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10 Black Friday Email Examples and Tips

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In this article, you'll find 10 email examples for Black Friday that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and inspire your own designs, making the process of creating effective Black Friday emails much simpler.

What should go into black friday emails?

A good Black Friday email grabs attention with a compelling subject line and offers irresistible deals, creating a sense of urgency. It should be visually appealing, easy to read, and include clear calls to action that drive immediate engagement.

  • Eye-Catching Subject Line: Use phrases like "Unmissable Black Friday Deals!" or "Exclusive Black Friday Savings Just for You!" to entice readers to open the email.
  • Compelling Visuals: Incorporate high-quality images and bold graphics that highlight the best deals. Think "50% OFF" banners or product showcases.
  • Clear Call to Action: Include buttons or links with phrases like "Shop Now" or "Grab Your Deal" to guide readers to your website.
  • Exclusive Offers: Highlight special discounts or limited-time offers, such as "Early Bird Specials" or "Members-Only Discounts," to create urgency.
  • Personalization: Use the recipient's name and tailor the content to their preferences, like "John, your favorite gadgets are on sale!"
  • Mobile Optimization: Ensure the email looks great on all devices, with easy-to-click buttons and readable text, so users can shop on the go.

Let's jump into it!

1. Designmodo

Designmodo offers a range of tools and resources for web designers and developers, including email templates, website builders, and design frameworks. Their Black Friday email stands out due to its visually appealing design, clear calls to action, and compelling offers that create a sense of urgency, making it highly effective for driving immediate engagement.

2. Happi

Happi's Black Friday email is a masterclass in creating urgency and excitement. With its bold visuals, clear calls to action, and exclusive offers, it effectively captures attention and drives immediate engagement, making it a standout example for the holiday season.

3. Copper Cow Coffee

Copper Cow Coffee's email effectively captures the Black Friday spirit by highlighting a sale on Amazon, a go-to platform for holiday shoppers. The direct and attention-grabbing subject line "We’re on sale on Amazon too!" ensures customers are immediately aware of the special offer, driving engagement and boosting sales during the crucial shopping season.

4. Projects Watches

Projects Watches' Black Friday email stands out by offering a "Black Friday in July" sale, creating a unique sense of urgency and exclusivity outside the traditional shopping season. The visually appealing design and compelling call to action effectively capture attention and drive immediate engagement, making it a standout example for seasonal promotions.

5. Simple Obvious

Simple Obvious's email effectively captures attention with a bold "Huge Discount: 50% Off All Templates" offer, making it clear and enticing for recipients. The company excels in using a straightforward and visually appealing design that highlights the discount prominently, ensuring immediate engagement and driving sales during the promotion period.

6. Counterprint

Counterprint's Black Friday email captures attention with a clean, minimalist design and a straightforward offer of "Get 10% Off." The simplicity of the message, combined with a clear call to action, makes it easy for recipients to understand the value and act quickly, driving immediate engagement during the shopping season.

7. Topo Designs

Topo Designs' Black Friday email, titled "Land of the Heavily Discounted," effectively captures attention with its bold visuals and clear messaging. The email's straightforward design and compelling call to action make it easy for recipients to understand the value and act quickly, driving immediate engagement during the shopping season.

8. Booking.com

Booking.com's Black Friday email, titled "Our Black Friday Deals Are Live," captures attention with its clear and concise messaging, making it easy for recipients to understand the value of the offers. The email's visually appealing design and straightforward call to action encourage immediate engagement, making it a standout example for holiday promotions.

9. Fred Perry

Fred Perry's Black Friday email stands out with its clean and minimalist design, featuring a bold headline that immediately captures attention. The use of a sleek, modern font and a straightforward layout ensures the message is clear and engaging, making it easy for recipients to understand the offer and take action quickly.

10. AWAY

AWAY's Black Friday email captures attention with its heartfelt message, "You mean the world to us," creating a personal connection with recipients. The email's clean design and clear call to action make it easy for customers to engage, driving immediate interest and boosting sales during the holiday season.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly design stunning Black Friday emails that captivate your audience and drive sales. Its intuitive drag-and-drop interface empowers you to create visually appealing, personalized emails in minutes, ensuring your promotions stand out in crowded inboxes.

What is Flodesk

Flodesk is the most intuitive email marketing platform for small businesses, designed to help you grow, nurture, and monetize your email list beautifully. Easily create, send, and automate emails that increase your reach and drive sales—no coding or design experience needed. Trusted by over 100,000 businesses globally, Flodesk offers powerful features without the hassle of complicated tools. Plus, with flat-rate pricing, your costs stay the same no matter how big your list grows.

Email examples sourced from reallygoodemails.com

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE