Tips

10 Best Airlines Email Examples and Tips

Table of contents
Jump to:

In this article, you'll find 10 email examples from various airlines that have been sent to customers in the past. Reviewing these examples can provide valuable insights and inspiration, helping you create effective and visually appealing emails for your own airline campaigns.

What should go into airlines emails?

A good airline email is visually appealing and user-friendly, featuring clear calls to action and personalized content that speaks directly to the recipient's travel needs. It should also include timely updates, exclusive offers, and engaging visuals to capture the reader's attention.

  • Personalized Greeting: Start with a warm, personalized greeting like "Hello [First Name], ready for your next adventure?" to make the recipient feel valued.
  • Engaging Visuals: Use high-quality images of destinations, aircraft, or in-flight experiences to captivate the reader's interest and evoke a sense of wanderlust.
  • Clear Call to Action: Include a prominent button or link with action-oriented text such as "Book Now" or "Check-In Online" to guide the recipient towards the next step.
  • Exclusive Offers: Highlight special deals or discounts with phrases like "Exclusive Offer Just for You" or "Limited Time Deal" to create a sense of urgency and exclusivity.
  • Timely Updates: Provide important information such as flight status, travel advisories, or loyalty program updates to keep the recipient informed and engaged.
  • Easy Navigation: Ensure the email layout is clean and intuitive, with sections clearly labeled and easy to navigate, making it simple for the reader to find what they need.

Let's jump into it!

1. Going

The email titled "Earn Up to 90K Bonus Airline Miles" is a compelling example of an effective airline email. It captures attention with a strong incentive, clear call to action, and visually appealing design, making it easy for recipients to understand the benefits and take immediate action.

2. Asiana Airlines

Asiana Airlines' email effectively informs customers about their mileage expiration status, ensuring they stay updated on their loyalty points. This email is a good example because it combines clear, concise information with a personalized touch, making it both informative and engaging for the recipient.

3. Earthfolk

The email titled "Is This the World's Most Sustainable City?" from Earthfolk is a visually captivating and informative piece that highlights the importance of sustainability in travel. Its engaging visuals and clear messaging make it an excellent example for airlines to emulate, as it effectively combines compelling content with a strong call to action, encouraging recipients to explore eco-friendly travel options.

4. Southwest Airlines

Southwest Airlines' email, "Smiles Davis: Earn Up to 100,000 Bonus Points," stands out due to its compelling offer and clear, action-oriented messaging. The email effectively captures attention with a strong incentive and a straightforward call to action, making it easy for recipients to understand the benefits and take immediate action.

5. Slickdeals

Slickdeals is a community-driven platform where users share and rate the best deals available online, helping others save money on a wide range of products and services. The company did a good job with this email by clearly highlighting the new credit card bonus offer from Southwest Airlines, using engaging visuals and a straightforward call to action to capture the recipient's attention and encourage immediate engagement.

6. Delta

Delta's email, "Select Your Meal Before Your ATL Flight," stands out for its user-centric approach, allowing passengers to choose their in-flight meal ahead of time. This email is a great example because it combines convenience with a personalized touch, enhancing the overall travel experience for the recipient.

7. Scott's Cheap Flights

Scott's Cheap Flights' email effectively informs subscribers about how the pilot shortage impacts airfare, providing valuable insights that help travelers make informed decisions. This email is effective because it combines timely, relevant information with a clear, engaging narrative, ensuring recipients stay informed and engaged with the content.

8. Air Canada

Air Canada's email, "Enjoy a World of Better Travel with Elite Status," highlights the benefits of achieving elite status, such as priority boarding and lounge access. This email is a good example because it uses clear, concise messaging and visually appealing design to effectively communicate the perks of elite status, encouraging recipients to engage with the content and aspire to reach this level of membership.

9. KLM

KLM's email, "A Personal Message from Our CEO," stands out with its clean and professional design, featuring a bold, attention-grabbing title and a well-structured layout. The use of a clear, readable font and high-quality visuals ensures that the message is both engaging and easy to read, making it an excellent example of effective email communication.

10. Aero

Aero's email, "London, Ibiza, Mykonos, Nice - The Choice is Yours," captivates recipients with its visually stunning design and clear, enticing call to action. The email effectively highlights multiple travel destinations, making it easy for recipients to explore and choose their next adventure, which enhances engagement and drives bookings.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly design stunning airline emails that captivate your audience and drive engagement. Its intuitive interface and beautiful templates empower you to create personalized, visually appealing emails that make your customers excited to fly with you.

What is Flodesk

Flodesk is the most intuitive email marketing platform for small businesses, designed to help you grow, nurture, and monetize your email list beautifully. Easily create, send, and automate emails that increase your reach and drive sales—no coding or design experience needed. Trusted by over 100,000 businesses globally, Flodesk offers powerful features without the hassle of complicated tools. Plus, with flat-rate pricing, your costs stay the same no matter how big your list grows.

Email examples sourced from reallygoodemails.com

image-code-yes

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE
No items found.
Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE