In this article, you'll find 10 email examples for behavioral triggers that have been successfully used by various companies. Seeing these examples can help you understand what works and inspire your own email designs.
A good behavioral email is personalized and timely, responding to specific actions or inactions of the recipient. It should feel relevant and engaging, making the reader feel understood and valued.
Let's jump into it!
RIND Snacks' email effectively re-engages customers by acknowledging their previous interaction and offering a compelling reason to return. This behavioral email is successful because it personalizes the message based on the recipient's past actions, creating a sense of relevance and encouraging further engagement.
Amtrak's email, titled "Smiles Davis, all aboard your 2023 year in travel," is a stellar example of a behavioral email. It effectively engages the recipient by personalizing the message based on their past travel history, making it relevant and likely to prompt further interaction.
Beekeeper's Naturals' "Sinus Health 101 🤧" email is a prime example of a behavioral email, effectively engaging customers by addressing their specific health concerns. By focusing on sinus health, the email resonates with recipients who have shown interest in natural remedies, making the content highly relevant and likely to prompt further interaction.
Duolingo's email, titled "🔇 These reminders don’t seem to be working," stands out as a behavioral email because it directly addresses the user's inactivity in a personalized and engaging manner. By acknowledging the lack of response to previous reminders, the email effectively re-engages users and encourages them to return to their language-learning journey.
OnlyDomains' welcome email effectively introduces new users to their domain registration services with a clear and friendly message. The company excels in this email by using a welcoming tone and professional presentation, making new customers feel valued and informed right from the start.
FilterBuy's email, titled "Breathe Easy with Replacement Filters," is a prime example of a behavioral email that targets customers who need to replace their filters. By addressing a specific need and providing a timely reminder, the email ensures that recipients are prompted to take action, making it highly relevant and engaging.
Sonos is a company that designs and manufactures audio products, including smart speakers and home sound systems. The "Back in stock" email is effective because it targets a specific behavior—interest in a product that was previously out of stock. By notifying customers that the product is back in stock, it leverages the urgency and interest already shown by the customer, increasing the likelihood of a purchase.
Sonos is a company that designs and manufactures smart speakers and home sound systems. The "Back in stock" email from Sonos is a good example of behavioral email because it targets customers based on their previous interactions or interests, re-engaging potential buyers and encouraging them to complete their purchase.
Salesforce's email, titled "Never give up, Smiles Davis! 💪," stands out with its motivational and personalized subject line, which immediately engages the recipient. The clean design, combined with a friendly emoji, adds a personal touch and makes the email visually appealing and easy to read.
Samsung is a globally recognized brand, primarily known for its electronics, including smartphones, televisions, and home appliances. The email is a great example of a behavioral email because it targets users based on their previous actions—specifically, viewing smartphones on Samsung's website. By offering free shipping on items the user has already shown interest in, the email effectively leverages user behavior to drive conversions and re-engage potential customers.
With Flodesk, you can effortlessly craft stunning behavioral emails that captivate your audience and drive engagement. Its intuitive design tools and automation features empower you to create personalized, visually appealing emails that respond to your customers' actions, making your marketing both effective and beautiful.
Flodesk is by far the easiest-to-use email marketing platform, helping you grow, nurture, and monetize your email lists with beautiful designs. Easily create, send, and automate emails that increase your reach and sales, no coding or design knowledge required. Over 100,000 businesses worldwide trust Flodesk for its powerful features and ease of use. With flat-rate pricing, your costs stay predictable, no matter how large your subscriber base becomes.
Email examples sourced from reallygoodemails.com
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