Beta Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for Beta that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and what doesn't, making it easier to create your own effective Beta emails.

What should go into beta emails?

A good Beta email is concise and clear, focusing on the unique features and benefits of the Beta product while inviting feedback from the user. It should create a sense of exclusivity and excitement, making the recipient feel valued and involved in the development process.

• Personalized Greeting: Start with a friendly and personalized greeting to make the recipient feel special. For example, "Hi [Name], we're excited to have you on board!"
• Introduction to the Beta: Briefly explain what the Beta is about and why it's important. Use phrases like "We're thrilled to introduce our new Beta feature that will revolutionize your experience."
• Key Features: Highlight the unique features of the Beta product. Use bullet points to make it easy to read, such as "New intuitive dashboard," "Enhanced security protocols," and "Faster load times."
• Call to Action: Encourage the recipient to take action, whether it's to try out the Beta or provide feedback. Phrases like "Give it a try and let us know what you think!" work well here.
• Feedback Request: Ask for specific feedback to improve the product. For example, "Your insights are invaluable to us. Please share your thoughts on the new features."
• Closing and Thank You: End with a warm closing and a thank you note. "Thank you for being a part of our Beta program. We appreciate your support!"

Let's jump into it and check out 10 email examples of good Beta emails!

10 beta email examples

1) Frame.io

Frame.io is a cloud-based video collaboration platform designed for creative professionals, offering features like real-time video review, frame-accurate commenting, and secure file sharing. This Beta email is effective because it generates excitement with a clear call-to-action, inviting users to try the new version and provide feedback, all while maintaining a clean and modern design that aligns with Frame.io’s branding.

2) MacPaw

MacPaw is a software development company known for creating innovative and user-friendly applications for macOS. This Beta email is effective because it combines a clean design with a straightforward call-to-action, making it easy for users to understand the new features and feel empowered to provide valuable feedback.

3) Typeform

Typeform is a versatile platform that allows users to create engaging and interactive forms, surveys, and quizzes with ease. This Beta email effectively captures attention with its clean design and clear call-to-action, making it simple for users to understand the new features and feel encouraged to provide valuable feedback.

4) Atlassian

Atlassian is a leading provider of collaboration and productivity software, known for its tools like Jira and Confluence. This Beta email stands out due to its clean design and clear call-to-action, making it easy for users to understand the new features and feel empowered to provide valuable feedback.

5) Figarc

Figarc is a company that has launched a beta version of its product, aiming to engage users and gather valuable feedback. The Figarc beta announcement email excels in its simplicity and user empowerment, featuring a clean design and a clear call-to-action that makes it easy for recipients to understand the new features and feel encouraged to participate in the beta program.

6) Musicbed

Musicbed is a platform that provides high-quality music licensing for filmmakers and creatives. This Beta email is notable for its clean design and clear call-to-action, making it easy for users to understand the new features and feel encouraged to participate in the beta program.

7) Apple

Apple is a globally renowned technology company known for its innovative hardware, software, and digital services. This Beta email is effective because it leverages Apple's brand authority and trust, featuring a clear and action-oriented subject line that immediately informs recipients of the opportunity to engage with new features before public release.

8) Stills

Stills is a company that has sent out a Beta email titled "A message from our CEO," which is showcased for its clean design and clear call-to-action. This email stands out due to its simplicity and user empowerment, making it easy for recipients to understand the new features and feel encouraged to participate in the beta program.

9) Cosmos

Cosmos' "Cosmos is coming soon ✨" email is a pre-launch announcement designed to build anticipation for an upcoming product. The email's modern and engaging tone, highlighted by the use of an emoji in the subject line, along with its clean and visually appealing design, makes it easy for recipients to understand the new features and feel encouraged to participate in the beta program.

10) Meiro

Meiro is a platform that offers a Beta email designed to engage users with its clean and straightforward design. This email excels in simplicity and user empowerment, making it easy for recipients to understand the new features and feel encouraged to participate in the Beta program.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly design visually stunning Beta emails that captivate your audience. Our intuitive platform empowers you to create clean, engaging emails that highlight your product's key features and invite valuable feedback, all while maintaining a modern and professional aesthetic.

Wrapping up

Flodesk makes it easy to design visually stunning Beta emails that captivate your audience. With our intuitive platform, you can create clean, engaging emails that highlight your product's key features and invite valuable feedback, all while maintaining a modern and professional aesthetic.

Flodesk offers the most user-friendly email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

Ready to elevate your email marketing? Sign up for Flodesk today and start creating beautiful, high-converting emails effortlessly.