Anniversary Emails: 10 Great Examples (& Other Tips)

In this article, you'll find 10 email examples for anniversaries that have been successfully sent to customers by various companies. Seeing these examples can help you craft your own emails with confidence and ensure they resonate well with your audience.

What should go into Anniversary emails?

A good Anniversary email should be personalized and heartfelt, celebrating the customer's journey with your brand while offering a special reward or acknowledgment. The most important elements include a warm greeting, a sincere thank you, and a unique offer that makes the recipient feel valued.

• Personalized Greeting: Start with a warm and personalized greeting, such as "Happy Anniversary, [Customer's Name]!" to make the recipient feel special.
• Sincere Thank You: Express genuine gratitude for their loyalty with phrases like "We appreciate your continued support" or "Thank you for being a part of our family."
• Highlight Milestones: Mention key moments or achievements, such as "It's been a fantastic year since you joined us" or "Together, we've reached new heights."
• Exclusive Offer: Include a special offer or discount to celebrate the occasion, like "Enjoy 20% off your next purchase" or "Here's a gift just for you."
• Call to Action: Encourage the recipient to take advantage of the offer with a clear call to action, such as "Redeem your gift now" or "Shop our anniversary sale."
• Warm Closing: End with a heartfelt closing, like "Cheers to many more years together!" or "Looking forward to celebrating more milestones with you."

Let's jump into it and explore 10 fantastic examples of Anniversary emails that hit all the right notes!

10 Anniversary Email Examples

1) McGee & Co

McGee & Co is a company that sends out promotional emails, such as anniversary offers, to engage with their customers. This anniversary email is effective because it features a clear subject line, attractive design, and a compelling call-to-action, making it both visually appealing and engaging for recipients.

2) Palisades Tahoe

Palisades Tahoe's "Seventy-five And Counting" email is a celebration of their 75th anniversary, highlighting their long-standing presence and success. This anniversary email is effective because it not only commemorates a significant milestone but also fosters a sense of trust and loyalty among recipients by reflecting on past achievements and looking forward to future endeavors.

3) GANT

GANT's anniversary email stands out by offering a substantial reward—a $750 gift card—which serves as a powerful incentive for customer engagement and loyalty. The clear and enticing subject line ensures it captures the recipient's attention, making it an effective way to celebrate and appreciate their customers' continued support.

4) Dime

Dime's "Anniversary Sale Wrapped 💫" email stands out due to its celebratory tone and engaging design, which effectively captures the essence of a special event. The use of festive language and symbols, such as the star emoji, highlights the significance of the occasion, making it a memorable and appealing message for recipients.

5) Etsy

Etsy is an online marketplace where people can buy and sell unique, handmade, and vintage items. The company did a good job with this email by offering a clear and enticing incentive ($5 off) and using celebratory emojis to grab attention, which likely increases user engagement and conversion.

6) Teachable

Teachable's anniversary email, titled "🎂 It’s our birthday…", captures attention with its celebratory tone and festive design. The email stands out by offering a clear and engaging message that celebrates their milestone, making recipients feel part of the celebration and encouraging continued engagement with the brand.

7) brooklinen

Brooklinen is a company that specializes in high-quality bedding and home essentials, known for their luxurious sheets, comforters, and other home goods. The Anniversary email is effective because it leverages a significant milestone to create a sense of urgency and excitement around their biggest sale, driving engagement and conversions by making customers feel part of a special event and encouraging them to take advantage of limited-time offers.

8) Burrow

Burrow is a company that is celebrating its birthday with a special anniversary email. This email stands out due to its engaging subject line, "Today is our birthday!", which immediately captures attention and clearly communicates the occasion, making recipients feel part of the celebration.

9) Starbucks

Starbucks' 50th anniversary email stands out with its clean and organized layout, featuring a celebratory title that immediately captures attention. The use of a festive emoji in the subject line, along with a clear call to action and engaging design elements, makes it an effective and visually appealing message for recipients.

10) Field Station

Field Station's email celebrating Moab's anniversary offers a compelling 30% discount, making it an attractive incentive for customers. The clear subject line and significant discount effectively capture attention and encourage engagement, making it a standout example of an effective anniversary email.

Why you should use Flodesk to help create your emails

With Flodesk, crafting stunning Anniversary emails is a breeze. Its intuitive design tools and beautiful templates empower you to create personalized, visually appealing messages that resonate with your audience, ensuring your celebrations are both memorable and impactful.

What is Flodesk?

Flodesk is the world’s easiest-to-use email marketing platform, empowering small businesses to grow and monetize their email lists with beautifully designed campaigns. Create, send, and automate emails that increase engagement and boost sales, with zero coding or design skills required. Trusted by more than 100,000 businesses worldwide, Flodesk is the top choice for creatives who want advanced features without the headache. And with flat-rate pricing, there are no extra costs as your email list grows.