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Behavioral Emails: 10 Great Examples (& Other Tips)

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In this article, you'll find 10 email examples for Behavioral that have been sent to customers from various companies. Seeing these examples can help you understand effective strategies and design elements before creating your own Behavioral emails.

What should go into Behavioral emails?

A good Behavioral email is personalized and timely, leveraging user actions to deliver relevant content that drives engagement. It stands out by using dynamic content and clear calls to action that resonate with the recipient's recent behavior.

  • Personalized Greeting: Start with the recipient's name to create a personal connection. For example, "Hi [Name], we noticed you recently..."
  • Behavioral Trigger: Clearly state the action that prompted the email. Use phrases like "Since you viewed..." or "Because you purchased..."
  • Relevant Content: Provide content that directly relates to the user's behavior. For instance, "Here are some tips to get the most out of your recent purchase."
  • Clear Call to Action: Include a strong, action-oriented CTA. Examples include "Explore more options" or "Complete your profile."
  • Visual Appeal: Use eye-catching images and a clean layout to make the email aesthetically pleasing. Think along the lines of "Check out these stunning visuals of our new collection."
  • Feedback Request: Encourage the recipient to share their thoughts. Phrases like "We'd love to hear your feedback" can be very effective.

Let's jump into it and explore 10 email examples of good Behavioral emails!

10 Behavioral Email Examples

1) RIND Snacks

RIND Snacks

RIND Snacks offers healthy, fruit-based snacks that focus on using the whole fruit, including the rind, to maximize nutritional benefits. The "Still into us?" email is a good Behavioral email because it effectively re-engages customers by addressing their past interactions with the brand, using a direct and engaging subject line to capture attention and prompt further engagement.

2) Amtrak

Amtrak

Amtrak is a passenger railroad service that provides medium- and long-distance intercity service in the contiguous United States and to nine Canadian cities. The "Smiles Davis, all aboard your 2023 year in travel" email is a good Behavioral email because it leverages past travel history to offer personalized content, making it highly relevant and engaging for the recipient.

3) Beekeeper's Naturals

Beekeeper's Naturals

Beekeeper's Naturals is a company that focuses on health-related products, likely derived from bee products, as suggested by their name. The "Sinus Health 101 🀧" email is a good Behavioral email because it provides valuable information on maintaining sinus health, engaging customers by addressing their health concerns and positioning the brand as a knowledgeable and caring resource.

4) Duolingo

Duolingo

Duolingo is a language-learning platform that offers courses in various languages through a gamified experience. The email stands out as a Behavioral email because it is designed to re-engage users who have not been responsive to previous reminders, with the subject line "πŸ”‡ These reminders don’t seem to be working" directly addressing the user's inactivity and encouraging them to return to their language-learning activities.

5) OnlyDomains

OnlyDomains

OnlyDomains is a company specializing in domain registration and related services. The "Welcome to OnlyDomains πŸ‘‹" email effectively engages new users with a clear and friendly subject line, a well-structured layout, and personalized content that makes recipients feel welcomed and informed about the services offered.

6) FilterBuy

FilterBuy

FilterBuy specializes in providing high-quality air filters for homes and businesses, ensuring clean and healthy indoor air. The "Breathe Easy with Replacement Filters" email is a good Behavioral email because it addresses the recipient's previous purchase history, offering timely reminders and relevant product recommendations that encourage repeat purchases.

7) Sonos

Sonos

Sonos is a company known for its high-quality audio products. The "Back in stock" email is effective because it targets customer behavior by notifying them about the restocking of items they may have shown interest in. This type of email can drive immediate action from recipients who were previously unable to purchase the out-of-stock items, thereby increasing sales and customer satisfaction.

8) Sonos

Sonos

Sonos is a company known for its high-quality audio products, and it sends out emails to inform customers about products that are back in stock. This email is a good example of a Behavioral email because it targets customers who have previously shown interest in out-of-stock items, re-engaging them by notifying them about the product's availability, which can drive immediate action and increase customer satisfaction.

9) Salesforce

Salesforce

Salesforce's "Never give up, Smiles Davis! πŸ’ͺ" email stands out with its motivational and personalized subject line, immediately capturing the recipient's attention. The clean design, featuring a well-organized layout and a clear call to action, ensures that the message is both engaging and easy to navigate, making it an effective Behavioral email.

10) Samsung

Samsung

Samsung is a globally recognized brand known for its wide range of electronic products, including smartphones, televisions, and home appliances. The "Don't forget: free shipping on smartphones you viewed" email is a great Behavioral email because it targets users who have previously shown interest in specific products, offering a timely reminder and an enticing free shipping offer to encourage purchase completion.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning Behavioral emails that captivate your audience. Its intuitive design tools and automation features empower you to deliver personalized, timely content that not only looks beautiful but also drives engagement and conversions. Elevate your email marketing game with Flodesk's seamless, user-friendly platform.

What is Flodesk?

Flodesk is by far the easiest-to-use email marketing platform, helping you grow, nurture, and monetize your email lists with beautiful designs. Easily create, send, and automate emails that increase your reach and sales, no coding or design knowledge required. Over 100,000 businesses worldwide trust Flodesk for its powerful features and ease of use. With flat-rate pricing, your costs stay predictable, no matter how large your subscriber base becomes.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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