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10 Best Beauty Email Examples and Tips

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In this article, you'll find 10 email examples for beauty that have been sent to customers from various companies. Seeing these examples can help you understand what works best before creating your own beauty emails.

What should go into beauty emails?

A good beauty email is visually stunning and personalized, capturing the essence of the brand while making the recipient feel special. It should include high-quality images, engaging content, and a clear call-to-action that resonates with beauty enthusiasts.

  • Eye-Catching Subject Line: Use phrases like "Glow Up Your Routine" or "Exclusive Beauty Tips Inside" to grab attention immediately.
  • High-Quality Images: Showcase your products with vibrant, professional photos that highlight their best features.
  • Personalized Greeting: Address the recipient by name and include personalized recommendations based on their past purchases.
  • Engaging Content: Share beauty tips, tutorials, or customer testimonials to keep the reader interested and informed.
  • Clear Call-to-Action: Use phrases like "Shop Now" or "Discover Your New Look" to guide the reader towards making a purchase.
  • Exclusive Offers: Include special discounts or early access to new products to make the recipient feel valued and excited.

Let's jump into it!

1. Heyday

Heyday's email, titled "Be the First to Know," effectively captures attention with its sleek design and clear messaging. The email stands out as a good beauty email because it combines high-quality visuals with a compelling call-to-action, encouraging recipients to stay informed about new product launches and exclusive offers.

2. MCoBeauty

MCoBeauty's email, titled "Your At-Home Facial Tips," excels with its clean design and practical advice, making it a standout beauty email. The email effectively engages recipients by offering valuable skincare tips and showcasing products that can enhance their at-home beauty routines, creating a seamless blend of informative content and subtle promotion.

3. 1906 New Highs

1906 New Highs' email, titled "BYO Merrily Microdosed Kit is Here," captivates with its vibrant visuals and concise messaging, making it an excellent example of a beauty email. The email effectively combines eye-catching imagery with a clear call-to-action, encouraging recipients to explore and purchase the new product, thereby enhancing their beauty experience.

4. Bubble

Bubble's email, titled "We Want You to Know," stands out with its minimalist design and clear, concise messaging. The email effectively captures attention by using a clean layout and straightforward call-to-action, making it easy for recipients to understand the value proposition and take the desired action.

5. HUX

HUX's email, titled "Black Friday Offer Ending Soon," effectively captures attention with its urgency and sleek design. The company did a good job with this email by combining a compelling call-to-action with high-quality visuals, encouraging recipients to take advantage of the limited-time offer before it expires.

6. PRESS

PRESS's email, titled "Don't Wait, Green Friday Ends Soon," captures attention with its vibrant design and sense of urgency. The email excels by combining high-quality visuals with a clear call-to-action, encouraging recipients to take advantage of the limited-time offer before it expires.

7. Blueland

Blueland's email, titled "Black Friday's Never Been Greener," effectively captures attention with its eco-friendly message and vibrant design. The email stands out as an effective beauty email by combining high-quality visuals with a clear call-to-action, encouraging recipients to make sustainable choices while shopping for beauty products.

8. Noom

Noom's email, titled "Cyber Monday: Our Biggest Discount of the Year," captures attention with its vibrant design and clear messaging. The email stands out by combining high-quality visuals with a compelling call-to-action, encouraging recipients to take advantage of the limited-time offer and explore Noom's unique approach to health and wellness.

9. ARMRA

ARMRA's email, titled "Indulge Without Limitation," captivates with its sleek design and modern font, making it a standout beauty email. The email effectively combines high-quality visuals with a clear call-to-action, encouraging recipients to explore and indulge in the brand's offerings without hesitation.

10. WildWonder

WildWonder's email, titled "Take Care of Your Gut Health," stands out with its vibrant design and clear, informative content. The email effectively combines high-quality visuals with a compelling call-to-action, encouraging recipients to prioritize their gut health and explore WildWonder's unique offerings.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning beauty emails that captivate your audience. Its intuitive design tools and beautiful templates empower you to craft personalized, visually appealing emails that resonate with your customers and drive engagement.

What is Flodesk

Flodesk is the world’s most intuitive email marketing platform, designed to help small businesses grow, nurture and monetize their list—beautifully. Create, send and automate emails that expand your reach and boost sales, with no coding or design skills required. Trusted by over 100,000 businesses worldwide, Flodesk is the top choice for creatives who want powerful features without the hassle of clunky tools. Plus, with flat-rate pricing, you’ll never be penalized for growing your list.

Email examples sourced from reallygoodemails.com

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE