In this article, you'll find 10 email examples for activation that have been sent to customers from various companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective activation emails.
A good activation email is concise and engaging, with a clear call-to-action that guides the user to complete their registration or first task. It should also include personalized elements to make the recipient feel valued and motivated to take the next step.
Let's jump into it!
Grammarly is a digital writing assistant that helps users improve their writing by providing suggestions for grammar, spelling, punctuation, and style. The email is effective because it clearly informs the user about the upcoming renewal of their subscription, maintaining transparency and trust, with a straightforward subject line and concise content that ensures the user understands the importance of the message.
Lifesum is a company that offers health and wellness services, helping users achieve their fitness and nutrition goals. The "Welcome to Lifesum" email is a good activation email because it uses a friendly subject line with an emoji to create a welcoming atmosphere, and its clear, engaging content effectively guides new users to start their journey with Lifesum.
Humane's activation email stands out with its clear and concise messaging, ensuring that users understand the importance of activating their account. The email's engaging design and straightforward call-to-action make it an effective tool for guiding new users through the activation process.
Miro is a collaborative online whiteboard platform that helps teams work together seamlessly. The activation email stands out because it welcomes new users with a clear and inviting subject line, "Welcome to Miro! See Our Quickstart Resources," and provides essential resources to help them get started quickly and effectively.
Snagajob is a company that helps people find jobs. The "Welcome! Let’s get you hired." email effectively engages new users by immediately addressing their primary goal—getting hired—and provides clear steps to help them start their job search journey.
Withings is a health technology company known for its smart devices that track various health metrics. The "Let the countdown begin" email is a good activation email because it uses a compelling subject line and engaging content to motivate users to start using their new device immediately.
Brooks Running is a company that specializes in high-performance running gear, designed to help runners of all levels achieve their goals. The "You're Invited" email is an effective activation email because it uses an inviting subject line and engaging content to encourage new users to join the Brooks Running community and start their fitness journey.
Stills' activation email, titled "Congratulations - You've secured access," uses a clear and celebratory subject line to immediately capture the recipient's attention. The email's design and content are tailored to prompt the user to take action, making it an exemplary activation email by effectively guiding the recipient through the next steps with engaging and straightforward messaging.
Zapier's activation email, titled "How to Share Zaps with Your Team," effectively guides users through the process of sharing automation workflows. The email's clean design, featuring a straightforward layout and easy-to-read font, ensures that the instructions are clear and accessible, making it an excellent example of user-friendly communication.
Formula Fig is a wellness company that offers personalized skincare treatments and products. The "Are you in the know?" email is a great activation email because it uses a compelling subject line and engaging content to prompt users to take action, ensuring they feel informed and motivated to explore the brand's offerings.
With Flodesk, you can effortlessly design stunning activation emails that captivate your audience and drive action. Its intuitive interface and beautiful templates empower you to create personalized, visually appealing emails that make your users feel valued and eager to engage.
Flodesk is the most intuitive email marketing platform for small businesses, designed to help you grow, nurture, and monetize your email list beautifully. Easily create, send, and automate emails that increase your reach and drive sales—no coding or design experience needed. Trusted by over 100,000 businesses globally, Flodesk offers powerful features without the hassle of complicated tools. Plus, with flat-rate pricing, your costs stay the same no matter how big your list grows.
Email examples sourced from reallygoodemails.com
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