show you 10 email examples for Black Friday that have been sent to customers in the past from different companies. Seeing these examples can help you create effective and visually appealing Black Friday emails for your own campaigns.

What should go into Black Friday emails?

A good Black Friday email is visually striking and includes a clear, compelling call to action. It should highlight exclusive deals and create a sense of urgency to encourage immediate purchases.

  • Eye-Catching Subject Line: Use phrases like "Unmissable Black Friday Deals" or "Exclusive Black Friday Offers Just for You" to grab attention right away.
  • Compelling Visuals: Incorporate high-quality images and bold graphics that showcase your best deals. Think along the lines of "50% Off All Items" or "Limited Time Only."
  • Clear Call to Action: Include buttons or links with phrases like "Shop Now" or "Grab Your Deal" to guide recipients to your website.
  • Exclusive Offers: Highlight special discounts or limited-time offers, such as "Early Bird Specials" or "Members-Only Discounts."
  • Sense of Urgency: Use countdown timers or phrases like "Hurry, Ends Soon!" to create a sense of urgency and prompt quick action.
  • Personalization: Address the recipient by name and tailor the content to their preferences, using phrases like "Just for You, [Name]" or "Your Personalized Black Friday Deals."

Let's jump into it and check out 10 email examples of good Black Friday emails!

10 Black Friday Email Examples

1) Designmodo

Designmodo

Designmodo is a company that creates and shares email templates, particularly for marketing events like Black Friday and Cyber Monday. Their Black Friday email is effective because it features new, visually appealing templates designed to capture attention and drive engagement, with a focus on simplicity and user empowerment through accessible code and text versions.

2) Happi

Happi

Happi's Black Friday email stands out with its clean design and clear call to action, making it easy for users to navigate and engage. The email's simplicity and focus on user empowerment through accessible and visually appealing elements make it an effective tool for driving conversions during the Black Friday rush.

3) Copper Cow Coffee

Copper Cow Coffee

Copper Cow Coffee's Black Friday email is a great example of how to effectively communicate a sale to customers. The email's clean design and clear call to action make it easy for recipients to understand the offer and take immediate action, ensuring a seamless and engaging user experience.

4) Projects Watches

Projects Watches

Projects Watches' Black Friday email stands out with its visually appealing design and clear call to action, making it easy for users to navigate and engage. The email's simplicity and focus on user empowerment through accessible and aesthetically pleasing elements ensure a seamless and engaging user experience.

5) Simple Obvious

Simple Obvious

Simple Obvious provides a platform with a wide range of categorized email templates designed to make email design and selection straightforward and user-friendly. Their Black Friday email is effective due to its clean design, clear call to action, and the emphasis on simplicity and user empowerment, ensuring a seamless and engaging user experience.

6) Counterprint

Counterprint

Counterprint's Black Friday email is a standout due to its clean design and clear call to action, making it easy for users to navigate and engage. The email's simplicity and focus on user empowerment through accessible and visually appealing elements ensure a seamless and engaging user experience.

7) Topo Designs

Topo Designs

Topo Designs offers a range of outdoor gear and apparel, known for its functional and stylish designs. Their Black Friday email is effective due to its visually appealing layout and clear call to action, making it easy for users to navigate and engage, ensuring a seamless and empowering user experience.

8) Booking.com

Booking.com

Booking.com is a global online travel agency that allows users to search for, compare, and book accommodations such as hotels, apartments, and vacation rentals. Their Black Friday email stands out with its eye-catching subject line, clean design, and clear call to action, making it easy for users to navigate and engage, ensuring a seamless and empowering user experience.

9) Fred Perry

Fred Perry

Fred Perry's Black Friday email is a standout example of effective email marketing. The email features a clean design and a clear call to action, making it easy for users to navigate and engage. The simplicity and focus on user empowerment through accessible and visually appealing elements ensure a seamless and engaging user experience.

10) AWAY

AWAY

AWAY's Black Friday email features a clean design and a heartfelt message, making it both visually appealing and emotionally engaging. The simplicity and focus on user empowerment through accessible and aesthetically pleasing elements ensure a seamless and engaging user experience.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning Black Friday emails that captivate your audience. Our intuitive platform empowers you to design visually appealing emails with ease, ensuring your message stands out and drives engagement.

Wrapping Up

Flodesk

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue.

Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

Ready to elevate your email marketing game? Sign up for Flodesk today and start creating stunning emails that captivate your audience.

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Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE