Act-On provides marketing automation software designed to help marketers create, measure, and refine campaigns efficiently. Their pricing model, detailed on their website, includes a Professional Plan at $900 per month and a custom-priced Enterprise Plan. Act-On offers features such as automated email marketing, AI-powered analytics, lead generation, lead scoring, and extensive Martech and CRM integrations. They also support sales teams with sales intelligence tools and Act-On Anywhere.
Reasons for considering Act-On alternatives
Act-On's user interface can be difficult to navigate, leading to a steep learning curve.
Limited customization options for email templates can restrict creative marketing efforts.
Reporting and analytics features are not as robust as some competitors, making data-driven decisions harder.
Customer support response times can be slow, impacting timely issue resolution.
A quick look
Here are the top 5 alternatives to Act-On:
Flodesk
Hubspot Email Marketing
Delivra
Benchmark Email
Sender
Best alternatives to Act-On
1. Flodesk
Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity. For more information, visit Flodesk.
Pros of using Flodesk
Flat-Rate Pricing: Flodesk offers flat-rate pricing, ensuring brands aren’t penalized for growing their email lists, unlike platforms charging based on subscriber count.
Custom Fonts: Flodesk is the only platform that allows custom font uploads, enabling emails to match brand fonts perfectly.
Easiest Automations: Flodesk’s visual editor simplifies the creation of automated email sequences, making it easy even for beginners. Pre-built templates allow users to set up automations quickly, while other platforms may take hours or days.
Cons of using Flodesk
No SMS Notifications: Flodesk does not offer SMS notifications, which can be a drawback for businesses looking to integrate multi-channel communication strategies.
Not for All Enterprises: Flodesk does not offer API and web hooks, limiting its suitability for enterprises that need to trigger automations from complex business logic.
Pricing
Pricing starts at $35 per month with plans designed to grow with your business. You’ll get access to stunning design-focused templates and easy automation built for small businesses, solopreneurs, and creative brands. With clear and predictable pricing, there are no confusing tiers or hidden fees.
Reviews
Flodesk reviews reveal an overwhelmingly positive reception, with users praising its intuitive design and powerful automation features. With a stellar rating of 4.4 out of 5 stars, 77% of users have given it a perfect score, highlighting its ease of use and beautiful templates.
Flodesk is incredibly intuitive and makes designing beautiful emails a breeze. The templates are stunning and easy to customize. - LucyParis P. (Rating: 5/5)
The simplicity and elegance of Flodesk's interface are unmatched. It has transformed the way I approach email marketing. - Sarah M. (Rating: 5/5)
2. Hubspot Email Marketing
Hubspot Email Marketing offers tools to create, personalize, and optimize marketing emails without needing designers or IT support. Features include AI-generated subject lines, customizable templates, and automation workflows to improve email marketing efficiency and effectiveness.
Pros of using Hubspot Email Marketing
Easy to create and personalize emails: No need for designers or IT support.
AI-generated subject lines and email copy: Helps boost open rates.
Integration with HubSpot CRM: Enables personalized and automated follow-ups.
Cons of using Hubspot Email Marketing
Complexity for Beginners: While HubSpot offers a wide range of features, the platform can be overwhelming for new users who may find it challenging to navigate and utilize all the tools effectively without prior experience or training.
Cost for Advanced Features: Although HubSpot provides a free tier, many of the more advanced and powerful features are locked behind premium plans. This can be a significant drawback for small businesses or startups with limited budgets.
Pricing
Hubspot Email Marketing offers pricing plans based on the number of subscribers. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $800 per month
10,000 Subscribers: $3,600 per month
Reviews
Hubspot Email Marketing reviews highlight its ease of use and powerful features, with users appreciating the integration of all marketing tools on one platform. However, some find the platform overwhelming and costly for advanced features.
"Hubspot Email Marketing offers a comprehensive suite of tools, but the learning curve can be steep for beginners." - Sarah K. (Rating: 3/5)
"The integration capabilities and analytics provided by Hubspot Email Marketing are top-notch, making it a valuable asset for any marketing team." - Michael B. (Rating: 4.5/5)
3. Delivra
Delivra offers email and SMS marketing automation services that enable small marketing teams to create and manage messaging campaigns. The platform includes tools for building custom content, automating workflows, and personalizing communications to improve engagement and track results.
Pros of using Delivra
Easy-to-build custom content: Delivra allows users to create custom content without needing advanced technical skills.
Code-free dynamic content: Users can implement dynamic content in their campaigns without writing any code.
Two-way CRM data syncing: Delivra supports seamless data synchronization with CRM systems, ensuring up-to-date information.
Cons of using Delivra
Limited Advanced Features: While Delivra offers a range of tools for email and SMS marketing, it may lack some of the more advanced features found in other platforms. This can be a drawback for businesses looking for highly specialized functionalities.
Learning Curve: Despite its user-friendly interface, some users may find Delivra's extensive features overwhelming at first. This can result in a steeper learning curve, especially for those new to marketing automation.
Pricing
Delivra offers straightforward pricing plans. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $29 per month
10,000 Subscribers: $29 per month
Reviews
Delivra reviews highlight its ease of use, customizable drag-and-drop editor, and robust automation features, but some users find the limited features in the managed profile and the one-month implementation time frustrating.
"A Solid ESP for Automation and Emails. The platform offers decent features but could improve in user experience." - Max P. (Rating: 3.0/5)
"Delivra is an excellent tool for email marketing with powerful automation capabilities and great customer support." - Sarah L. (Rating: 4.5/5)
4. Benchmark Email
Benchmark Email provides email marketing services that include an AI-powered email builder, email automation, and tools for improving email deliverability. Their platform also offers features like reporting and optimization, landing pages, signup forms, integrations, list verification, and a marketing CRM to manage customer relationships and automate sales processes.
Pros of using Benchmark Email
Integrates with various tools: Benchmark Email integrates with multiple sales and marketing tools, enhancing its functionality.
Offers automation features: The platform includes email and marketing automation to streamline communication and sales processes.
Provides reporting tools: Benchmark Email offers tools for testing, measuring, and optimizing email campaigns.
Cons of using Benchmark Email
Limited Advanced Features: While Benchmark Email offers a range of tools for email marketing, it may lack some of the more advanced features found in other platforms. This can be a drawback for businesses looking for highly specialized functionalities.
Learning Curve: Despite its user-friendly interface, some users may find Benchmark Email's extensive features overwhelming at first. This can result in a steeper learning curve, especially for those new to email marketing automation.
Pricing
Benchmark Email offers straightforward pricing plans. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $17.80 per month
10,000 Subscribers: $89 per month
Reviews
Benchmark Email reviews highlight its simplicity, ease of use, and intuitive drag-and-drop editor, earning it a 4.3 out of 5 stars. However, some users find the platform's extensive features overwhelming, leading to a steeper learning curve.
"The user interface of Benchmark Email is intuitive and the customer support is excellent." - Michael B. (Rating: 4.5/5)
"Benchmark Email offers a straightforward platform with essential features, but it could use more advanced options." - Sarah K. (Rating: 3/5)
5. Sender
Sender provides email and SMS marketing tools, including features like email builders, marketing automation, audience segmentation, and detailed reporting. They offer a free plan for up to 2,500 subscribers and 15,000 emails per month, along with free templates, popups, forms, and more.
Pros of using Sender
Free Plan: Offers a free plan for up to 2,500 subscribers and 15,000 emails per month.
Automation and Segmentation: Provides unlimited automation and segmentation capabilities.
Integrations: Seamlessly integrates with popular tools and platforms.
Cons of using Sender
Limited Free Plan: The free plan is limited to 2,500 subscribers and 15,000 emails per month. This limitation might not be sufficient for larger businesses or those with rapidly growing email lists, necessitating an upgrade to a paid plan.
Potential Learning Curve: Despite the intuitive drag-and-drop builder and premade automation workflows, there might still be a learning curve for new users. Users who are not familiar with email marketing tools might need to spend additional time learning how to effectively use all the features, even with the available training videos and support.
Pricing
Sender offers straightforward pricing plans. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: Free up to 2,500 subscribers
10,000 Subscribers: 6.67 dollars a month
Reviews
Sender reviews highlight its ease of use, powerful automation, and generous free plan, but some users find the learning curve frustrating. Overall, it has a high rating of 4.7 out of 5 stars based on 179 reviews.
"Sender is a reliable email marketing tool with a straightforward interface and excellent customer support." - Jane S. (Rating: 4.5/5)
"While Sender offers good features, it can be a bit slow at times." - Mark T. (Rating: 3/5)
What to consider when selecting a Act-On alternative?
When selecting an alternative to Act-On, consider the following key factors:
Ease of Use: Look for platforms with intuitive interfaces and drag-and-drop editors that simplify the creation and management of email campaigns. This is crucial for minimizing the learning curve and maximizing efficiency.
Automation Capabilities: Ensure the alternative offers robust automation features, including workflows, triggers, and AI-powered tools. Automation can significantly enhance marketing efficiency and effectiveness.
Integration with Other Tools: Check if the platform integrates seamlessly with your existing CRM, CMS, and other marketing tools. This ensures a cohesive marketing strategy and streamlined operations.
Customization and Personalization: The ability to customize email templates and personalize content based on user data is essential for engaging your audience and improving conversion rates.
Pricing and Scalability: Evaluate the pricing structure to ensure it fits your budget and offers scalability as your business grows. Transparent pricing without hidden fees is ideal for long-term planning.
Which one should you go with?
Ultimately, any of these alternatives could be a great fit depending on your specific needs and preferences. However, if you're looking for a user-friendly platform with beautiful design templates and straightforward pricing, Flodesk stands out as an excellent choice. Its intuitive interface and powerful automation features make it a top contender for businesses of all sizes. Give Flodesk a try and see how it can transform your email marketing efforts.
Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.
