In this article, you'll find 10 email examples for B2B that have been successfully sent to customers by various companies. Seeing these examples can help you understand effective strategies and design elements before crafting your own emails.
A good B2B email is concise and personalized, addressing the recipient's specific needs and offering clear value. It should include a compelling subject line, a strong call-to-action, and professional yet engaging content.
Let's jump into it!
ZenDesk is a company that provides customer service software and support ticketing systems. The email from ZenDesk is a good B2B email because it offers valuable content ("Unlock sessions for free") that can attract and engage business customers. The subject line is clear and enticing, encouraging recipients to open the email and take advantage of the free sessions being offered.
Goody's email titled "A Scorpio’s most-wanted ✨" is a stellar example of a B2B email because it effectively captures attention with a personalized and intriguing subject line. The email's targeted content and visually appealing design make it engaging and relevant, ensuring that recipients are more likely to interact with the message and take action.
GAF's email introducing the new Timberline® UHDZ™ Shingles is a prime example of effective B2B communication. It clearly presents the new product, highlighting its features and benefits in a concise manner, making it easy for business customers to understand how it can meet their needs.
Peloton's email promoting the "Fall Focus on Well-Being Initiative" in collaboration with PwC stands out as a B2B email because it addresses a pertinent issue for businesses: employee wellness. By highlighting a partnership that offers tangible benefits for corporate wellness programs, the email effectively engages business customers looking to improve their workplace environment.
The Hershey Company is a well-known American company famous for its chocolate and confectionery products, including the popular REESE'S brand. The email celebrating National REESE’S Day was effective because it resonated with fans by highlighting a specific event, using an engaging subject line with an emoji to capture attention in a crowded inbox.
Wellhub's email, titled "Descubra o que os funcionários realmente querem," is a standout B2B communication because it directly addresses the needs and interests of employees, making it highly relevant for HR professionals. The email's clear and engaging content ensures that recipients understand the value of Wellhub's offerings, encouraging them to explore further.
Appvia is a company that provides cloud engineering solutions, and their email titled "Just Released: Top Cloud Engineering Stats for 2024" highlights the latest industry statistics. This email is effective for B2B communication because it offers valuable, data-driven insights that help businesses make informed decisions, positioning Appvia as a thought leader in the cloud engineering sector.
Garmin is a company that designs and manufactures GPS navigation and wearable technology to enhance the lives of its customers. The email about their new inReach Messenger Plus is a good example of B2B communication because it features clear branding and an engaging subject line, ensuring that recipients immediately recognize the sender and the product being promoted.
Beysis's email, titled "Which Colour Are You?", stands out with its vibrant and visually appealing design. The use of bold, contrasting colors and clean, modern fonts makes the content easy to read and engaging, while the personalized subject line captures the recipient's attention immediately.
Ahrefs is a comprehensive SEO toolset that helps businesses improve their search engine rankings and monitor their online presence. The email from Ahrefs is a great B2B example because it clearly highlights the new feature of comparing page text changes side-by-side in site audits, providing immediate value and actionable insights for businesses looking to optimize their websites.
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Email examples sourced from reallygoodemails.com
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