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Beta Emails: 10 Great Examples (& Other Tips)

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In this article, you'll find 10 email examples for Beta that have been sent to customers from various companies. Seeing these examples can help you craft your own Beta emails with clarity and confidence.

What should go into Beta emails?

A good Beta email is clear, concise, and engaging, providing users with a sense of exclusivity and excitement about participating in the Beta program. It should highlight the unique benefits of the Beta, offer easy instructions for participation, and express gratitude for the user's involvement.

  • Subject Line: Capture attention with phrases like "Exclusive Beta Access Just for You!" or "Be the First to Try Our New Feature!"
  • Greeting: Personalize the email with a friendly greeting such as "Hi [Name]," to make the recipient feel valued.
  • Introduction: Briefly explain the purpose of the Beta, using phrases like "We're excited to invite you to our Beta program" or "Join us in testing our latest feature."
  • Benefits: Highlight the unique advantages of participating, such as "Get early access to new features" or "Help shape the future of our product."
  • Call to Action: Provide clear instructions on how to join, with phrases like "Click here to get started" or "Sign up now to participate."
  • Closing: Express gratitude and build anticipation with lines like "Thank you for your support!" or "We can't wait to hear your feedback!"

Let's jump into it and explore 10 email examples of good Beta emails!

10 Beta Email Examples

1) Frame.io

Frame.io

Frame.io is a platform that offers video collaboration tools, allowing users to upload, review, and share video content seamlessly. The Beta email is effective because it directly engages the recipient by offering early access to a new version of the product (Frame.io V4 beta), creating a sense of exclusivity and urgency that encourages participation and feedback.

2) MacPaw

MacPaw

MacPaw, the company behind CleanMyMac, sent out a Beta email that effectively engages recipients by offering exclusive access to the CleanMyMac Beta. This email is a good example because it clearly communicates the benefits of participating in the Beta, provides straightforward instructions for joining, and creates a sense of excitement and urgency, encouraging users to take immediate action.

3) Typeform

Typeform

Typeform is a company that specializes in creating engaging and interactive forms and surveys. The email subject "We’ve been cooking something special! 📈" suggests excitement and anticipation, which is effective for introducing a new beta feature or product to customers. It creates curiosity and a sense of exclusivity, encouraging recipients to engage with the content and participate in the beta testing.

4) Atlassian

Atlassian

Atlassian's Beta email for Confluence Databases stands out due to its clear and engaging communication, offering early access to a new feature that promises to enhance user productivity. The email effectively creates a sense of exclusivity and urgency, encouraging recipients to participate and provide valuable feedback.

5) Figarc

Figarc

Figarc is a company that recently announced its Beta program through an engaging email, inviting users to participate in testing their new features. The email effectively captures attention with a clear and concise message, highlighting the benefits of joining the Beta and providing straightforward instructions for participation, which encourages immediate action from the recipients.

6) Musicbed

Musicbed

Musicbed, a company specializing in music licensing, sent out a Beta email with the subject "Coming soon: a BIG surprise!!! 🚧" that builds anticipation and excitement for an upcoming launch. The email is compelling because it captures attention with an engaging subject line and creates a sense of curiosity, encouraging recipients to stay tuned for more details.

7) Apple

Apple

Apple is a technology company known for its innovative products and services, including the iPhone, iPad, Mac computers, Apple Watch, and software platforms like iOS and macOS. The email is effective because it directly engages users by inviting them to try out new public betas, creating excitement and anticipation for upcoming features while leveraging Apple's strong brand reputation to encourage participation and feedback, which can help improve the final product.

8) Stills

Stills

Stills, a company known for its innovative approach, sent out a Beta email titled "A message from our CEO" that captures attention with a personal touch and clear communication. This email is a good example because it leverages the authority and familiarity of the CEO to build trust and engagement, while also providing straightforward information about the Beta program, encouraging recipients to participate.

9) Cosmos

Cosmos

The email titled "Cosmos is coming soon ✨" from Cosmos effectively captures attention with its engaging subject line and use of an eye-catching emoji. The clean and modern design, combined with a readable font and clear call-to-action, makes it a standout example of effective email communication, encouraging recipients to stay tuned for more updates.

10) Meiro

Meiro

Meiro is a customer data platform that helps businesses unify and analyze their customer data for better insights and decision-making. The Beta email stands out due to its clear and engaging communication, offering recipients exclusive access to the Beta program, which creates a sense of urgency and excitement, encouraging immediate participation.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly craft stunning Beta emails that captivate your audience with beautiful, customizable templates. Its intuitive drag-and-drop interface empowers you to create engaging and visually appealing emails in minutes, ensuring your Beta invitations stand out and drive participation.

What is Flodesk?

Flodesk is the most intuitive email marketing platform for small businesses, designed to help you grow, nurture, and monetize your email list beautifully. Easily create, send, and automate emails that increase your reach and drive sales—no coding or design experience needed. Trusted by over 100,000 businesses globally, Flodesk offers powerful features without the hassle of complicated tools. Plus, with flat-rate pricing, your costs stay the same no matter how big your list grows.

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Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE