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Automation Emails: 10 Great Examples (& Other Tips)

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In this article, we'll show you 10 email examples for automation that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective automation emails.

What should go into automation emails?

A good automation email is personalized and timely, ensuring that the recipient feels valued and engaged. It should also be clear and concise, with a strong call to action that guides the recipient towards the desired outcome.

  • Personalized Greeting: Start with the recipient's name to create a personal connection. For example, "Hi [First Name], we noticed you left something in your cart."
  • Clear Subject Line: Make the subject line straightforward and relevant. Phrases like "Don't Miss Out on Your Discount!" or "Welcome to Our Community!" can grab attention.
  • Engaging Content: Keep the content relevant and engaging. Use phrases like "We thought you might like this" or "Here's something special just for you."
  • Strong Call to Action: Include a clear and compelling call to action. Examples include "Shop Now," "Learn More," or "Get Started Today."
  • Visual Appeal: Use aesthetically pleasing design elements. Incorporate images, buttons, and a clean layout to make the email visually appealing.
  • Follow-Up: Mention any follow-up actions or next steps. For instance, "We'll check in with you in a few days" or "Look out for our next email with more tips."

Let's jump into it and explore 10 email examples of good automation emails!

10 automation email examples

1) Bill

Bill

Bill's email, "The State of Financial Automation," is a prime example of effective automation, focusing on the latest trends in financial technology. Its clean design and clear subject line make it easy for users to understand the content, empowering them with relevant information in a visually appealing format.

2) Google

Google

Google is a global technology company best known for its search engine, as well as a wide range of products and services including email, cloud computing, and smart home devices. Google's email is a strong example of automation because it highlights how users can set up festive home automations with Google devices, making everyday tasks more convenient and timely during the holiday season.

3) Chase

Chase

Chase's email, "Save time and enjoy peace of mind with automatic payments and more," effectively communicates the benefits of automation by emphasizing convenience and reliability. The clear subject line and professional design make it easy for customers to understand and trust the process, empowering them to set up automatic payments with confidence.

4) Zapier

Zapier

Zapier is a tool that helps users automate workflows by connecting different apps and services, making it easier to streamline processes. Its email, "New in March: Streamline your payment processes with automation, 3 updates, and 5 new apps," stands out by highlighting the latest updates and new app integrations, empowering users to enhance their efficiency with minimal effort.

5) Otter.ai

Otter.ai

Otter.ai offers AI-powered transcription services that automatically generate searchable, shareable notes from meetings, lectures, and conversations. The company did a good job with this email by using a clear, benefit-driven subject line and a clean, user-friendly design that emphasizes simplicity, user empowerment, and aesthetic appeal.

6) YouTube

YouTube

YouTube's email, "Take your favorite songs to go. Automatically," showcases how users can effortlessly enjoy their favorite music offline. The email's clean design and clear message highlight YouTube's commitment to simplicity and user empowerment, making it a standout example of automation.

7) 1973 Ltd

1973 Ltd

1973 Ltd's email, "Your Complete Guide to Email Marketing Automation," serves as a comprehensive resource for users looking to enhance their email marketing strategies. Its clean design and straightforward content empower users to easily navigate and implement effective automation techniques, making it a prime example of simplicity and user empowerment in email marketing.

8) Asana

Asana

Asana is a popular project management platform that helps teams organize, track, and manage their work. Its automation emails provide timely, actionable updates that keep users informed and engaged with their projects, delivering clear notifications that help them stay on top of tasks and deadlines. The clean, minimalist design emphasizes clarity and ease of use, making the emails both attractive and highly functional.

9) MailNinja

MailNinja

MailNinja's email, "Minimise your efforts with email automations," exemplifies effective design with its clean, organized layout and accessible navigation. The use of a tabbed interface and clear headings ensures users can quickly find the email templates they need, making the process of setting up automations straightforward and efficient.

10) Bugsnag

Bugsnag

Bugsnag's email, "Introducing Automatic Detection and Reporting of OOM Errors," highlights its capability to automatically detect and report out-of-memory errors, making it an essential tool for developers. The email's clean design and clear message emphasize simplicity and user empowerment, ensuring that users can quickly understand and leverage Bugsnag's features to enhance their workflow efficiency.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create automation emails that are both visually stunning and highly effective. Our intuitive platform empowers you to design personalized, engaging emails with ease, ensuring your messages resonate with your audience and drive action.

Wrapping up

Flodesk

Flodesk makes it easy to create automation emails that are both visually stunning and highly effective. Our platform is designed to help you grow and monetize your email list effortlessly, without the need for coding or design skills. Whether you're a beginner or an expert, Flodesk empowers you to send beautiful, high-converting emails in a radically simple way.

With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk provides everything you need for brilliant email marketing—without the complexity. Trusted by over 100,000 businesses, our tools help you engage your audience and drive revenue seamlessly.

Ready to elevate your email marketing? Sign up for Flodesk today and start creating emails that make an impact.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.