10 Birthday Email Examples and Tips

In this article, you'll find 10 email examples for birthdays that have been sent to customers by various companies. Seeing these examples can help you understand what works well and inspire you to create your own engaging birthday emails.

What should go into birthday emails?

A good birthday email is personalized and celebratory, making the recipient feel special and appreciated. It should include a heartfelt message, a special offer or discount, and visually appealing design elements that capture the festive spirit.

• Personalized Greeting: Start with a warm and personalized greeting, such as "Happy Birthday, [Name]!" to make the recipient feel valued.
• Heartfelt Message: Include a sincere and celebratory message, like "We hope your day is filled with joy and laughter!" to convey genuine well-wishes.
• Exclusive Offer: Offer a special birthday discount or gift, such as "Enjoy 20% off your next purchase as our birthday gift to you!" to add value.
• Call to Action: Encourage the recipient to take action with phrases like "Claim your birthday gift now!" to drive engagement.
• Visual Appeal: Use festive and eye-catching design elements, such as colorful banners and confetti, to create a celebratory atmosphere.
• Footer with Contact Info: Include a friendly sign-off and contact information, like "Cheers, The [Company] Team" to maintain a personal touch.

Let's jump into it!

1. Teachable

Teachable is an online platform that allows users to create and sell online courses. The birthday email from Teachable stands out due to its celebratory theme and engaging content, making recipients feel appreciated and encouraging them to engage with the platform.

2. Magic Spoon Cereal

Magic Spoon Cereal's birthday email, titled "Last call for FREE cake! 🎂," effectively captures attention with a sense of urgency and a special offer. The celebratory tone, enhanced by the birthday cake emoji, makes recipients feel special and encourages them to take advantage of the promotion, creating an engaging and memorable experience.

3. HOP WTR

HOP WTR's birthday email, titled "It's Our Birthday! Party Mode: ON," effectively captures the celebratory spirit with vibrant visuals and a festive tone. The email's engaging content and special offers make recipients feel appreciated and excited to join in the celebration, creating a memorable birthday experience.

4. Burrow

Burrow's birthday email, titled "Today is Our Birthday," stands out due to its vibrant and celebratory design, which immediately captures the recipient's attention. The email's engaging content and special offers make recipients feel appreciated and excited to join in the celebration, creating a memorable birthday experience.

5. Flamingo Estate

Flamingo Estate's email celebrating Jane Goodall's birthday is a masterclass in combining heartfelt tribute with brand storytelling. By honoring a renowned figure, the email not only captures attention but also aligns Flamingo Estate with values of environmental stewardship and respect for nature, making it both memorable and impactful.

6. Amtrak

Amtrak is a passenger railroad service that provides medium- and long-distance intercity service in the contiguous United States and to nine Canadian cities. The "Arriving Now: Your Birthday!" email from Amtrak stands out due to its personalized and timely nature, celebrating the recipient's birthday and enhancing customer engagement by making them feel valued and appreciated.

7. Field Station

Field Station's birthday email, titled "Celebrate Moab's Anniversary with 30% Off," effectively captures attention with a generous discount and a celebratory tone. The email's engaging content and special offer make recipients feel valued and excited to take advantage of the promotion, creating a memorable birthday experience.

8. Gainful

Gainful's birthday email, titled "It's Our Birthday," stands out with its vibrant and celebratory design, immediately capturing the recipient's attention. The email's engaging content and special offers make recipients feel valued and excited to join in the celebration, creating a memorable birthday experience.

9. MacPaw

MacPaw's birthday email, titled "Our 15th Anniversary: New macOS Sonoma Tips and More," stands out with its sleek design and engaging content. The use of a clean, modern font and a well-organized layout makes the email visually appealing and easy to read, while the celebratory tone and useful tips keep the recipients engaged and excited about the brand's milestone.

10. IMPOSSIBREW®

IMPOSSIBREW® is a brand known for its innovative non-alcoholic beers that offer a unique and flavorful experience. Their birthday email stands out with its vibrant design and engaging content, making recipients feel special and excited to celebrate with a limited-edition beer offer.

Why you should use Flodesk to help create your emails

With Flodesk, crafting stunning birthday emails is a breeze. Its intuitive design tools empower you to create personalized, visually captivating messages that make recipients feel truly special. Elevate your email game effortlessly and leave a lasting impression with Flodesk's beautiful templates and user-friendly interface.

What is Flodesk

Flodesk is the world’s most intuitive email marketing platform, designed to help small businesses grow, nurture and monetize their list—beautifully. Create, send and automate emails that expand your reach and boost sales, with no coding or design skills required. Trusted by over 100,000 businesses worldwide, Flodesk is the top choice for creatives who want powerful features without the hassle of clunky tools. Plus, with flat-rate pricing, you’ll never be penalized for growing your list.

Email examples sourced from reallygoodemails.com