10 Announcement Email Examples and Tips

In this article, you'll find 10 email examples for announcements that have been sent to customers by various companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective and visually appealing announcement emails.

What should go into announcement emails?

A good announcement email is concise and visually engaging, capturing the reader's attention with a clear and compelling message. It should highlight the key information upfront, using a mix of text and visuals to make the announcement stand out.

• Clear Subject Line: Use phrases like "Exciting News!" or "Big Announcement!" to grab attention right away.
• Engaging Opening: Start with a friendly greeting and a brief introduction, such as "Hey there! We have some fantastic news to share with you."
• Main Announcement: Clearly state the news or update, using bold text or headers to emphasize key points. For example, "We're thrilled to introduce our new product line!"
• Visual Elements: Incorporate images, icons, or graphics to make the email visually appealing and to break up text. Think of using product photos or celebratory graphics.
• Call to Action: Encourage the reader to take the next step with phrases like "Learn More," "Shop Now," or "Join the Event."
• Personal Touch: Add a personal note or signature to make the email feel more intimate and connected. For instance, "Thank you for being a part of our journey, [Your Name]."

Let's jump into it!

1. Designmodo

Designmodo's announcement email for their new Black Friday and Cyber Monday templates is a masterclass in effective communication. It captures attention with a bold headline, uses visually appealing graphics, and provides a clear call to action, making it easy for recipients to engage with the new offerings.

2. Cool Stuff

Cool Stuff's announcement email, titled "⚡️ Search just got 10x better," is a prime example of effective communication. The subject line is attention-grabbing and immediately conveys a significant improvement, making it likely to engage recipients and encourage them to explore the enhanced search functionality.

3. Fellow

Fellow's email with the subject line "Our new product sucks..." is a standout example of effective customer communication. The intriguing and unconventional subject line grabs attention and piques curiosity, making it an excellent choice for announcing new products to customers.

4. Aura Bora

Aura Bora's announcement email, titled "welcome to Aura Bora land," effectively introduces new subscribers to the brand with a warm and inviting tone. The email stands out due to its engaging subject line and visually appealing design, which captures the essence of the brand and encourages recipients to explore more.

5. BLK & Bold

BLK & Bold's email announcing Coach Prime as their new Social Change Leader is a compelling example of effective communication. The email excels by immediately capturing attention with a high-profile partnership and clearly conveying the brand's commitment to social impact, making it both engaging and informative for recipients.

6. Fjällräven

Fjällräven, renowned for its high-quality outdoor gear and apparel, showcases its Vidda Pro Trousers in a focused and engaging email. The email excels by making the product the centerpiece, using clear and concise information to captivate the audience and encourage interaction.

7. MacRostie

MacRostie's announcement email, titled "Corporate Group Gifting Made Simple," effectively captures the essence of their new service by highlighting its convenience and appeal. The email's clear and concise messaging, combined with visually appealing elements, ensures that recipients quickly understand the benefits and are encouraged to engage with the new offering.

8. Vacation

Vacation's email titled "🍒 JOIN the #WhipAndWin Challenge! 🍒" is a vibrant and engaging announcement that captures attention with its playful use of emojis and a compelling call to action. The email stands out due to its clear and inviting message, encouraging recipients to participate in the challenge, which enhances user interaction and brand engagement.

9. Plus-Plus USA

Plus-Plus USA's email titled "Did you know this about Isoscapes? 🤔" stands out with its engaging subject line that piques curiosity. The email's clean and organized layout, combined with a user-friendly design, ensures that the content is easily accessible and visually appealing, making it an effective communication tool.

10. Boka

Boka's announcement email about nano-hydroxyapatite naturally remineralizing teeth is a standout example of effective communication. The email excels by clearly highlighting the unique benefits of the product and using visually appealing elements to engage the reader, making it both informative and captivating.

Why you should use Flodesk to help create your emails

With Flodesk, crafting stunning announcement emails is a breeze. Its intuitive design tools empower you to create visually captivating messages that grab attention and drive engagement, all without needing any design expertise. Elevate your email game effortlessly and make every announcement unforgettable.

What is Flodesk

Flodesk is by far the easiest-to-use email marketing platform, helping you grow, nurture, and monetize your email lists with beautiful designs. Easily create, send, and automate emails that increase your reach and sales, no coding or design knowledge required. Over 100,000 businesses worldwide trust Flodesk for its powerful features and ease of use. With flat-rate pricing, your costs stay predictable, no matter how large your subscriber base becomes.

Email examples sourced from reallygoodemails.com