B2B Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for B2B that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective B2B emails.

What should go into B2B emails?

A good B2B email is concise and directly addresses the recipient's needs, offering clear value and actionable insights. It should also include a compelling subject line, personalized content, and a strong call-to-action to drive engagement.

• Compelling Subject Line: Capture attention with phrases like "Unlock Exclusive Insights" or "Boost Your ROI Today."
• Personalized Greeting: Use the recipient's name and company to create a connection, e.g., "Hi [Name], we noticed your recent interest in [Topic]."
• Value Proposition: Clearly state the benefits of your offer, such as "Increase your team's productivity by 30% with our new tool."
• Engaging Content: Use bullet points or short paragraphs to make the email easy to read, e.g., "Our solution offers: 1. Seamless integration 2. Real-time analytics 3. 24/7 support."
• Strong Call-to-Action: Encourage immediate action with phrases like "Schedule a demo now" or "Download your free guide."
• Professional Signature: Include your name, title, and contact information to build trust, e.g., "Best regards, [Your Name], [Your Title], [Your Contact Information]."

Let's jump into it and explore 10 email examples of good B2B emails!

10 B2B Email Examples

1) ZenDesk

ZenDesk's email is a prime example of effective B2B communication, offering a clean and straightforward design that emphasizes simplicity and user empowerment. The email's aesthetic appeal, combined with its clear call-to-action, makes it an excellent choice for businesses looking to engage their audience efficiently.

2) Goody

Goody's email stands out with its clean design and intuitive layout, making it easy for recipients to navigate and understand the message. Its focus on simplicity and user empowerment, combined with an aesthetically pleasing presentation, makes it an effective B2B email that engages and informs the audience efficiently.

3) GAF

GAF's email introducing the new Timberline® UHDZ™ Shingles is a strong example of effective B2B communication. Its clean design and clear subject line make it easy for business customers to understand the value of the new product, while the professional presentation and focus on user empowerment ensure the message is both engaging and informative.

4) Peloton

Peloton's B2B email stands out due to its clean design and focus on user well-being, making it both visually appealing and highly relevant to business customers. The email's straightforward layout and clear call-to-action empower recipients to easily engage with the content, ensuring an effective and efficient communication experience.

5) The Hershey Company

The Hershey Company, a leading name in the confectionery industry, is renowned for its iconic chocolate products, including Reese's, Hershey's Kisses, and Kit Kat. The company's email celebrating National Reese's Day excels with its clean design, clear message, and engaging visuals, making it easy for recipients to connect with the content and take action.

6) Wellhub

Wellhub's email is a standout example of B2B communication, featuring a clean design and intuitive layout that makes it easy for recipients to navigate and understand the message. Its focus on simplicity and user empowerment, combined with an aesthetically pleasing presentation, ensures that the content is both engaging and informative.

7) Appvia

Appvia's email, showcasing the latest cloud engineering statistics for 2024, is a prime example of effective B2B communication. Its clean design and straightforward layout make it easy for recipients to quickly grasp the valuable insights, while the clear call-to-action empowers users to engage with the content efficiently.

8) Garmin

Garmin's email introducing the new inReach Messenger+ is a prime example of B2B communication that excels in simplicity and user empowerment. Its clean design and intuitive layout make it easy for recipients to quickly understand the message, while the aesthetically pleasing presentation ensures the content is both engaging and informative.

9) Beysis

Beysis's email, titled "Which Colour Are You?", features a clean and intuitive design that makes it easy for recipients to engage with the content. The email's focus on simplicity and user empowerment, combined with its aesthetically pleasing presentation, ensures that the message is both clear and effective.

10) ahrefs

Ahrefs' email, featuring a clean and organized design, effectively showcases the ability to compare page text changes side-by-side in their Site Audit tool. This email excels in simplicity and user empowerment, making it easy for recipients to quickly grasp the valuable insights and take action.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create visually appealing B2B emails that are both simple and powerful. Our intuitive platform empowers you to design professional emails that engage your audience and drive results, all while maintaining a clean and user-friendly interface.

Wrapping Up

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way.

With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity. Our platform empowers you to design professional emails that engage your audience and drive results, all while maintaining a clean and user-friendly interface.

In conclusion, creating effective B2B emails doesn't have to be complicated. Sign up for Flodesk today and start crafting emails that truly resonate with your audience. Get started now.