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Airlines Emails: 10 Great Examples (& Other Tips)

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In this article, you'll find 10 email examples from various airlines that have been sent to customers in the past. Seeing these examples can help you understand effective strategies and design elements before creating your own airline emails.

What should go into Airlines emails?

A good airline email is visually appealing and provides clear, concise information about flight details, promotions, and loyalty programs. It should also include personalized touches, such as addressing the recipient by name and offering tailored recommendations based on their travel history.

  • Eye-Catching Subject Line: Use phrases like "Exclusive Offer Just for You!" or "Your Next Adventure Awaits!" to grab attention immediately.
  • Personalized Greeting: Start with a friendly "Hello [First Name]," to make the email feel more personal and engaging.
  • Clear Flight Information: Include essential details like departure times, gate numbers, and any changes to the itinerary. Phrases like "Your flight departs at 10:00 AM from Gate 12" are crucial.
  • Promotional Offers: Highlight special deals or discounts with phrases like "Save 20% on your next flight" or "Exclusive member-only fares."
  • Loyalty Program Updates: Inform customers about their points balance or upcoming rewards with statements like "You have 5,000 miles ready to redeem!"
  • Call to Action: Encourage immediate action with buttons or links saying "Book Now" or "Check-In Online."

Let's jump into it and explore 10 fantastic examples of airline emails that hit all the right notes!

10 Airlines Email Examples

1) Going

Going

Going's email with the subject "Earn up to 90k bonus airline miles" is a compelling example of effective airline communication. The subject line immediately grabs attention with a lucrative offer, making it an excellent promotional email that appeals to travel enthusiasts and frequent flyers.

2) Asiana Airlines

Asiana Airlines

Asiana Airlines' email regarding "Information of Smiles Davis's mileage expiration status" is a prime example of effective airline communication. It excels by providing essential information in a clear and concise manner, helping customers stay informed about their mileage status, which in turn enhances customer satisfaction and loyalty.

3) Earthfolk

Earthfolk

Earthfolk's email with the subject "🌱💚 Is this the world's most sustainable city?" is a great example of effective communication for airlines. It captures attention with a timely and engaging topic—sustainability—which airlines can emulate to highlight their own eco-friendly practices and green travel options, thereby resonating with environmentally conscious travelers and enhancing their brand image.

4) Southwest Airlines

Southwest Airlines

Southwest Airlines' email with the subject "Smiles Davis, earn up to 100,000 bonus points!" stands out due to its compelling incentive and personalized touch. By offering a significant reward and addressing the recipient by name, the email effectively captures attention and fosters customer loyalty, reflecting Southwest's commitment to enhancing the travel experience.

5) Slickdeals

Slickdeals

Slickdeals is a platform that shares deals and discounts, helping users save money on various products and services. The email about Southwest Airlines' new credit card bonus is effective because it highlights a lucrative offer that appeals to travel enthusiasts, with a clear and enticing subject line that immediately communicates the value proposition.

6) Delta

Delta

Delta's email with the subject "Smiles Davis, Select Your Meal Before Your ATL Flight" is a standout example of personalized customer engagement. By prompting the recipient to choose their meal ahead of time, the email not only enhances the travel experience but also demonstrates Delta's commitment to customer convenience and satisfaction.

7) Scott's Cheap Flights

Scott's Cheap Flights

Scott's Cheap Flights is a service that helps travelers find affordable airfare deals by sending out email alerts about cheap flight opportunities. The email is effective because it addresses a timely and relevant issue—the pilot shortage—and its impact on airfare, providing valuable information that positions Scott's Cheap Flights as a knowledgeable and helpful resource, thereby building trust and engagement with its audience.

8) Air Canada

Air Canada

Air Canada is a major Canadian airline that offers a range of travel services and benefits, including an Elite Status program aimed at enhancing the travel experience for its frequent flyers. The email promoting their Elite Status program is a good example of airline communication because it highlights the benefits of the program and includes a clear call to action, encouraging recipients to engage with the content and potentially sign up for the Elite Status.

9) KLM

KLM

KLM's email titled "A Personal Message from Our CEO" stands out due to its clean and professional design, featuring a straightforward layout that enhances readability. The use of a bold, sans-serif font for the title and key sections ensures that important information is easily noticeable, while the personal touch from the CEO adds a layer of authenticity and engagement, making it an effective communication piece.

10) Aero

Aero

Aero's email with the subject "London, Ibiza, Mykonos, Nice: the choice is yours." effectively captures the allure of popular travel destinations, enticing potential travelers with a sense of adventure and choice. Its visually appealing and well-structured design makes it a standout example of a promotional email, successfully engaging recipients and encouraging them to explore their next travel opportunity with Aero.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning airline emails that captivate your audience. Its intuitive design tools and beautiful templates empower you to craft visually appealing, personalized messages that enhance customer engagement and drive bookings. Elevate your email marketing with Flodesk's simplicity and aesthetic brilliance!

What is Flodesk?

Flodesk is the most intuitive email marketing platform for small businesses, designed to help you grow, nurture, and monetize your email list beautifully. Easily create, send, and automate emails that increase your reach and drive sales—no coding or design experience needed. Trusted by over 100,000 businesses globally, Flodesk offers powerful features without the hassle of complicated tools. Plus, with flat-rate pricing, your costs stay the same no matter how big your list grows.

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Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE