10 Anniversary Email Examples and Tips

In this article, you'll find 10 email examples for anniversaries that have been sent to customers by various companies. Seeing these examples can help you understand what works best before you create your own, ensuring your emails are both effective and visually appealing.

What should go into anniversary emails?

A good anniversary email is personalized and celebratory, making the recipient feel valued and appreciated. It should include a heartfelt message, a special offer, and a visually appealing design that reflects the significance of the milestone.

• Personalized Greeting: Start with a warm and personalized greeting, such as "Happy Anniversary, [Name]!" to make the recipient feel special.
• Heartfelt Message: Include a sincere message that acknowledges the milestone, like "We can't believe it's been a year since you joined us!"
• Special Offer: Offer a unique discount or gift to celebrate the occasion, such as "Enjoy 20% off your next purchase as a thank you for being with us."
• Visual Appeal: Use eye-catching designs and images that resonate with the anniversary theme, ensuring the email is both attractive and engaging.
• Call to Action: Encourage the recipient to take advantage of the special offer with a clear and compelling call to action, like "Claim your anniversary gift now!"
• Closing Note: End with a warm closing note, such as "Here's to many more years together!" to leave a lasting positive impression.

Let's jump into it!

1. McGee & Co

McGee & Co is a company that sends out promotional emails, such as anniversary offers, to engage with their customers. Their anniversary email is effective because it combines a personalized greeting, a heartfelt message, and a special offer, all wrapped in a visually appealing design that resonates with the celebratory theme.

2. Palisades Tahoe

Palisades Tahoe's anniversary email stands out with its vibrant design and heartfelt message, celebrating 75 years of adventure and community. The email effectively engages recipients by highlighting the resort's rich history and offering exclusive anniversary deals, making it a memorable and enticing communication.

3. GANT

GANT's anniversary email is a masterclass in customer engagement, featuring a personalized greeting and a chance to win a $750 gift card. This approach not only celebrates the milestone but also incentivizes continued loyalty, making it a compelling and memorable communication for recipients.

4. Dime

Dime's "Anniversary Sale Wrapped 💫" email stands out with its festive and celebratory tone, perfectly encapsulated by the use of the word "Wrapped" and the star emoji. This email effectively captures the essence of an anniversary celebration by combining a special sale with a visually appealing design that resonates with the occasion.

5. Etsy

Etsy's anniversary email, titled "Enjoy $5 Off," effectively captures the recipient's attention with a personalized greeting and a special discount offer. The email's visually appealing design and clear call to action make it an engaging and memorable communication, encouraging customers to take advantage of the exclusive deal.

6. Teachable

Teachable's anniversary email celebrates its birthday with a festive tone and engaging subject line, "🎂 It’s our birthday…". The email fosters a sense of community and appreciation among its users, making it a memorable and engaging communication.

7. brooklinen

Brooklinen, known for its luxurious bed linens and home essentials, effectively captures attention with its anniversary email titled "Did you see our BIGGEST Anniversary Sale?". The email's compelling subject line creates a sense of urgency and excitement, encouraging recipients to engage and take advantage of the significant sale event.

8. Burrow

Burrow's anniversary email, titled "Today is Our Birthday," captures attention with its celebratory tone and engaging visuals. The email's personalized greeting and exclusive birthday offer create a sense of appreciation and excitement, making it a standout example of how to celebrate milestones with customers.

9. Starbucks

Starbucks' 50th anniversary email stands out with its elegant design and celebratory tone. The use of a bold, modern font and a visually appealing layout effectively captures the essence of the milestone, making it an engaging and memorable communication for recipients.

10. Field Station

Field Station's anniversary email, titled "Celebrate Moab's Anniversary with 30% Off," captures attention with its vibrant design and enticing discount offer. The email's personalized greeting and exclusive anniversary deal create a sense of appreciation and excitement, making it a standout example of how to celebrate milestones with customers.

Why you should use Flodesk to help create your emails

With Flodesk, crafting stunning anniversary emails is a breeze. Its intuitive design tools empower you to create visually captivating and personalized messages that make your customers feel truly valued. Elevate your email game effortlessly and leave a lasting impression with Flodesk's beautiful templates and user-friendly interface.

What is Flodesk

Flodesk is the world’s easiest-to-use email marketing platform, empowering small businesses to grow and monetize their email lists with beautifully designed campaigns. Create, send, and automate emails that increase engagement and boost sales, with zero coding or design skills required. Trusted by more than 100,000 businesses worldwide, Flodesk is the top choice for creatives who want advanced features without the headache. And with flat-rate pricing, there are no extra costs as your email list grows.

Email examples sourced from reallygoodemails.com