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Black Friday Emails: 10 Great Examples (& Other Tips)

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In this article, you'll find 10 email examples for Black Friday that have been sent to customers in the past from different companies. Seeing these examples can help you create effective and visually appealing emails for your own Black Friday campaigns.

What should go into Black Friday emails?

A good Black Friday email grabs attention with a compelling subject line and offers irresistible deals that create a sense of urgency. It should be visually appealing, easy to read, and include clear calls to action that drive immediate engagement.

  • Compelling Subject Line: Use phrases like "Unmissable Black Friday Deals!" or "Exclusive Black Friday Savings Just for You!" to capture attention right away.
  • Eye-Catching Visuals: Incorporate high-quality images and bold graphics to make your email stand out in crowded inboxes. Think "50% OFF" banners or product showcases.
  • Clear Call to Action: Include buttons or links with phrases like "Shop Now" or "Grab Your Deal" to guide recipients towards making a purchase.
  • Exclusive Offers: Highlight special discounts or limited-time offers to create urgency. Use terms like "Limited Time Only" or "Exclusive Black Friday Offer."
  • Personalization: Address the recipient by name and tailor the content to their preferences. For example, "John, your Black Friday deal is here!"
  • Mobile Optimization: Ensure your email looks great on all devices. Use responsive design so that your message is clear and attractive on smartphones and tablets.

Let's jump into it and check out 10 email examples of good Black Friday emails!

10 Black Friday Email Examples

1) Designmodo

Designmodo

Designmodo is a company that provides design resources and tools, including email templates, for designers and developers. Their Black Friday email is effective because it offers new templates specifically designed for Black Friday and Cyber Monday, helping businesses create compelling promotional emails to attract customers during these crucial sales events.

2) Happi

Happi

Happi's Black Friday email effectively creates anticipation with the subject line "Black Friday is coming...," which immediately grabs attention and builds excitement. The email's design is visually engaging and strategically crafted to drive urgency, making it a standout example for Black Friday promotions.

3) Copper Cow Coffee

Copper Cow Coffee

Copper Cow Coffee, known for its premium Vietnamese coffee products, effectively captures the essence of Black Friday with an email that highlights a sale on Amazon. This approach not only leverages the excitement of Black Friday deals but also directs customers to a trusted and widely-used shopping platform, making it a compelling and convenient offer for consumers.

4) Projects Watches

Projects Watches

Projects Watches' Black Friday email stands out by promoting a "Black Friday in July" sale, which cleverly leverages the excitement of Black Friday but in an unexpected time frame. This unique approach creates a sense of urgency and novelty, encouraging customers to seize the opportunity for significant savings outside the traditional shopping season.

5) Simple Obvious

Simple Obvious

Simple Obvious's email effectively captures attention with a bold "Huge Discount - 50% Off All Templates" offer, making it clear and straightforward for recipients to understand the value proposition immediately. The company excels in this email by using a clean design and a strong call to action, ensuring that the message is both visually appealing and easy to act upon, driving immediate engagement from their audience.

6) Counterprint

Counterprint

Counterprint's Black Friday email offers a straightforward 10% discount, making it easy for recipients to understand the value proposition immediately. The email's clean design and clear subject line with an emoji grab attention and stand out in crowded inboxes, making it a strong example of a promotional email for this shopping event.

7) Topo Designs

Topo Designs

Topo Designs' Black Friday email, titled "Land of the Heavily Discounted," effectively captures attention with its bold and adventurous theme, resonating with the brand's outdoor and travel-focused audience. The email's clear and enticing discount offers, combined with visually appealing graphics, create a sense of urgency and excitement, making it a compelling choice for Black Friday promotions.

8) Booking.com

Booking.com

Booking.com is a platform that offers various travel-related services, including hotel reservations, vacation rentals, and other travel accommodations. The Black Friday email from Booking.com stands out with its engaging subject line "🖤 Our Black Friday Deals are LIVE! 🏷️," which uses emojis to capture attention and create excitement, while the clear call to action encourages recipients to take advantage of the timely deals.

9) Fred Perry

Fred Perry

Fred Perry's Black Friday email stands out with its minimalist design and bold typography, creating a clean and modern aesthetic that immediately captures attention. The use of a striking headline and clear call-to-action buttons ensures that the message is both visually appealing and easy to navigate, making it an effective promotional tool for the brand.

10) AWAY

AWAY

AWAY's email with the subject line "You mean the world to us" effectively captures attention by focusing on customer appreciation, a powerful sentiment during the Black Friday season. The email's design and heartfelt message not only engage recipients but also foster a sense of loyalty, making it a standout example of how to connect with customers and drive sales during this crucial shopping event.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly craft stunning Black Friday emails that captivate your audience and drive sales. Its intuitive drag-and-drop interface and beautiful templates empower you to create visually appealing, high-converting emails in minutes, ensuring your promotions stand out in crowded inboxes.

What is Flodesk?

Flodesk is the most intuitive email marketing platform for small businesses, designed to help you grow, nurture, and monetize your email list beautifully. Easily create, send, and automate emails that increase your reach and drive sales—no coding or design experience needed. Trusted by over 100,000 businesses globally, Flodesk offers powerful features without the hassle of complicated tools. Plus, with flat-rate pricing, your costs stay the same no matter how big your list grows.

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Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE